Lifecycle & Retention Marketing Manager

• Mar 2022 - Present

Head of Lifecycle & Retention Marketing Manager

• Apr 2021 - Feb 2022

Lifecycle & Retention Marketing Manager

• Feb 2019 - Mar 2021

Digital Marketing & PR Executive

• Jun 2017 - Sep 2018

Responsibilities: - Created, posted, and monitored shareable content to build brand awareness, as well as draw up in-depth activity reports to grow in areas necessary. - Built following on social media platforms (Instagram, Facebook, Pinterest, Twitter) increased following by approximately 150% through customer engagement, content generation, campaigns, and media mentions. - Brainstorm new and creative growth strategies. - Identified opportunities to improve optimizations of website structure, templates, and implement SEO practices on all generated content to increase search engine ranking and conversions. - Generatedanddistributedmonthlymarketingschedulestoateamof4thatwasled by me. - Reorganized the workflow by introducing productivity software(Asana) to management for flawless execution of projects. - Analyzed engagement by using Google Analytics, Facebook analytics, and shortened URL to provide on social media accounts to track the success of our campaigns and content. - Conducted A/B tests across all channels, and apply right tactics towards future adverts. - Design online banner adverts and oversee PPC ad management. - Executed influencer collaboration campaigns with mega/macro/micro influencers in exchange for gifting of product or CPA model compensations; generated 160% growth in sales in Q1, Q2, & Q3. Show less

E-Commerce Assistant Manager / Marketing Specialist

• Jun 2014 - Jun 2017

Responsibilities: -Coordinate promotional sales for email marketing according to the following seasons and upcoming Holidays. -Contact new and existing customers to discuss any concerns or tips that they may have in order to help us improve their web buying process. -Coordinate market research and analyze customer engagement reports. -Produce marketing reports on tracking and research information by collecting, analyzing, and summarizing data and trends. -Collaborate with colleagues (Sales Team) to exchange information in regard to selling strategies and marketing proposals that will be beneficial for the following seasons. -Compose and post online content on the company's website, along with social media accounts. -Assist/direct the production of seasonal look books (pre-production/post-production) -Run regular social promotions and collaborate with influencers to expand the demographic of our follower (Twitter, Instagram, Facebook, etc). -Oversee the operations of each website platform that are available for both brands (Website, FashiongGo, LA Showroom). Show less

Production Manager

• Aug 2013 - Jun 2014

Responsibilities: -Coordinate management of all sourcing and production processes. -Planning production capacity in advance with factories, as well as booking and confirming of allocations and orders with the factories. -Place production orders with factories for the following clients: Client: Anthropologies, Neiman Marcus, and Free People. -Create spreadsheets for cost-tracking and budgeting. -Answer buyers' questions about price, availability, and product changes. -Assist the monitoring for QC inspection during/after production. -Maintaining PO deadlines with oversea manufacturers in order to meet our client's deadlines. Show less

Executive Assistant

• Mar 2012 - Jun 2013

Performed managerial duties in the absence of the manager. Conducted market research and in turn helped the executive in making critical business decisions. Also, attend to phone calls from clients and respond to the emails received from clients and concerned party members without fail. Performed managerial duties in the absence of the manager. Conducted market research and in turn helped the executive in making critical business decisions. Also, attend to phone calls from clients and respond to the emails received from clients and concerned party members without fail.

Teller

• Dec 2010 - Mar 2012

Managed customer transactions, as well as process referrals. Consistently provided excellent customer service, as well as promoting bank services. Managed customer transactions, as well as process referrals. Consistently provided excellent customer service, as well as promoting bank services.