Illiana Bodnár-Horváth

Marketing Communications Manager at TIMOTHY LOH LLP
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Contact Information
us****@****om
(386) 825-5501
Location
Hong Kong, Hong Kong SAR, HK
Languages
  • English Native or bilingual proficiency
  • Cantonese Professional working proficiency
  • French Limited working proficiency
  • Hungarian Elementary proficiency

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Experience

    • Hong Kong
    • Legal Services
    • 1 - 100 Employee
    • Marketing Communications Manager
      • May 2023 - Present

    • Hong Kong
    • Luxury Goods & Jewelry
    • Managing Director of Marketing
      • Jul 2022 - May 2023

      I started this brand from the ground up, the concept, logo design, wrote the online content, planned the social media messaging, crafted the press release, pitched to English and Chinese press to secure coverage, and did the interviews. I started this brand from the ground up, the concept, logo design, wrote the online content, planned the social media messaging, crafted the press release, pitched to English and Chinese press to secure coverage, and did the interviews.

    • Hong Kong
    • Artists and Writers
    • 1 - 100 Employee
    • Managing Director of Marketing & Works of Art
      • May 2022 - May 2023

      I look after the brand strategy, online lead generation, web content writing, social media content, SEO, reputation management, web development with Wix, EDMs and answering any customer service enquiries made through our online portals. I also look after the artwork selection in the gallery and manage any events with our team.

    • Head Of Digital Marketing
      • Nov 2020 - May 2022

    • Private Sales Specialist
      • Jun 2021 - Dec 2021

    • Hong Kong
    • Investment Advice
    • 1 - 100 Employee
    • Managing Director of Marketing
      • Nov 2020 - May 2023

      This brand has been around since 2019, but I spearheaded a re-brand with what I saw as a gap in the market with whisky cask investment companies being green and offsetting their carbon footprint. I write ads and do lead generation for this brand via Facebook and Google. I also research whisky trends, write online web content, built the Wix website, SEO, send EDMs, write social media content, sharing facts and news with our Clients and prospects. In addition to this, I managed the launch into the China market, working with a marketing agency, sharing ideas, as well as writing and correcting content. Every day, I monitor our online presence, answering any queries from clients and prospects through our social platforms. Show less

    • Hong Kong
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Client Services Manager
      • Nov 2019 - May 2020

    • Hong Kong
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Brand & PR Manager
      • Feb 2016 - Nov 2019

    • Marketing Manager
      • Apr 2015 - Feb 2016

      Responsible for providing marketing and design services to the following subsidiary companies of the Group: - IB Distribution Limited (alcohol and lobster distribution company) - Bisque Restaurants Limited (BISQUE | Lobster & Champagne) Marketing These services comprise of creative idea and concept generation, marketing strategy, planning, event organising, restaurant campaigns, promotions, managing the social media and English copywriting for press releases and company communications. Design Created the logos of all three companies (United City Group and BISQUE was designed from the ground up, while IBD was more of a brand evolution following their recent merger). Also responsible for producing brand guidelines documents, designing catalogues for print, new company business cards, letterheads, flyers, restaurant signage and branded items for alcohol companies. Media Built up relationships with both English and Chinese media by organising tastings and social activities, researched and prepared value calculation documents to monitor success of campaigns. Show less

    • Consultant, Marketing & Creative / Creative Services Executive / Marketing & Communications Manager
      • Jan 2013 - Mar 2015

      Consultant, Marketing & Creative • Providing event coordination services for corporate events, advising on marketing and branding strategies for select projects. • Responsible for the English copywriting of all marketing projects and preparation of design and graphic files for output utilising Adobe Illustrator, Photoshop and InDesign. Creative Services Executive • Responsible for the overall creative conception and execution of marketing and branding projects. • Corporate events – Identification of marketing objectives, recommendation of creative concepts / event theme, identifying and liaising with venues, providing copy and design for invitations, recommending paper stock for marketing materials, and executing cost effective event highlights. • Branding – Identification of positioning, competitor / industry research, logo design and output of corporate stationery (business cards, letterheads, envelopes, corporate identity manuals). • Preparing and presenting creative proposals to clients. Marketing and Communications Manager • Managed the implementation of corporate branding and marketing initiatives on behalf of company clients. • Liaising with third party providers, providing creative support and solutions with marketing projects. • Preparing written marketing material and visual communications (proposals and presentations). • Preparing company administration documents (cost estimates and invoices). Show less

  • Aardvark Asia
    • 11/F St. George's Building, 2 Ice House Street, Central, Hong Kong
    • Director of Marketing and Sales
      • Apr 2012 - Jan 2013

      Formed a sole proprietorship to market and publish books in Hong Kong and China. Responsible for registering and setting up the company, writing copy for press materials and published book synopses, leading the branding and website direction, designing the company logo and business cards. Negotiated deals with bookshops, drafted marketing proposals, managed sales, book launch events and set up direct mailing campaigns. Formed a sole proprietorship to market and publish books in Hong Kong and China. Responsible for registering and setting up the company, writing copy for press materials and published book synopses, leading the branding and website direction, designing the company logo and business cards. Negotiated deals with bookshops, drafted marketing proposals, managed sales, book launch events and set up direct mailing campaigns.

  • A R Evans Capital Limited
    • 1101, 11/F, St. George's Building, 2 Ice House Street, Central, Hong Kong.
    • Associate Director
      • Apr 2012 - Jan 2013

      Responsible for managing two exclusivity agreements, CEPA import licence approvals and planning marketing initiatives for the wholesale distribution in Hong Kong and Greater China of luxury Italian footwear brand Gaetano Perrone and Australian-certified organic Inglewood Farms chickens (part of R. M. Williams Agricultural Holdings Limited). Responsible for managing two exclusivity agreements, CEPA import licence approvals and planning marketing initiatives for the wholesale distribution in Hong Kong and Greater China of luxury Italian footwear brand Gaetano Perrone and Australian-certified organic Inglewood Farms chickens (part of R. M. Williams Agricultural Holdings Limited).

Education

  • London Business School
    Executive Education, Digital Marketing: SEM, SEO and Social Media
    2020 - 2020
  • University of Leicester
    Master of Science (MSc), Marketing
    2010 - 2011
  • University of Leicester
    Bachelor of Arts (BA), History of Art
    2007 - 2010

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