Imogen Davies
Director of Client Strategy at Verkeer- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English -
Topline Score
Bio
Credentials
-
Foundation Diploma in Online Marketing
NCFEMar, 2015- Nov, 2024
Experience
-
Verkeer
-
United Kingdom
-
Advertising Services
-
1 - 100 Employee
-
Director of Client Strategy
-
Jul 2021 - Present
-
-
-
Found.
-
United Kingdom
-
Advertising Services
-
1 - 100 Employee
-
Head Of Marketing
-
Feb 2021 - Jul 2021
-
-
SEO Account Director
-
Jun 2019 - Mar 2021
Managing a team of Account Managers and Account Executives, working across a variety of B2B and B2C clients with differing budgets and objectives. Owning the following responsibilities across clients and team management.Clients:- SEO strategy as part of a single or multi-channel approach against business objectives, leading on integration for multi-channel clients- Working with clients to set KPIs and managing performance against KPIs- Forecast creation and managing performance against forecasts- Running Quarterly Business Reviews and Monthly Meetings with client stakeholders of all levels- Identifying opportunities for clients to grow through Organic channels and, where applicable, additional channels- Maintaining close, productive relationships with senior client stakeholders- Overseeing day-to-day account delivery including deadline management, review of work, and deliverable quality- Industry updates and change/trend analysis to determine impact and changes to strategies where appropriate- Thought-leadership and future-thinking based on client industry developments - Account escalation Team Operations:- Commercial management of clients' businesses- Team efficiency and output- Developing training plans and overseeing personal development of own team- Quality assurance of all work delivered by own team- Resource management- Deadline management- Best practice ownership- Keeping up to date with recent algorithm & platform updates/news, adapting to improve process and deliverables
-
-
Senior SEO Account Manager
-
Nov 2018 - May 2019
-
-
SEO Lead
-
Nov 2017 - Nov 2018
-
-
SEO Content Manager
-
Jun 2017 - Nov 2017
-
-
SEO Content Executive
-
Apr 2016 - Jun 2017
-
-
Junior SEO Executive
-
Nov 2014 - Apr 2016
-
-
-
-
Work Experience Assistant
-
May 2013 - Jul 2013
-
-
Education
-
University of Hertfordshire
Bachelor of Science (BSc), Business and Psychology