Ilma Aulia Zaim

Lecturer at School of Business and Management ITB
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Contact Information
Location
UK
Languages
  • English Professional working proficiency
  • French Limited working proficiency
  • Indonesian Native or bilingual proficiency

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Simone Figura

Ilma is an open-minded and excellent Lecturer who taught me and lots of other students important lessons to find success within the Creative Branding World. Her skill that caught my attention during the lessons was the ability to motivate students while conducting engaging presentations, powerful speeches, and in-depth explanations. I can never thank her enough for what she has taught me in my graduation year at Middlesex University.

Melanie M.

Ilma was my professor for Creative Branding at Middlesex University and was an excellent professor. Although the module was online, she was always ready to answer questions and help students find success. She also set an example as an amazing leader and strived to make lessons engaging and interesting. I am grateful to have had her and can not recommend her enough.

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Experience

    • Indonesia
    • Higher Education
    • 1 - 100 Employee
    • Lecturer
      • Aug 2021 - Present

      Class coordinator and lecturer of the following courses: - Integrated Business Asia (International class) - Introduction to International Business (International class) - Brand Management - Integrated Business Experience - Introduction to Business - Servicescape Marketing - Hospitality and Tourism Marketing - Branding and Marketing Communication (MBA) Class coordinator and lecturer of the following courses: - Integrated Business Asia (International class) - Introduction to International Business (International class) - Brand Management - Integrated Business Experience - Introduction to Business - Servicescape Marketing - Hospitality and Tourism Marketing - Branding and Marketing Communication (MBA)

    • United Kingdom
    • Financial Services
    • 1 - 100 Employee
    • Co-Founder
      • Jul 2020 - Present

      http://iusetheta.com http://iusetheta.com

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Lecturer & Research Fellow
      • Sep 2020 - Sep 2021

      - Developed syllabus, taught and led the online lectures and seminars of a new course: Creative Branding in Tourism (3rd year students, level 6) - Wrote up papers for journal publications - Developed syllabus, taught and led the online lectures and seminars of a new course: Creative Branding in Tourism (3rd year students, level 6) - Wrote up papers for journal publications

    • Lecturer
      • Jan 2012 - Jun 2016

      Taught the following courses: - Business Communication - Marketing - Advertising - Emotional Branding - Shopper Behavior - Intro of Engineering & Design and conducted research project in marketing and business strategies, especially in branding and marketing communications. Taught the following courses: - Business Communication - Marketing - Advertising - Emotional Branding - Shopper Behavior - Intro of Engineering & Design and conducted research project in marketing and business strategies, especially in branding and marketing communications.

    • Japan
    • Motor Vehicle Manufacturing
    • 200 - 300 Employee
    • Designer R&D Southeast Asia
      • Aug 2005 - Jun 2011

      - Planned the product strategy - Assembled mock-up products for Southeast Asia market (representing Honda Jakarta & Bangkok) - Created the concept of product identity and brand management design - Conducted research in customer demand and design trend - Planned the marketing communication strategy - Planned the product strategy - Assembled mock-up products for Southeast Asia market (representing Honda Jakarta & Bangkok) - Created the concept of product identity and brand management design - Conducted research in customer demand and design trend - Planned the marketing communication strategy

    • Indonesia
    • Advertising Services
    • 1 - 100 Employee
    • Junior Art Director
      • Jun 2004 - Aug 2004

      - Created advertising campaigns for various brands from Unilever and public service advertising - Involved in the advertising processes such as pre- production, shootings, photo sessions and post production. - Created advertising campaigns for various brands from Unilever and public service advertising - Involved in the advertising processes such as pre- production, shootings, photo sessions and post production.

Education

  • Middlesex University
    Doctor of Philosophy (Ph.D.), Tourism (Marketing)
  • Institut Teknologi Bandung
    Master's degree, Marketing - focusing on tourism
  • Institut Teknologi Bandung
    Bachelor of Arts (BA)(Hons), Design and Visual Communications | Creative Advertising

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