Head of Content & Digital Media

• Aug 2021 - Present

Head of Content and Community Khaleef Technologies, Lahore • Captured new customers by optimizing business strategies and product features to diversify offerings. • Implemented marketing strategies which resulted in 53% growth of customer base. • Developed innovative and targeted collateral to support overall branding objectives. • Worked with advertising teams to create, deploy and optimize marketing initiatives for users/ • Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings. • Aligned activities with corporate objectives by coordinating marketing, sales and IT processes. • Capitalized on industry and marketplace trends to strategize solutions and enhance business operations. Show less

Content & Digital Manager

• May 2018 - Jun 2021

Business Support Manager

• Jan 2017 - Feb 2018

• Helped incorporate product changes to drive customer engagement and firm profits. • Assisting with directing marketing projects at all stages, including conceptual planning, schedule management and final implementation. • Set up reports related to services and revenues. • Communication with Telcos, content providers, service providers. • Management of Service Delivery platform along with Services Creation & management • Helped incorporate product changes to drive customer engagement and firm profits. • Assisting with directing marketing projects at all stages, including conceptual planning, schedule management and final implementation. • Set up reports related to services and revenues. • Communication with Telcos, content providers, service providers. • Management of Service Delivery platform along with Services Creation & management

Business Development Executive

• Oct 2015 - Sep 2017

• Networked among local business and community organizations to develop leads and generate business. • Improved bottom-line profitability by growing customer base and capitalizing on upsell opportunities. • Pitched plans and investment strategies to potential partners to raise capital. • Managed partner and clients include Zain. Mobily and STC. • Networked among local business and community organizations to develop leads and generate business. • Improved bottom-line profitability by growing customer base and capitalizing on upsell opportunities. • Pitched plans and investment strategies to potential partners to raise capital. • Managed partner and clients include Zain. Mobily and STC.