Imogen Beschi
International Marketing Manager at Faire- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
French Professional working proficiency
-
English Native or bilingual proficiency
Topline Score
Bio
Experience
-
Faire
-
United States
-
Technology, Information and Internet
-
700 & Above Employee
-
International Marketing Manager
-
Jan 2022 - Present
Founding member of Faire's International Marketing team, and the first marketing hire outside of the US. Focused on building awareness, local relevance and brand preference across key markets in Europe through experiential, partnerships, events, paid media and integrated brand campaigns. Founding member of Faire's International Marketing team, and the first marketing hire outside of the US. Focused on building awareness, local relevance and brand preference across key markets in Europe through experiential, partnerships, events, paid media and integrated brand campaigns.
-
-
-
Samsung Electronics
-
South Korea
-
Computers and Electronics Manufacturing
-
700 & Above Employee
-
Marketing Manager (Premium Mobile)
-
Mar 2020 - Dec 2021
A fast-paced position in brand and product marketing for Samsung's premium smartphone category. Led several major product launches; managing key messaging and hero asset production, coordinating integrated campaigns across functions (PR, social, dotcom and CRM) and driving local ATL strategies from scoping to execution involving multimillion-pound media plans, partnerships and influencer strategies. Notably led the nascent folding smartphone category (Z Series) - focused on growing category awareness in the UK and shifting perception from luxury niche tech to the mainstream. This included the flagship Z Fold3 and Z Flip3 launch, with Samsung UK achieving #1 performance globally. Show less
-
-
Marketing Graduate
-
Jul 2018 - Mar 2020
One of five graduates selected for the competitive Samsung UK Marketing Graduate Programme. Three 6-month rotations completed in Brand, Digital and Channel Marketing (across Home & Mobile) before being promoted off the programme.
-
-
-
Marketing Week
-
United Kingdom
-
Book and Periodical Publishing
-
1 - 100 Employee
-
Founding 50 Under 30
-
Dec 2018 - Dec 2019
Selected to become one of the 'Founding 50 Under 30'; driven by the School of Marketing in partnership with Marketing Week. Working collaboratively as a collection of marketers across a vast range of industries, we led initiatives to drive awareness in marketing as a career path amongst younger people and facilitate their transition from education into a marketing career. Selected to become one of the 'Founding 50 Under 30'; driven by the School of Marketing in partnership with Marketing Week. Working collaboratively as a collection of marketers across a vast range of industries, we led initiatives to drive awareness in marketing as a career path amongst younger people and facilitate their transition from education into a marketing career.
-
-
-
The University of Sheffield
-
Higher Education
-
700 & Above Employee
-
Global Opportunities Ambassador
-
Sep 2017 - May 2018
Having undertaken a year abroad during my university course, as an English Language Assistant in Marseille, I was selected to be one of the university's Global Opportunities Ambassadors; encouraging the uptake of year abroads and supporting outbound Erasmus students. Having undertaken a year abroad during my university course, as an English Language Assistant in Marseille, I was selected to be one of the university's Global Opportunities Ambassadors; encouraging the uptake of year abroads and supporting outbound Erasmus students.
-
-
-
Milkround
-
United Kingdom
-
Online Audio and Video Media
-
1 - 100 Employee
-
Brand Ambassador
-
Sep 2017 - Dec 2017
As the sole ambassador for Sheffield, I engaged with students and addressed large lecture theatres in order to achieve weekly sign-up targets for the leading graduate job website, Milkround. As the sole ambassador for Sheffield, I engaged with students and addressed large lecture theatres in order to achieve weekly sign-up targets for the leading graduate job website, Milkround.
-
-
-
Self-Employed
-
Buckinghamshire
-
Private Tutor
-
2011 - Sep 2017
Taught a range of 5-16 year old pupils with varying abilities in Maths, English, French and 11+ preparation, on both an individual basis and in groups of up to 8. Taught a range of 5-16 year old pupils with varying abilities in Maths, English, French and 11+ preparation, on both an individual basis and in groups of up to 8.
-
-
-
Chapman Consulting
-
United Kingdom
-
Business Consulting and Services
-
1 - 100 Employee
-
Intern
-
Jun 2017 - Jun 2017
Experience within a strategic marketing consultancy; developing mailshots for clients and helping companies to expand their customer base through driving attendees to industry events. Experience within a strategic marketing consultancy; developing mailshots for clients and helping companies to expand their customer base through driving attendees to industry events.
-
-
-
British Council
-
United Kingdom
-
Non-profit Organizations
-
700 & Above Employee
-
English Language Assistant
-
Oct 2016 - Apr 2017
Throughout the third year of my French & Business Management university course, I lived in Marseille teaching English to children aged 6-12 in 3 primary schools. Throughout the third year of my French & Business Management university course, I lived in Marseille teaching English to children aged 6-12 in 3 primary schools.
-
-
-
Scoota
-
United Kingdom
-
Technology, Information and Internet
-
1 - 100 Employee
-
Intern
-
Jul 2016 - Jul 2016
A company specialising in automated digital marketing. Attained valuable knowledge on programmatic advertising, with Scoota's industry leading-tools which measure, optimise and amplify campaigns to an increasingly refined target market. A company specialising in automated digital marketing. Attained valuable knowledge on programmatic advertising, with Scoota's industry leading-tools which measure, optimise and amplify campaigns to an increasingly refined target market.
-
-
-
IE Music Ltd
-
United Kingdom
-
Musicians
-
1 - 100 Employee
-
Intern
-
Jun 2016 - Jun 2016
Experience within an artist management company with Robbie Williams, Lily Allen and Will Young on their roster. Supported artist managers in merchandising opportunities alongside travel and accommodation for artists. Experience within an artist management company with Robbie Williams, Lily Allen and Will Young on their roster. Supported artist managers in merchandising opportunities alongside travel and accommodation for artists.
-
-
-
ie:sports
-
London, United Kingdom
-
Intern
-
Jun 2016 - Jun 2016
Experience within ie:music's sister company; a sports management start-up. Used my French language skills to translate sporting contracts and contacted brands regarding investment opportunities in a grassroots app developed my ie:sports. Experience within ie:music's sister company; a sports management start-up. Used my French language skills to translate sporting contracts and contacted brands regarding investment opportunities in a grassroots app developed my ie:sports.
-
-
-
Fremantle
-
Media Production
-
700 & Above Employee
-
Intern
-
Jul 2011 - Jul 2011
Experience within a global entertainment and TV production organisation, producing world-renowned entertainment shows. My internship fuelled my desire to pursue a career within a fast-paced international environment. Experience within a global entertainment and TV production organisation, producing world-renowned entertainment shows. My internship fuelled my desire to pursue a career within a fast-paced international environment.
-
-
Education
-
The University of Sheffield
French and Business Management -
Dr Challoner's High School
A-Level -
Dr Challoner's High School
AS