Experience

Square Digital

• Morocco
• Advertising Services
• 1 - 100 Employee

• Head of Digital

  • Feb 2018 - Present

  Mostly, the mission is to get shit done! - Online Marketing and Advertising - Digital strategic planning - Event planning and management - Media strategic planning - eCRM expert - Consulting & outsourcing - Multichannel customer care - Real-time content marketing - Big data analytics & intelligence - Web and native Apps Mostly, the mission is to get shit done! - Online Marketing and Advertising - Digital strategic planning - Event planning and management - Media strategic planning - eCRM expert - Consulting & outsourcing - Multichannel customer care - Real-time content marketing - Big data analytics & intelligence - Web and native Apps



TNC - thenext.click

• Morocco
• Marketing Services
• 1 - 100 Employee

• Account Director

  • Nov 2017 - Feb 2018

  - Leading a digital marketing team responsible for day-to-day tasks - Setting global projets architectures and workflows - Strategies and action plans. Following up on execution and KPIs - Coordinating with global network for sharing and building experiences for the benefit of the local clients - Leading a digital marketing team responsible for day-to-day tasks - Setting global projets architectures and workflows - Strategies and action plans. Following up on execution and KPIs - Coordinating with global network for sharing and building experiences for the benefit of the local clients



Koch Media GmbH

• Germany
• Entertainment Providers
• 100 - 200 Employee

• Account Director North Africa

  • Mar 2014 - Nov 2017

  - Drive Agile Envirement work space - Customer experience and loyalty drive - Business Workflow and CRM - day to day agency management - Implementation of 360 ° advertising campaign - SEM and SEO campaigns - Media Buying & Media Planning - Account management and business negotiations - Deployment of the Agency's trade policy across the region - Local employees Recruiting and Skill emprovement - Fix the short / medium term goals of employees - Regional Tenders - Google Adwords / facebook Ads - Technical and architectural apps design - Ensure the quality of deliverables Show less



Tribal Worldwide

• United Kingdom
• Advertising Services
• 300 - 400 Employee

• Media Director

  • Sep 2013 - Jan 2014

  - Web Marketing Consultant - Digital strategies - Media Buying - Media Planning - Account Management and Business Negotiations - Stimulate sales and maximize margins - Management of the Adserving team - Sales and technological watch - Web Marketing Consultant - Digital strategies - Media Buying - Media Planning - Account Management and Business Negotiations - Stimulate sales and maximize margins - Management of the Adserving team - Sales and technological watch



Touch Media

• Morocco
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Sep 2011 - Sep 2013

  * Head of strategy pole: - Media planing - Media Buying - Digital Advertising strategies - Viral Concepts & Web Marketing * Editor-in-chief: - Establishment of editorial lines and qualitative watch - Management of the Community management team - Team Managing Editor * Marketing Manager: - Agency sales marketing material - Reporting Templates Design - CRM * Head of strategy pole: - Media planing - Media Buying - Digital Advertising strategies - Viral Concepts & Web Marketing * Editor-in-chief: - Establishment of editorial lines and qualitative watch - Management of the Community management team - Team Managing Editor * Marketing Manager: - Agency sales marketing material - Reporting Templates Design - CRM



COM PAR MAGIE

• Morocco
• Advertising Services
• 1 - 100 Employee

• Project manager & digital consulting

  • Jun 2010 - Sep 2011

  Implementation of Advertizing strategies Digital & social media concepts Animation and monitoring of ongoing Ad campaign operational phases Budget and deadlines Follow up Outsourcing and Externals Strategic Watch Implementation of Advertizing strategies Digital & social media concepts Animation and monitoring of ongoing Ad campaign operational phases Budget and deadlines Follow up Outsourcing and Externals Strategic Watch



ZONE LIBRE

• Casablanca

• Project Manager

  • Apr 2010 - Jun 2010

  Missions: - LBoulvard Assoc : to make a marketing buzz around the festival in pre-launch period - Fournipro.ma: Web version of a radio ad - Technopark: In charge of editing the internal newsletter - Festival of transcultural: creation of a visual identity Missions: - LBoulvard Assoc : to make a marketing buzz around the festival in pre-launch period - Fournipro.ma: Web version of a radio ad - Technopark: In charge of editing the internal newsletter - Festival of transcultural: creation of a visual identity



CREDIT DU MAROC

• Banking
• 700 & Above Employee

• Intern, Sales & business Department

  • Apr 2009 - Jun 2009

  Missions: To follow Corporate credit terms agreements, and to work on the bank's participation in the Moroccan real estate show in Paris. Results: Upgrading evaluation criteria for companies subject to corporate agreements and revival of inactive agreements. Review of Crédit du Maroc's participation in the Moroccan Real Estate Exhibition in Paris and presentation of the global performances review to the bank Directors Board Missions: To follow Corporate credit terms agreements, and to work on the bank's participation in the Moroccan real estate show in Paris. Results: Upgrading evaluation criteria for companies subject to corporate agreements and revival of inactive agreements. Review of Crédit du Maroc's participation in the Moroccan Real Estate Exhibition in Paris and presentation of the global performances review to the bank Directors Board



H&N Communicatie BV

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Intern, Marketing Department

  • Aug 2008 - Oct 2008

  Mission: Development of a homogeneous advertizing campaign Results: Graphic code charter redisgn, Flyers, products catalog, Marketing plan and Ads/Media Plan. Mission: Development of a homogeneous advertizing campaign Results: Graphic code charter redisgn, Flyers, products catalog, Marketing plan and Ads/Media Plan.



Holcim

• Switzerland
• Wholesale Building Materials
• 700 & Above Employee

• Intern, PR Department

  • Jul 2006 - Aug 2006

  Mission: To study the internal communication of the company and work on its dynamisation Results: An homogeneous communication plan for any possible factory redeployment including the detailled measures to be taken and the communication channels to use Mission: To study the internal communication of the company and work on its dynamisation Results: An homogeneous communication plan for any possible factory redeployment including the detailled measures to be taken and the communication channels to use