Experience

Grazzy

• United States
• Financial Services
• 1 - 100 Employee

• Vice President Growth and Operations

  • Sep 2022 - Present

  Keeping the ship moving. Focused on:- Sales and Marketing - Customer Partnerships - Solving fun problems to keep us moving

• Vice President Marketing

  • Jan 2022 - Sep 2022

  Grazzy's payments platform helps hourly workers make more money, access it instantly, and spend and save the better ways. We offer a single platform to enable: - digital tipping- Same day pay - positive feedback - better banking solutionsBy creating happier employees, we dramatically reduce attrition costs for hotels, bars/restaurants, and salons. Where I play: - telling our story - building to our vision - positioning our value - empathizing with our most important stakeholders Check out what we're up to: www.grazzy.com Show less



Dealerware

• United States
• Retail Motor Vehicles
• 100 - 200 Employee

• Vice President of Marketing and Communications

  • Aug 2020 - Jan 2022

• Senior Director of Marketing and Communications

  • Jul 2019 - Aug 2020

  Leading Marketing and Communications for Dealerware, a game-changing connected car platform for the retail automotive industry. Dealerware makes dealers more profitable and readies them for tomorrow's new mobility offerings. - Brand Strategy - Content Marketing - Digital Strategy - Executive and Corp Communications - Event Strategy

• Head Of Communications

  • Jun 2017 - Jul 2019

  Led Communications and Executive Visibility https://www.linkedin.com/company/dealerware/



Audi on demand

• United States
• Travel Arrangements
• 1 - 100 Employee

• Director of Corporate Communications and PR

  • Jun 2017 - Jul 2019

  Silvercar Inc. develops and delivers mobility solutions for Audi in the US. We’ve built an ecosystem of mobility solutions across cites, airports and dealerships in a variety of different flavors. - Corporate Communications - Media Relations - Influencer Marketing - Executive Visibility - Internal Communications - Strategic Brand Partnerships - Social Media Strategy - Agency Management Silvercar Inc. develops and delivers mobility solutions for Audi in the US. We’ve built an ecosystem of mobility solutions across cites, airports and dealerships in a variety of different flavors. - Corporate Communications - Media Relations - Influencer Marketing - Executive Visibility - Internal Communications - Strategic Brand Partnerships - Social Media Strategy - Agency Management



Kasita

• United States
• Hospitality
• 1 - 100 Employee

• Head Of Communications (Contract)

  • Feb 2017 - Mar 2017

  Kasita is poised to change the future of housing with their smart Light Homes. With less than a month before the biggest launch in company history, Kasita invited me to join their sprint. Over the course of the next three weeks, we were able to pull off what was named "The Biggest Thing to Launch at SXSW 2017". During a very noisy time, the Kasita story and launch received more media attention than any other consumer brand. - Secured over 189 media hits over the course of two weeks - Met all stretch goals for media coverage including full features in Business Insider, CNBC, Forbes, Uncrate, Curbed, Dezeen, and Fast Company - Built and socialized comprehensive company-wide messaging and crisis communications plans Show less



Khoros

• United States
• Software Development
• 700 & Above Employee

• Director of Global Communications

  • Jun 2015 - Feb 2017

  I led global public relations at the largest independent social software platform in the world. I focused on building and executing an integrated PR strategy for our world-class products and services, as well as for our innovative partnerships with consumer brand and media customers.My team regularly planned and executed high profile events, in addition to working with top-tier media to secure profile pieces and trend stories in target publications including USA Today, New York Times, Wall Street Journal, Fortune, Associated Press, Forbes, Fast Company, and Bloomberg TV and influential blogs such as TechCrunch, Mashable, and AdWeek. Over the course of my time at Spredfast, I successfully grew press coverage 307% year over year, and achieved an average of 1.3 billion impressions per quarter. In addition to media relations, I also led our executive visibility program - from speaking engagements, to influencer marketing, to creative networking events. I love creating new and innovative solutions that made brand spokespeople stand out from the pack. I’m relentless about measurement and connecting the value of our storytelling and success to the company’s broader business goals. Professional Highlights: - Increased earned media value by over 40% YOY - Grew direct PR referrals to Spredfast.com by 79% YOY- Captured over 70% competitive share of voice with key media and influencers in 2016- Influenced over 10.4 million dollars in ARR- Drove integrated communications strategy for a successful $50 million Series E funding round Show less

• Senior Manager, Global Public Relations

  • Mar 2014 - Jun 2015

  - Led media relations, worked with Global Communications team to drive a proactive strategy that played to Spredfast’s strengths and is aligned with market dynamics and opportunities- Developed a compelling data-driven storytelling initiative that resulted in over 650 top-tier placements and increased competitive share of voice by 70%- Established a holistic approach to global communications that strategically combines the most high impact use of social, PR, influencer marketing, and content- Directed communications strategy and execution through two acquisitions which grew the company from 80 to over 550 employees- Partnered with leaders on Spredfast’s Brand team to define the company voice and narrative and put the systems in place to scale it globally across our teams and agencies- Provided mentorship and guidance to the communications team for crisis management, strategic decision making, and employee development matters- Identified meaningful KPIs to benchmark and measure success for seasonal and ongoing campaigns- Managed and grew three global PR agency relationships within the US, EMEA, and APAC Show less

• Global Public Relations Manager

  • Jan 2014 - Mar 2014

  *Acquired by Spredfast



MXM Social (now Accenture)

• Greater Los Angeles Area

• Senior Digital Publicity Manager

  • Oct 2012 - Jan 2014

  • Managed a team of seven digital publicists and coordinators in developing high level strategy for digital PR, influencer marketing, and social integration • Developed strategic influencer programs and integrated digital press networks to help support overall marketing initiatives for entertainment, lifestyle, and healthy living/food clients (NBC, Barilla, Lavazza Coffee, Wasa, Hyatt, MAC Cosmetics, etc) • Identified and evaluated new-to-market opportunities, vendors/partners, and technologies, functioning as an initial screen for client and internal teams and building/maintaining high-level relationships • Actively participated in and ran new business pitches for digital media and social engagement department, targeting key accounts • Led team development in seeking out, building and strengthening relationships with relevant online influencers and platform representatives across a wide variety of demographics • Partnered with the social team to architect and define the overarching brand social media positioning and publicity strategy to inform planning and execution • Oversaw and provided direction on ongoing and post-analysis of campaign executions, reviewed performance and built touch point for future success • Clients Included (but not limited to): NBC, Esquire, Hyatt, Lavazza, Barilla, Wasa Show less



NBCUniversal

• United States
• Entertainment Providers
• 700 & Above Employee

• Senior Digital PR and Social Strategist (Embedded Agency Support)

  • Jan 2010 - Oct 2012

  • Create, pitch and supervise successful, buzz-worthy, interactive and integrated marketing and publicity strategies for high-profile television networks, film studios and corporate brands • Oversaw, provided strategy and executed all Digital PR and Event coordination for NBC Primetime and Late Night programming • Pitch and supervise media junkets, press interviews/conferences, on-set visits and themed events (e.g. fashion shows, launch parties, press trips) • Identify and evaluate new-to-market opportunities, vendors/partners, and technologies, functioning as an initial screen for client and internal teams and building/maintaining high-level relationships • Actively participate and run new business pitches for digital media department, targeting key accounts • Develop and secure promotional partners for sweepstakes, talent interviews, and on and off-line events • Oversee analysis on industry and television buzz to optimize strategies • Architect and guide implementation of multi-channel content development, production, and distribution strategies • Oversee and provide direction on ongoing and post-analysis of campaign executions, reviewing performance and building road maps to optimize campaigns Show less



New Media Strategies (now Accenture)

• Greater Los Angeles Area

• Promotions Manager

  • Mar 2009 - Jan 2010

  • Led strategic recommendations to client teams and steer the development of holistic activation ideas to align with overarching campaign architectures • Serviced daily media requests and acted as network/client source of information on programs for over 1700 direct contacts • Customized and oversaw the implementation of tailored social media and viral programs utilizing emerging spaces and technologies • Managed Online PR and Publicity department of focused online promotions associates and senior promotions associates, providing regular direction and performance reviews • Clients included: NBC, Chrysler, Syfy Channel, USA Network, Elizabeth Arden, Prada, Eucerin Show less



MXM, part of Accenture Interactive

• United States
• Marketing and Advertising
• 1 - 100 Employee

• Promotions Associate

  • Oct 2006 - Mar 2009

  • Developed and executed digital public relations and social media marketing campaigns for Fortune 100 companies across a variety of industries including: consumer products, film studios, television networks, sports, and green/sustainability• Cultivated and continue to maintain strong relationships with online journalists on behalf of clients, including writers at Entertainment Weekly, She Knows, E! Online, Yahoo!, The Hollywood Reporter, People: Style Watch, Splendora, the Sugar Network, NY Post, Mashable, and the Huffington Post. Show less

• Online Analyst

  • Sep 2005 - Oct 2006

  -Monitored and searched the online landscape to gauge consumer perceptions; reported key findings and emerging trends to clients.-Aided in the delivery of client Brand Perception Reports which detail online consumer perceptions and provide strategic recommendations.-Leveraged influential social media platforms to promote client brands.



GrassRoots Leadership

• Washington D.C. Metro Area

• Public Relations Associate

  • Sep 2004 - Oct 2005

  • Developed and executed both short and long-term PR plans and large-scale brand initiatives • Drafted various press materials including: press releases, media advisories, fact sheets, biographies, features and various web, blog and social media content • Day-to-day client contact; responsible for daily brand interaction and updates • Primarily charged with handling all pitching efforts for national, regional, newspaper, internet, broadcast and radio media • Maintained ongoing strong relationships with national, regional and online editors Show less