Imene Lafendi
Head Of Digital at OFA Jewelry Trading LLC.- Claim this Profile
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French Native or bilingual proficiency
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English Full professional proficiency
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Bio
Natasha Hogg
During her time at Ottoman Hands Iméne proved to be an amazing asset to the team and the brand. Iméne is both a brilliant strategist and a very talented creative, great at analytically assessing data to drive and evolve communications to successfully engage audience, achieve conversions, build powerful digital experiences and grow a brand from strength to strength.
Francesca F.
Imene is an extremely talented individual with great attention to detail in everything she does. Excellent knowledge within the jewellery sector and overall retail. There is no task Imene hasn't been able to fulfill and given 100% and more. With successful campaigns and social/web content under her belt she is truly an asset to any team and I'm privileged to work with her.
Natasha Hogg
During her time at Ottoman Hands Iméne proved to be an amazing asset to the team and the brand. Iméne is both a brilliant strategist and a very talented creative, great at analytically assessing data to drive and evolve communications to successfully engage audience, achieve conversions, build powerful digital experiences and grow a brand from strength to strength.
Francesca F.
Imene is an extremely talented individual with great attention to detail in everything she does. Excellent knowledge within the jewellery sector and overall retail. There is no task Imene hasn't been able to fulfill and given 100% and more. With successful campaigns and social/web content under her belt she is truly an asset to any team and I'm privileged to work with her.
Natasha Hogg
During her time at Ottoman Hands Iméne proved to be an amazing asset to the team and the brand. Iméne is both a brilliant strategist and a very talented creative, great at analytically assessing data to drive and evolve communications to successfully engage audience, achieve conversions, build powerful digital experiences and grow a brand from strength to strength.
Francesca F.
Imene is an extremely talented individual with great attention to detail in everything she does. Excellent knowledge within the jewellery sector and overall retail. There is no task Imene hasn't been able to fulfill and given 100% and more. With successful campaigns and social/web content under her belt she is truly an asset to any team and I'm privileged to work with her.
Natasha Hogg
During her time at Ottoman Hands Iméne proved to be an amazing asset to the team and the brand. Iméne is both a brilliant strategist and a very talented creative, great at analytically assessing data to drive and evolve communications to successfully engage audience, achieve conversions, build powerful digital experiences and grow a brand from strength to strength.
Francesca F.
Imene is an extremely talented individual with great attention to detail in everything she does. Excellent knowledge within the jewellery sector and overall retail. There is no task Imene hasn't been able to fulfill and given 100% and more. With successful campaigns and social/web content under her belt she is truly an asset to any team and I'm privileged to work with her.
Experience
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OFA Jewelry Trading LLC.
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United Arab Emirates
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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Head Of Digital
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Feb 2022 - Present
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Dower & Hall
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United Kingdom
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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Creative Content Manager
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Aug 2020 - Feb 2022
• Directing creation of seasonal campaigns across all social media platforms and brand’s website, from concept, to production, to shooting. Reflecting, adapting, adjusting on short timescales. • Defining brand plan and brand strategy for visual communications and ensuring all aspects align with identity, values and goals of the brand. • Leading social media strategy to drive brand awareness through genuine and relevant content reflecting Dower & Hall voice and values. • Curating and scheduling content across all social media channels and communicating Dower & Hall story. • Creating and editing photography, videography, and creating graphic design content (all social media content, seasonal lookbooks, packshot photography, printed communications, assets for paid performance marketing campaigns, etc.). •Managing social media adverstising with support of external digital agency. •Promoting brand’s social media presence by working with relevant influencers on collaborations. Show less
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Ottoman Hands
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United Kingdom
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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Digital Content Coordinator
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Oct 2018 - Aug 2020
• Creating a brand plan and brand strategy for visual communications and ensuring all aspects align with identity, values and goals of the brand. • Directing creation of seasonal campaigns across all social media platforms and brand’s website, from concept, to production, to shooting. Reflecting, adapting, adjusting on short timescales. • Creating and editing photography, videography, and creating graphic design content (all social media content, seasonal lookbooks, packshot photography, printed communications, assets for paid performance marketing campaigns, etc.). • Managing design of new fine jewellery range through concept stage, research briefs and benchmarking. Show less
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CHARLY JAMES
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France
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Retail Luxury Goods and Jewelry
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Design Assistant
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2017 - Mar 2018
• Managing design of new jewellery and accessory ranges through concept stage, research briefs and benchmarking with special attention to products pricing and cost structure. • Managing design of new jewellery and accessory ranges through concept stage, research briefs and benchmarking with special attention to products pricing and cost structure.
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Freelance
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Paris Area, France
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Designer
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2016 - 2017
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Education
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Savonia University of Applied Sciences
Erasmus, Fashion - Jewellery Design -
ESAD Orléans
Master's degree, Product and Space Design -
ESAD Orléans
Bachelor's degree, Graphic and Product Design -
Lycée André Malraux
A-Level (Baccalauréat), Foreign Languages and Literatures, General