Experience

Hillarys

• United Kingdom
• Retail
• 300 - 400 Employee

• Head of Brand Engagement

  • May 2019 - Present

  I am responsible for social media, PR, influencer marketing, collaborations, partnerships, sponsorships, home interest display, content and brand reputation for all the brands in the Hillarys Group. This includes managing a team of 9 internal staff and external agency teams. My roles include:• Overseeing all strategies across all the channels I'm responsible for within the Hillarys Group• Managing our multi-million-pound sponsorship deals including Channel 4's Homes on 4 and ITV's Lorraine, while building cross-channel digital activation campaigns• Managing and building relationships for our brand partnerships and collaborations across Hearst, Abigail Ahern, Charlotte Beevor, ITV, Channel 4 and TI Media. This includes day-to-day contact, negotiating contracts, building commercial reports and ensure integrated campaigns. • Managing a seven-figure annual budget and reporting directly to the Marketing Director, while working closely with our Head of Digital, National Marketing Manager and Digital Planning Manager on weekly, monthly and quarterly plans• Working with our Content Manager to develop a content strategy to support brand ideas, activation campaigns, website content and other digital marketing activities• Establishing efficient lead generation activity that drives quality leads in to the business, increasing the group's ROI and driving business growth• Using 1st party data and segmentation analysis to change perception and increase consideration across key target audiences through the use of social media, home interest display, PR & collaborations, content and partnerships• Ensuring we adhere to best practice as well as driving innovation across our community management platforms including review sites, social media and forums• Managing and developing a team of 9 to drive continuous improvement throughout the business

• Brand Engagement and Partnerships Manager

  • May 2018 - May 2019

  My roles included:• Devising, co-ordinating and overseeing strategies across all the channels I'm responsible for within the Hillarys Group• Managing and building relationships for our brand partnerships and collaborations across Hearst, Abigail Ahern, Charlotte Beavor, ITV, Channel 4 and TI Media. Becoming the key day-to-day contact to negotiate contracts, build commercial reports and ensure integrated campaigns. • Building cross-channel activation plans for our multi-million-pound sponsorship deals including Channel 4's Homes on 4 and ITV's Lorraine • Managing a seven-figure annual budget and working closely with the Marketing Director, Head of Digital, National Marketing Manager and Digital Planning Manager on weekly, monthly and quarterly plans• Establishing efficient lead generation activity that drives quality leads in to the business, increasing the group's ROI and driving business growth• Using 1st party data and segmentation analysis to change perception and increase consideration across key target audiences through the use of social media, home interest display, PR & collaborations and partnership• Managing and developing a team consisting of a PR Manager, two Social Media Executives and a Marketing Executive to drive continuous improvement throughout the business.

• Social Media and Display Manager

  • Jun 2016 - May 2018

  Managing Social Media and Display strategies for the entire Hillarys GroupMy Roles include:• Devising and co-ordinating Social Media and Display strategies across the various companies within the Hillarys Group• Working with the Group Sales and Service Director to establish an effective Social CRM strategy across Social Media and Review platforms• Managing budgets across Paid Social and Display advertising on a weekly, monthly and yearly basis. • Managing the day-to-day team to establish business priorities, effective campaigns and implement learnings• Reporting to investors, Directors and Senior Management on Social Media and Display

• Social Media Executive

  • Dec 2013 - Jun 2016

  Co-ordinate and manage Social Media for the entire Hillarys Group.My Roles include:• Day-to-day management of the Social Media channels including Community Management, platform reporting and content amplification• Working with the Customer Service Team to establish best practices for Social Media Customer Service• Social Media Campaign Management• Working with the SEO Manager to help improve organic rankings through Social Media• Developing new platforms for the Hillarys Group and being the 'go-to' person in the company for Social Media matters• Improving online reputation for the different brands in the Hillarys group



Self-employed

• Social Media Consultant

  • Jan 2012 - May 2019

  I am headhunted by companies to provide advice on social media and creating an online brand presence. Consultation services for clients includes:• Setting up and maintaining brand Social Media pages• Community Management• Developing integrated Social Media strategies• Full service advertising campaigns• Content creation including blogging• Social CRM and online reputation management• Website builds and Analytics trainingMy clients have included, How's My Driving, South Leeds Radio, MCK Consultancy, Wakelin’s Coffee and Boat Share Finder.



wearebpm.com

• Co-founder and Editor-in-Chief

  • Sep 2011 - Oct 2015

  Created after holding a sell-out club night in Sheffield, wearebpm.com spotted a gap in the market and was designed to be a hub for electronic dance music fans.As Co-founder and Editor-in-Chief I was involved in;• Designing and coding the website. • Managing the content on the site, including 12 freelancers and videographers • Securing, organising and conducting interviews with the likes of Fatboy Slim and Pete Tong• Developing the brand's Social Media strategy including Twitter, Facebook and YouTube



The Independent

• United Kingdom
• Online Audio and Video Media
• 400 - 500 Employee

• Blogger

  • Aug 2012 - May 2015

  Recommended to The Independent following popular features I had been writing for electronic music site, Pulse Radio. Working for The Independent, I produced engaging copy to deadlines for the online site. I worked closely with artists, PR agencies and my editor to write everything from Q&As to feature-length articles on the electronic dance music scene. Some of my pieces have been named in the Top 10 ‘Most Read Blogs’ for that week while others saw me personally invited to festivals and exclusive events.



Ministry of Sound

• United Kingdom
• Events Services
• 100 - 200 Employee

• Digital Marketing Co-ordinator (Club & Radio)

  • May 2013 - Dec 2013

  Co-ordinated and managed Ministry of Sound's Club and Radio social media channels and online club promotions.Roles include:• Working closely with Digital Marketing Manager to develop a strategy and implement new technologies, platforms and services where appropriate• Managing and developing the club and radio's social channels to increase weekly ticket sales and listeners• Managing the club's email marketing and online display activity, including weekly analysis of campaigns• Creating unique content for social media channels and Ministry of Sound official blog• Collating and delivering regular KPI reports on digital marketing performance for Ministry of Sound Club and Radio to further implement the strategy.



Cow

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Oct 2011 - May 2013

  As an Account Executive for Cow PR, I worked across a number of different brands and companies, both national and international. My responsibilities included liaising with clients, journalists and the wider media, account management, graphic design, as well as helping with social media. I played a vital role in Very.co.uk’s V Festival campaign, Coral’s ‘Removal Van Persie’ viral and MORE TH>N’s news generation. As an Account Executive for Cow PR, I worked across a number of different brands and companies, both national and international. My responsibilities included liaising with clients, journalists and the wider media, account management, graphic design, as well as helping with social media. I played a vital role in Very.co.uk’s V Festival campaign, Coral’s ‘Removal Van Persie’ viral and MORE TH>N’s news generation.