Imelda Khoo
Vice President of Marketing at Code Ocean- Claim this Profile
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Bio
Jamie Jaques
I worked with Imelda at Tektronix and then again when she was the VP of Marketing at LegitScript. Imelda is a brilliant, creative, and strategic leader and team builder, the type that lifts up and empowers those around her, enabling and encouraging them to perform at their best. An absolute professional, her guidance with employees or vendors is clear and direct so that expectations are known, and yet she is approachable and collaborative. Her varied background means that she has a deep understanding of all aspects of marketing, asks great questions, pokes at the important issues, and provides trusted insight. Notably, in working with her team, I was struck that not only had she pulled together an extremely talented staff, but that they were kind, thoughtful people who worked together well, which I saw as a reflection of the tone that Imelda set daily.
LinkedIn User
I had the privilege of working for Imelda as a direct report on the marketing team at LegitScript. Imelda’s brilliance in marketing and business shines through in her leadership abilities, and I benefited immensely from her coaching and mentorship. Her encouraging personality and creative ideas always inspired me to work harder and think of things from a different perspective. Imelda ensured that I was well informed, prepared, and involved. I’ve never met such an exceptional person, and I feel lucky that I was able to learn so much from her.
Jamie Jaques
I worked with Imelda at Tektronix and then again when she was the VP of Marketing at LegitScript. Imelda is a brilliant, creative, and strategic leader and team builder, the type that lifts up and empowers those around her, enabling and encouraging them to perform at their best. An absolute professional, her guidance with employees or vendors is clear and direct so that expectations are known, and yet she is approachable and collaborative. Her varied background means that she has a deep understanding of all aspects of marketing, asks great questions, pokes at the important issues, and provides trusted insight. Notably, in working with her team, I was struck that not only had she pulled together an extremely talented staff, but that they were kind, thoughtful people who worked together well, which I saw as a reflection of the tone that Imelda set daily.
LinkedIn User
I had the privilege of working for Imelda as a direct report on the marketing team at LegitScript. Imelda’s brilliance in marketing and business shines through in her leadership abilities, and I benefited immensely from her coaching and mentorship. Her encouraging personality and creative ideas always inspired me to work harder and think of things from a different perspective. Imelda ensured that I was well informed, prepared, and involved. I’ve never met such an exceptional person, and I feel lucky that I was able to learn so much from her.
Jamie Jaques
I worked with Imelda at Tektronix and then again when she was the VP of Marketing at LegitScript. Imelda is a brilliant, creative, and strategic leader and team builder, the type that lifts up and empowers those around her, enabling and encouraging them to perform at their best. An absolute professional, her guidance with employees or vendors is clear and direct so that expectations are known, and yet she is approachable and collaborative. Her varied background means that she has a deep understanding of all aspects of marketing, asks great questions, pokes at the important issues, and provides trusted insight. Notably, in working with her team, I was struck that not only had she pulled together an extremely talented staff, but that they were kind, thoughtful people who worked together well, which I saw as a reflection of the tone that Imelda set daily.
LinkedIn User
I had the privilege of working for Imelda as a direct report on the marketing team at LegitScript. Imelda’s brilliance in marketing and business shines through in her leadership abilities, and I benefited immensely from her coaching and mentorship. Her encouraging personality and creative ideas always inspired me to work harder and think of things from a different perspective. Imelda ensured that I was well informed, prepared, and involved. I’ve never met such an exceptional person, and I feel lucky that I was able to learn so much from her.
Jamie Jaques
I worked with Imelda at Tektronix and then again when she was the VP of Marketing at LegitScript. Imelda is a brilliant, creative, and strategic leader and team builder, the type that lifts up and empowers those around her, enabling and encouraging them to perform at their best. An absolute professional, her guidance with employees or vendors is clear and direct so that expectations are known, and yet she is approachable and collaborative. Her varied background means that she has a deep understanding of all aspects of marketing, asks great questions, pokes at the important issues, and provides trusted insight. Notably, in working with her team, I was struck that not only had she pulled together an extremely talented staff, but that they were kind, thoughtful people who worked together well, which I saw as a reflection of the tone that Imelda set daily.
LinkedIn User
I had the privilege of working for Imelda as a direct report on the marketing team at LegitScript. Imelda’s brilliance in marketing and business shines through in her leadership abilities, and I benefited immensely from her coaching and mentorship. Her encouraging personality and creative ideas always inspired me to work harder and think of things from a different perspective. Imelda ensured that I was well informed, prepared, and involved. I’ve never met such an exceptional person, and I feel lucky that I was able to learn so much from her.
Experience
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Code Ocean
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United States
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Software Development
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1 - 100 Employee
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Vice President of Marketing
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Aug 2022 - Present
On Code Ocean’s leadership team, building out marketing for an incredible company. Code Ocean makes science move faster by empowering research teams with easy-to-use computational tools. On Code Ocean’s leadership team, building out marketing for an incredible company. Code Ocean makes science move faster by empowering research teams with easy-to-use computational tools.
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LegitScript
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United States
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Technology, Information and Internet
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100 - 200 Employee
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Vice President of Marketing
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Nov 2016 - Jul 2022
As part of LegitScript’s leadership team, I led the marketing vision and go-to-market strategy. I built, structured, and scaled the marketing department from ground up, overseeing all marketing functions: brand, PR, web, demand generation, e-commerce, business development, content, product marketing, market research, and marketing technology. Performance led to double digit growth YoY, several new marquee clients, and two successful M&As. US Search Awards Winner: - Best Use of PR in a Search Campaign (2020) LegitScript monitors for online risk compliance and advertiser certification. Clients included Visa, Google, Facebook, and Amazon.
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AIMCLEAR®
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United States
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Marketing Services
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1 - 100 Employee
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Vice President
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Aug 2015 - Nov 2016
Reported directly to the CEO. I led and mentored a large team of account managers and strategists who specialized in search engine marketing, social media marketing, creative, and content. I also defined overall department structure and staffing, and improved profitability of account services through greater efficiency and scalable work processes. US Search Awards Winner: - Best Large Integrated Marketing Agency (2016) - Best Use of PR in a Search Campaign (2016) - Best Use of Social Media in a Search Campaign (2015) - Best Low Budget Campaign (2015) Aimclear is an Inc. 5000 digital marketing and PR agency. Clients included Airbnb, Dell, eBay, and LinkedIn.
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Babcock Jenkins
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United States
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Advertising Services
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1 - 100 Employee
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Senior Account Director & Strategist
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Jul 2014 - Aug 2015
Built fully integrated marketing strategies, roadmaps, tactics, and KPIs for clients. I managed client relationships, advised on best practices, and directed cross-functional teams. I also represented the agency as the subject matter expert on search engine marketing and search engine optimization. Babcock & Jenkins, a B2B demand generation agency, specialized in branding, account based marketing (ABM), and sales enablement. Clients included Tableau, Tripwire, American Express, GE, and Microsoft.
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Mitel
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Telecommunications
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700 & Above Employee
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Director of Digital Marketing
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Nov 2013 - Apr 2014
Led overall website initiatives and digital acquisition efforts that drove double-digit growth in website traffic and leads. I managed multiple agencies, media partners, and a team based across the US and Canada. I owned digital marketing strategy and oversight of all paid, earned, and owned global digital media programs — including the online rollout of company rebranding efforts for the Mitel/Aastra merger. Mitel is a $1B telecommunications company specializing in business phone systems and cloud-based SaaS solutions.
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Tektronix
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United States
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Appliances, Electrical, and Electronics Manufacturing
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700 & Above Employee
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Global Digital Marketing Manager
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May 2008 - Nov 2013
Responsible for building and globally scaling Tektronix’ digital marketing capabilities, including search engine marketing (SEM), search engine optimization (SEO), social media marketing, community management, and web analytics. I worked across many business functions, managed multiple agencies, and supervised a team of direct reports.- Built and developed global digital marketing plans and strategies.- Managed SEM programs, spanning 15 countries and 10 local language websites.- Optimized the website for organic search, including YouTube video optimization.- Provided digital marketing training and consulting across other Danaher subsidiaries.- Developed global social media strategy and policies, and established center of excellence.- Led web analytics function, providing a holistic approach to digital marketing insights.- Defined and reported digital marketing KPIs to show revenue contribution and return on investment to business leaders.Covario SIGMA Awards Winner:- Best SEO/SEM Integration (2011)Tektronix is a Fortune 500, $1B B2B manufacturer of test and measurement equipment. During my time with Tektronix I was promoted to various marketing roles, and relocated from the European Headquarters in the UK to the Global Headquarters in the US.
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Global Marketing Communications Manager
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Jun 2005 - May 2008
Led global awareness and demand generation plans to support new product launches and customer retention programs. I coordinated marketing efforts of regional teams (Americas, EMEA, Asia-Pacific, Japan), agency partners, technical writers, and product marketing teams.- Produced worldwide launch plans for new products.- Developed product messaging based upon voice of customer research.- Wrote and produced marketing content. - Worked with product marketing teams to develop technical collateral for engineers.- Planned and scheduled global advertising campaigns.EDN Awards Winner:- Top Performing Advert: MSO4000 Series Oscilloscopes (2007)
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EMEA Marketing Communications Specialist
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Nov 2002 - Jun 2005
Managed outbound marketing communications across Europe, Middle East, and Africa, supporting the distribution sales team and channel partners with marketing efforts.- Managed distributor Co-Op budgets and activities.- Wrote and produced regional content for sales and distribution partners.- Worked on integrated demand generation campaigns (direct mail, email, advertorials).- Developed distributor support tools and templates.- Supported regional sales programs.
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EMEA Marketing Operations Specialist
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Jun 2001 - Nov 2002
Responsible for fulfillment operations in EMEA. This included managing our European fulfillment vendor and partnering with IT and marketing communications teams.- Oversaw day-to-day customer fulfillment processes.- Managed annual catalog mailings.- Developed an online literature order system for distributors.- Wrote process documentation and agency tenders.- Streamlined infrastructure processes.
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Tektronix
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United States
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Appliances, Electrical, and Electronics Manufacturing
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700 & Above Employee
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EMEA Marketing Systems Assistant
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Aug 1999 - Sep 2000
One year internship, completed as part of my degree program. - Organized annual catalog mailings. - Designed standardized fulfillment packaging. - Assisted day-to-day fulfillment processes. - Maintained and updated the marketing database. - Developed Tektronix’ first web response form and set up sales database feeds. One year internship, completed as part of my degree program. - Organized annual catalog mailings. - Designed standardized fulfillment packaging. - Assisted day-to-day fulfillment processes. - Maintained and updated the marketing database. - Developed Tektronix’ first web response form and set up sales database feeds.
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Education
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2004 - 2005
The Institute of Direct and Digital Marketing (IDM)
Dip. IDM, Direct and Digital Marketing -
1997 - 2001
University of Derby
Bachelor of Arts (B.A.), Marketing
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