Experience

TSUM Moscow

• Russian Federation
• Retail
• 300 - 400 Employee

• Business Development Analyst

  • Jan 2021 - Present



Wildberries

• Russian Federation
• Retail Apparel and Fashion
• 100 - 200 Employee

• Category manager Premium section

  • Jun 2019 - Jan 2021

  Buying • Attracting new suppliers of the Premium segment; • Preparing the assortment matrix; • Responsible for placing seasonal orders of more than 50 Premium brands using ABC analysis; • Negotiating with supplies about commercial terms, marketing activities; • Working closely with Logistic team to ensure that shipments come in line with the plan in order keep the stock on an optimal level, support marketing calendar and maximize profitability; • Working closely with Web-designers, content managers, photo studio in order to provide good presentation of the collections. Analytics • Budgeting; • Analyzing sales results on weekly/monthly and seasonal basis; • Taking all possible actions to make sales and G-profit grow up; • Planning price actions on seasonal and weekly basis; • Planning product lifecycle and prepare sell-out strategy for each brand; • Achieving KPIs of assigned category (sales, G-profit, turnover and inventory target achievement) • Analyzing selling trends and react with reorders and consolidations, monitoring the progress of sales and profitability; • Influencing category assortments by analyzing product performance, customer feedback, consumer trend, competitive landscape and local market knowledge; • Studying and reporting on competitors pricing, product, and merchandising presentation strategies. • Delivering both qualitative and quantitative feedback on a monthly basis to the board of directors; • Manage markdown sessions. Show less



AIZEL

• Russian Federation
• Retail
• 1 - 100 Employee

• Regional Buyer

  • Jun 2017 - May 2019

  Buying • Participation in seasonal buying sessions in the HQ of the brands; • Maximizing sales and results by store through collaborating with the visual team to maximize exposure of best sellers and support brand initiatives; • Supporting and participating in in-store activities and events to increase customer loyalty; • Frequent communication of new product arrivals and business trends; • Working closely with Logistic team to ensure that distributions meet shipment goals, support marketing calendar and maximize profitability. Analytics • Managing SKU lifecycle from picking up till sale; • Analyzing selling trends and react with reorders and consolidations, monitoring the progress of sales and profitability; • Influencing category assortments by analyzing product performance, customer feedback, consumer trend, competitive landscape and local market knowledge; • Studying and reporting on competitors pricing, product, and merchandising presentation strategies. • Running weekly sales analysis, organize and distribute reports, and participate in sales meetings; • Delivering both qualitative and quantitative feedback on a monthly basis to HQ; • Initiating price changes; • Collaborating with brand manager to forecast sales. Marketing • Participating in developing Brand development strategy for upcoming year; • Budgeting and forecasting; • Identifying growth opportunities, across consumers, categories, customers and channels; • Developing and leading marketing activities within the annual campaigns. Running WEB-page AgentProvocateur.ru • Uploading new stock in the system; • Updating current stock; • Merchandising; • Developing promotional campaignes for e-clients in line with seasonality. Show less



Lamoda Group

• Russian Federation
• Technology, Information and Internet
• 700 & Above Employee

• Supplier Specialist

  • Aug 2014 - Jun 2017

  • Supporting purchasing session thought the season – from placing the new order till getting one; • Communication with local and foreign suppliers; • Reconciliation of the buyers’ orders with the order confirmations; • Placing orders and uploading them into the Axapta system; • Tracking the payments, checking the invoices; • Organization of the local shipments from supplier to lamoda’s warehouse. • Supporting purchasing session thought the season – from placing the new order till getting one; • Communication with local and foreign suppliers; • Reconciliation of the buyers’ orders with the order confirmations; • Placing orders and uploading them into the Axapta system; • Tracking the payments, checking the invoices; • Organization of the local shipments from supplier to lamoda’s warehouse.