Experience

Nozomi - Digital Health Product Studio

• Latvia
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager

  • May 2022 - Present



360bound Inc

• United States
• Information Technology & Services
• 1 - 100 Employee

• Marketing Manager

  • May 2021 - Apr 2022

  Responsibilities: 1) Marketing team management: SEO specialist, traffic manager, video maker, designer, medical specialists, copywriters. 2) Development of marketing and content strategy: search for optimal ways of development and lead generation. 3) Marketing research: analysis of the target audience, market, product and competitors. 4) Data analysis and forecasting. 5) The formation of a value proposition and the development of algorithms for the promotion strategy. Results: 1) Defined the development strategy, content strategy and positioning. 2) Formed the most cost-effective advertising channels and made the first sales for the site: sales of peptides through influencers, direct sales and SEO optimization. 3) Increased organic traffic to the site from 0 to >500 per month for 6 months. 4) Increased organic traffic to the project's YouTube channel from 0 to 400 per month in 5 months. Show less



KAURI Ltd.

• Russian Federation
• Automation Machinery Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Jun 2020 - May 2021

  Responsibilities: 1) Product Marketing Management of the company's products: Customer Development, CJM formation, selection of sales channels, creation of a media plan and unit economy, generation and testing of hypotheses, creation of training and selling materials. 2) SEO-optimization, PR, creation of content projects. 3) Formation of a general marketing strategy. 4) Using the following channels as part of product promotion and testing: - VK, FB and Telegram promotion; - targeting and contextual advertising; - copywriting, seo optimization and content marketing; - email marketing. 5) Marketing research and analytics: - analysis of the target audience, market, product and competitors; - internal analytics (GA, Yandex.Metrica, GTM). Results: 1) A content product has been created for the B2B audience "KAURIOT about IT" (1400 subscribers and incoming leads). 2) The company was rebranded: - increasing the number of links to the company in search results (PR campaign through publications in the media, SEO optimization of the site, content on third-party sites); - the focus on "IoT" has been maintained, but in order to introduce a contract development service, the website has been changed. Consequence: an increase in the number of views. 3) The number of stable visits to the site has been increased by 2 times through: - SEO optimization and PR; - working out UX and CJM in the modified version of the site (removing unnecessary steps, focusing on the USP of products and useful content). 4) A product line has been formed that takes into account the competitive advantages and needs of the target audience. 5) Marketing analytics systems have been implemented. 6) The number of leads and partners has been increased through the following channels: - SEO optimization, PR, native advertising; - targeted and contextual advertising; - content marketing in blogs; - affiliate/guerrilla marketing. Show less