Imadé Nibokun Borha

Director of National Campaign Communications at NYU Metro Center
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Location
Greensboro, North Carolina, United States, US

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Experience

    • United States
    • Research Services
    • 1 - 100 Employee
    • Director of National Campaign Communications
      • Jun 2022 - Present

      -Execute earned media strategies and write and edit op-eds, press materials, and advocacy content, with placements in USA Today, ABC News, Teen Vogue, and Huffington Post. -Created press materials for an immigrant-led nonprofit that pressured the school district to provide nearly $1M in services for English Language Learners. -Manage design and video editing projects including a curriculum evaluation report that was mentioned in The New York Times. -Execute earned media strategies and write and edit op-eds, press materials, and advocacy content, with placements in USA Today, ABC News, Teen Vogue, and Huffington Post. -Created press materials for an immigrant-led nonprofit that pressured the school district to provide nearly $1M in services for English Language Learners. -Manage design and video editing projects including a curriculum evaluation report that was mentioned in The New York Times.

    • Mental Health Advocate
      • Jul 2014 - Present

      -Founder of 501(c)3 nonprofit that provides Black-affirming personal care items for psychiatric patients and connects people to Black therapist options. Donated over 300 Black Beauty Supply Kits and created the Help Me Find A Therapist program. -Raised thousands of dollars in donations through social media and newsletters that demonstrate the impact of giving -In-demand mental health speaker that has given talks for companies such as Pinterest and organizations like Disability Rights Montana. -Press coverage includes VICE, Forbes, and BET. Show less

    • United States
    • Law Practice
    • 1 - 100 Employee
    • Communications Advocate
      • Jun 2020 - Jun 2022

      -Developed video content for press outreach that resulted in over 100 media placements including Good Morning America, New York Times, and CNN. This attention pressured a national organization to allow hair beads in high school softball games across the country. -Managed vendors to create a multimedia team developing videos, toolkits, policy platforms, and infographics for #PoliceFreeSchools and reentry support. -Created communications advocacy campaign for school board public comments that resulted in our #PoliceFreeSchools message being heard for 30 minutes straight. Show less

    • United States
    • Mental Health Care
    • 1 - 100 Employee
    • Communications Coordinator
      • Sep 2018 - Nov 2019

      -Raised $150,000 in less than one fiscal year through social media fundraising beginning on #GivingTuesday. -Significant contributor to planning Redefining Crazy: It's the System, Not the People conference which includes marketing, sponsorship outreach, and inviting keynote speakers. -Created event flyers, monthly newsletters, e-blasts, and social media posts. -Collected impact stories and place them on appropriate platforms, such as The Mighty. -Raised $150,000 in less than one fiscal year through social media fundraising beginning on #GivingTuesday. -Significant contributor to planning Redefining Crazy: It's the System, Not the People conference which includes marketing, sponsorship outreach, and inviting keynote speakers. -Created event flyers, monthly newsletters, e-blasts, and social media posts. -Collected impact stories and place them on appropriate platforms, such as The Mighty.

    • Utilities
    • Communications Coordinator
      • Jun 2018 - Sep 2018

      -Proofread, edit, format and write Idealist Careers' blog posts using Wordpress to help readers find nonprofit jobs.. -Draft and schedule Idealist social media content.through Hootsuite, Facebook, and Canva. -Proofread, edit, format and write Idealist Careers' blog posts using Wordpress to help readers find nonprofit jobs.. -Draft and schedule Idealist social media content.through Hootsuite, Facebook, and Canva.

    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Features Writer
      • Jun 2016 - Apr 2018

      -Interviewed celebrities, touring artists, and community members to write articles about entertainment, lifestyle, and social issues including race, mental health, and LGBTQ experiences. -Winner of three MDDC Press Association Awards including 2017 Best of Show for arts and entertainment journalism, beating out The Baltimore Sun and The Washington Post. -Wrote Associated Press syndicated articles that were republished on news outlets such as The Washington Post and Miami Herald. -Interviewed celebrities, touring artists, and community members to write articles about entertainment, lifestyle, and social issues including race, mental health, and LGBTQ experiences. -Winner of three MDDC Press Association Awards including 2017 Best of Show for arts and entertainment journalism, beating out The Baltimore Sun and The Washington Post. -Wrote Associated Press syndicated articles that were republished on news outlets such as The Washington Post and Miami Herald.

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • What's At Stake Ambassador
      • Jan 2015 - Jan 2016

      Appear in BET What's At Stake videos to discuss current social issues. Appear in BET What's At Stake videos to discuss current social issues.

    • United States
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Soundcheck Intern
      • Feb 2015 - May 2015

      Assists with editorial and production duties for WNYC's online music home, Soundcheck Assists with editorial and production duties for WNYC's online music home, Soundcheck

    • United States
    • Higher Education
    • 700 & Above Employee
    • Non-Fiction Creative Writing MFA Graduate
      • Aug 2013 - May 2015

    • Graduate Research Intern (for author Tanner Colby)
      • Jan 2014 - Jun 2014

      Researched book projects related to southern Hip Hop, college football, and African-American politics Transcribed interviewsScheduled social media posts Gained mentoring on crafting a manuscript opener and selling a book

    • USC Annenberg London Intern
      • May 2013 - Jul 2013

      Updated backend software for photo, artist biography, and artist invoice content. Updated backend software for photo, artist biography, and artist invoice content.

    • United States
    • Medical Practices
    • 1 - 100 Employee
    • Annenberg Graduate Fellow
      • Aug 2012 - Jul 2013

      Annenberg Graduate Fellow within USC's Specialized Journalism (The Arts) program. Annenberg Graduate Fellow within USC's Specialized Journalism (The Arts) program.

    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Music Intern
      • Feb 2013 - May 2013
    • South Africa
    • Monthly Contributing Writer
      • Jan 2012 - Jul 2012

      Wrote in-depth interviews and editorials for the underground Hip Hop site, HeatCasters Wrote in-depth interviews and editorials for the underground Hip Hop site, HeatCasters

    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Junior Account Planner
      • Feb 2011 - Jul 2011

      Researched the target audience of brands such as Gold's Gym and EAS through one on one interviews, focus groups, social media monitoring, and online surveys

    • Interactive Strategy Coordinator
      • Jul 2009 - Jan 2011

      Planned digital campaigns for Nationwide, Qwest Communications, and Travelocity through user experience design and social media monitoring.

    • Interactive Strategy Intern
      • Oct 2008 - Dec 2008

      Researched emerging technology, social networking media, and competitors for client presentations and campaign plans. Researched emerging technology, social networking media, and competitors for client presentations and campaign plans.

    • Intern
      • Jan 2008 - Apr 2008

      I performed various tasks for the marketing department including contacting music executives, mailing, duplicating CDs, and researching necessary information through a variety of methods including blogs and myspace. I also took notes during marketing meetings and emailed this information to the appropriate people. I performed various tasks for the marketing department including contacting music executives, mailing, duplicating CDs, and researching necessary information through a variety of methods including blogs and myspace. I also took notes during marketing meetings and emailed this information to the appropriate people.

Education

  • Columbia University in the City of New York
    Non-Fiction Creative Writing MFA
    2013 - 2015
  • University of Southern California
    Master's degree, Specialized Journalism (The Arts)
    2012 - 2013
  • University of Southern California
    None, Music Industry
    2008 - 2008
  • Duke University
    Sociology, Markets and Marketing Certificate
    2005 - 2008

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