Imogen Davies

Director of Client Strategy at Verkeer
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • English -

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Credentials

  • Foundation Diploma in Online Marketing
    NCFE
    Mar, 2015
    - Nov, 2024

Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Director of Client Strategy
      • Jul 2021 - Present

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Head Of Marketing
      • Feb 2021 - Jul 2021

    • SEO Account Director
      • Jun 2019 - Mar 2021

      Managing a team of Account Managers and Account Executives, working across a variety of B2B and B2C clients with differing budgets and objectives. Owning the following responsibilities across clients and team management.Clients:- SEO strategy as part of a single or multi-channel approach against business objectives, leading on integration for multi-channel clients- Working with clients to set KPIs and managing performance against KPIs- Forecast creation and managing performance against forecasts- Running Quarterly Business Reviews and Monthly Meetings with client stakeholders of all levels- Identifying opportunities for clients to grow through Organic channels and, where applicable, additional channels- Maintaining close, productive relationships with senior client stakeholders- Overseeing day-to-day account delivery including deadline management, review of work, and deliverable quality- Industry updates and change/trend analysis to determine impact and changes to strategies where appropriate- Thought-leadership and future-thinking based on client industry developments - Account escalation Team Operations:- Commercial management of clients' businesses- Team efficiency and output- Developing training plans and overseeing personal development of own team- Quality assurance of all work delivered by own team- Resource management- Deadline management- Best practice ownership- Keeping up to date with recent algorithm & platform updates/news, adapting to improve process and deliverables

    • Senior SEO Account Manager
      • Nov 2018 - May 2019

    • SEO Lead
      • Nov 2017 - Nov 2018

    • SEO Content Manager
      • Jun 2017 - Nov 2017

    • SEO Content Executive
      • Apr 2016 - Jun 2017

    • Junior SEO Executive
      • Nov 2014 - Apr 2016

    • Work Experience Assistant
      • May 2013 - Jul 2013

Education

  • University of Hertfordshire
    Bachelor of Science (BSc), Business and Psychology
    2011 - 2014

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