Oleksandra Iliasova
Digital Marketing Manager at SMART business- Claim this Profile
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Russian Native or bilingual proficiency
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English Professional working proficiency
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German Elementary proficiency
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Ukrainian Full professional proficiency
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Bio
Experience
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SMART business
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Ukraine
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IT Services and IT Consulting
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200 - 300 Employee
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Digital Marketing Manager
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Apr 2022 - Present
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Digital Marketing Specialist
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Nov 2020 - Apr 2022
Plan and execute all digital marketing, including SEO, marketing database, email, social media and display advertising campaigns; Design, build and maintain social media presence; Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs); Identify trends and insights, and optimize spend and performance based on the insights; Brainstorm new and creative growth strategies; Plan, execute, and measure experiments and conversion tests; Collaborate with internal teams to create landing pages and optimize user experience; Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points; Instrument conversion points and optimize user funnels; Collaborate with agencies and other vendor partners. Show less
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Lapsi
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Украина
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Brand Manager
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Mar 2018 - Mar 2022
Marketing communications campaigns development, control of execution; Media planning through media agency, including digital and non-digital media instruments; Non-standard, special projects including sponsorship and collaborations projects development, control of execution; Interaction with partner agencies and service suppliers under supervision of Marketing Manager; Planning and implementation of events; Supporting business team management with market analysis, competition analysis. Show less
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Arial Toys & Games
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Ukraine
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Wholesale
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Brand Manager
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Mar 2018 - Mar 2022
Marketing communications campaigns development, control of execution; Media planning through media agency, including digital and non-digital media instruments; Non-standard, special projects including sponsorship and collaborations projects development, control of execution; Interaction with partner agencies and service suppliers under supervision of Marketing Manager; Planning and implementation of events; Supporting business team management with market analysis, competition analysis. Show less
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Amazon
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United States
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Software Development
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700 & Above Employee
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Amazon Marketplace Seller
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Mar 2018 - Aug 2020
Create a professional Amazon account for USA (Private Label) Adding products to the Amazon catalog and creating a listing. Search for convertible words for products; Filling listings with photos and videos and text content; Writing the Product Name, Bulits and Description, taking into accoun SEO/ SEM; Launching PPC ads on Amazon; Purchasing goods and sending the shipment to the FBA warehouse; Communication with Amazon seller support. Create a professional Amazon account for USA (Private Label) Adding products to the Amazon catalog and creating a listing. Search for convertible words for products; Filling listings with photos and videos and text content; Writing the Product Name, Bulits and Description, taking into accoun SEO/ SEM; Launching PPC ads on Amazon; Purchasing goods and sending the shipment to the FBA warehouse; Communication with Amazon seller support.
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ASCANIA GROUP
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Ukraine
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Food and Beverage Services
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1 - 100 Employee
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Procurement Specialist
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Apr 2016 - Mar 2018
Process of selecting vendors; Establishing payment terms; Strategic vetting; Selection of goods; Negotiation of contracts and actual purchasing of goods; Pricing; Strategically plan and manage logistics, warehouse, transportation and customer services; Direct, optimize and coordinate full order cycle; Negotiate with suppliers, manufacturers, retailers and consumers; Keep track of quality, quantity, stock levels, delivery times, transport costs and efficiency; Arrange warehouse, catalog goods, plan routes and process shipments; Resolve any arising problems or complaints; Meet cost, productivity, accuracy and timeliness targets. Show less
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ICM HOLDING LIMITED
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United Kingdom
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Maritime Transportation
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Senior Logistics Manager
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Mar 2015 - Aug 2015
Communication with foreign distributors; Searching for new potential partners; Increasing the volume of export/import operations; Preparation of the external economic contracts; Monitoring of current situation on the market; Preparation of documents for the shipment of export/import. Communication with foreign distributors; Searching for new potential partners; Increasing the volume of export/import operations; Preparation of the external economic contracts; Monitoring of current situation on the market; Preparation of documents for the shipment of export/import.
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Senior Specialist
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Dec 2012 - Dec 2014
Monitoring and analysis of the materials for the calculation of tariffs on water and sewerage provided by enterprises; Preparation of draft replies, making suggestions, preparation of draft regulations; Calculation of cost-based tariffs, analysis of the costs and incomes of the companies; Analysis of the efficiency of the enterprises. Monitoring and analysis of the materials for the calculation of tariffs on water and sewerage provided by enterprises; Preparation of draft replies, making suggestions, preparation of draft regulations; Calculation of cost-based tariffs, analysis of the costs and incomes of the companies; Analysis of the efficiency of the enterprises.
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Education
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Kyiv National Economic University
Masters Degree, International Economics