Business Mentor

• Jan 2022 - Present

Owner EQlibrium - Guest Speaker, Business Coach, Executive Consultant, Thought Leader

• Dec 2020 - Present

On a mission to better balance IQ & EQ in our society, business world & education system. Ask me anything about Agile, Digital, Emotional Intelligence, Diversity, Ecosystems & Servant Leadership. Let's connect to see how we can join forces to make the world a better place! On a mission to better balance IQ & EQ in our society, business world & education system. Ask me anything about Agile, Digital, Emotional Intelligence, Diversity, Ecosystems & Servant Leadership. Let's connect to see how we can join forces to make the world a better place!

Director Growth & Digital Marketing - Agile scale-up Business Sponsor

• Jul 2020 - Dec 2021

Transforming the B2C go-to-market strategy & activities (acquisition, stimulation, retention & servicing) for all customer segments (families, gen Z, SE & price seekers), in order to attain the net adds targets, while delivering superior customer experience, and with an ambition to make a true shift to Digital. On top of my day-to-day role, I'm creating and implementing the Agile scale-up vision of our business unit, in collaboration with the transformation team and key company… Show more Transforming the B2C go-to-market strategy & activities (acquisition, stimulation, retention & servicing) for all customer segments (families, gen Z, SE & price seekers), in order to attain the net adds targets, while delivering superior customer experience, and with an ambition to make a true shift to Digital. On top of my day-to-day role, I'm creating and implementing the Agile scale-up vision of our business unit, in collaboration with the transformation team and key company stakeholders.

Director Digital & 121 customer journeys - Agile scale-up Business Sponsor

• Aug 2018 - Jul 2020

Heading the digital and 121 customer journeys department (80 FTE), which groups all commercial digital activities for the residential and SE market. This includes digital sales, digital marketing, crm, media (also traditional), digital journeys and e2e digital experience. The department also acts as digital speedboat and shows the future of Proximus in terms of agility, way of working and mindset.

Head of Marketing Design

• Mar 2017 - Aug 2018

Heading the B2C Marketing Design Team (20 FTE), that is responsible for creating & implementing customer-centric & transformational value propositions, for both the Proximus & the Scarlet brand. This includes determining the conceptual framework & strategy, building the logical design & implementing the 4Ps.

Head of B2C Acquisition - Marketing

• Nov 2014 - Mar 2017

Heading the B2C Marketing Acquisition Team (25 FTE) within the Marketing & Communication department. The team aims at attracting a maximum of new Proximus customers (fix, mobile, convergent & B2B2C) and Scarlet customers by focusing on the Go to Market of product launches, promotions, marketing communication actions, partnerships and proximity campaigns. Moreover, we contribute to the establishment & evolution of the Proximus brand positioning in order to attain our brand preference ambitions.

Board Member UBA

• Feb 2020 - Dec 2021

The Belgian Association of Advertisers, representing the majority of Belgian media investments. We inspire, connect, enable and represent brands. More info on www.ubabelgium.be The Belgian Association of Advertisers, representing the majority of Belgian media investments. We inspire, connect, enable and represent brands. More info on www.ubabelgium.be

Team Manager - Marketing Acquisition Proximus

• Jan 2014 - Nov 2014

Heading the B2C Marketing Acquisition Proximus team (8 FTE) within the Marketing & Communication department. The team aims at attracting a maximum of new Proximus mobile customers by focusing on the Go to Market of product launches, promotions, marketing communication actions, partnerships and proximity campaigns. We contribute to the establishment & evolution of the Proximus brand positioning in order to attain our brand preference ambitions.

Team Manager - Marketing Servicing

• Aug 2012 - Dec 2013

Heading the B2C Marketing Servicing team, within the Retention & Servicing department. The goal of the team is to build a long-term loyalty relation with our residential customers by offering them superior service, an excellent product experience & seamless lifetime communication.

Strategy Expert 'Simplicity'

• Apr 2011 - Aug 2012

Developing one of Belgacom's company-wide Strategic Programs' for 2011-2012, i.e. 'Simplicity'. Job consists of building the vision, coordinating the different Simplicity workpackages, managing the KPI dashboard, supporting the business case analysis, reporting status to (higher) management,...

Channel Marketing Manager

• Mar 2010 - Apr 2011

Supporting our B2C sales network through the execution of several strategic projects like Multi Channel Optimization (establish optimal way of working in terms of sales network in order to serve the customer as desired), Shopper Experience,...

Business Development Manager - PingPing

• Sep 2009 - Feb 2010

Third of three assignments as part of the Belgacom Management Traineeship. Main goal of the job is to put in place several Sales, Marketing & Support initiatives in order to place Belgacom's innovative mobile payment solution 'PingPing' on the market.

High Value Segment Manager

• Mar 2009 - Aug 2009

Second of three assignments as part of the Belgacom Young Potential Program. The main goal of this job is to help develop a marketing program that offers differentiated services to the residential High Value customers.

Project Manager Sales Operational Strategy

• Sep 2008 - Feb 2009

First of three assignments as part of the Belgacom Young Potential Program. The main goal of this job is to offer support to the different sales channels through the execution of several optimization-projects.