Experience

Bonbonetti Kereskedelmi és Szolgáltató Kft.

• Hungary
• Food and Beverage Services
• 1 - 100 Employee

• • Nov 2017 - Present

  Responsible for the business development, value, volume and profit maximizing through defining opportunity and growth areas, market analysis, people management and engagement. Key Achievements:  Increased turnover +64%; Optimized Operational Expenses by 15%; Improved operational CF; Increased Market Shares in all main Product groups;  Successful new product development and launches ( more than 50 SKU’s);Key Responsibilities: Business Development:  Developing and implementation of the Company Strategy; Setting and reaching Company goals and objectives. Budgeting and Controlling:  P&L management;  Defining investment principles and budget allocation to insure growth and profit maximize;People Management:  Managing subordinates (50+ Employees)Administrative: Maintaining and continuous improvement of all procedures, WoW and links between the departments to ensure effectiveness and full engagement of all Team members in common goals achievement. Show less

• • Apr 2016 - Nov 2017



Diageo

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• • Sep 2014 - Apr 2016

  Responsible for Diageo portfolio Strategy Development and implementation within the Market and in accordance with profitability, sales value/volume and market share growth KPI's.Key Achievements on Kazakhstan market:  Double digit growth in volume and value vs Previous Periods  Established Sales Structure  ROI and M&E implemented Key Responsibilities: Strategy and planning:  Key growth areas identifying based on a market analysis.  Developing and implementation of channel sales strategy based on the overall business objectives, Company strategyDistributor’s Strategic Management:  Alignment and execution of annual Strategy Plan Budgeting and Controlling:  P&L Management Development of investments principles and investment model and further identify investments level for each type of customer and activation (ROI, M&E) People Management:  Management and development of the team performance (Kazakhstan: 2 – National Sales Managers, 4 – KAM, 4 – SV, 19 – Sales Managers) Negotiations and Management of the Customers:  Cultivate and maintain appropriate customer contacts. Establish a partnership culture with key customer that fully optimize performance opportunities  Understand customer’s strategy and leverage this to gain total alignment and explore mutual opportunities Reporting  Market Research Analysis: IWSR, Nielsen  Competitors analysis Show less

• • Sep 2012 - Sep 2014

  Responsible for Diageo portfolio Strategy Development and implementation within the Market and in accordance with profitability, sales value/volume and market share growth KPI's.Key Achievements on Ukrainian Market:  Double digit growth in volume and value vs Previous Periods  ROI and M&E implemented Established Sales Structure Key Responsibilities: Strategy and planning:  Key growth areas identifying based on a market analysis.  Developing and implementation of channel sales strategy based on the overall business objectives, Company strategyDistributor’s Strategic Management:  Alignment and execution of annual Strategy Plan Budgeting and Controlling:  P&L Management Development of investments principles and investment model and further identify investments level for each type of customer and activation (ROI, M&E) People Management:  Management and development of the team performance (Ukraine: 1 – National ONM, 5 – Regional SM, 25 – Area SM, 50-80 – Sales force) Negotiations and Management of the Customers:  Cultivate and maintain appropriate customer contacts. Establish a partnership culture with key customer that fully optimize performance opportunities  Understand customer’s strategy and leverage this to gain total alignment and explore mutual opportunities Reporting  Market Research Analysis: IWSR, Nielsen  Competitors analysis Show less



Bayadera Import

• Kiev Region, Ukraine

• National Sales Manager

  • Feb 2007 - Sep 2012

  Bayadera Logistic Elit - main distributor of alcoholic beverages in Ukraine. Main trade marks in portfolio: Diageo, Moet-Hennessy, Remy-Cointreau, Mast-Jagermeister, Vasco International, Volare, etc. Responsible for Import portfolio brands (Diageo, Remy-Cointreau, Jagermeister, Xenta, Volare, Russian Standard, Cinzano, Riga, etc.) Strategy implementation (Ukraine Market) with sales value/volume, profitability and market share growth KPI’s Key Achievements  Double digit growth in volume and value year-to-year  Effective development and launch of all commercial activations  Effective budget spending and allocating  New sales force structure development and implementation Key Responsibilities: Analysis and reporting:  Analysis of market researches: IWSR, Nielsen and adaptation of existing activities and strategic according to the results.  Analysis of ACB and Universe and coverage data to find out opportunities and challengers for the sales force in accordance with strategy and KPI’s 3. Sales Force Management:  Management and development of the team performance (12 –Territorial Managers, 12 – Sales Directors, more than 100 – Sales Reps)  Sales Force structure improvement in accordance with market situation and targets – Coaching Negotiations:  Cultivate and maintain appropriate customer contacts.  Managing and negotiations with all Key Accounts  Responsible for providing ongoing support to all Key Accounts, ensuring they receive high quality customer service.  Understand customer’s strategy and leverage this to gain total alignment and explore mutual opportunities Stock Management:  Insure that stock of the brands in the regions warehouses in accordance with sales demand Commercial activation plan development and implementation in accordance with Company goals and strategy Budgeting and Controlling:  Full budget planning and management via M&E reports Show less



Soyuz Viktan

• Kirovograd, Ukraine

• Head of sales department

  • May 2006 - Sep 2007

  Soyuz Viktan, Kirovograd Branch, Producer and owner of TM Soyuz Viktan, Medoff, Koktebel, Longer Responsible for SV portfolio brands distribution and promotion (Kirovograd Region) with sales value/ volume, profitability and market share growth KPI’s Key Achievements:  Double digit growth in volume and value  Monitoring of Kirovograd Region  Effective launch of all commercial activations  Effective budget spending and allocating.  New sales force structure development and implementation mutual opportunities  Budgeting and Controlling: Full budget planning and management Development of investments principles and investment model and further identify investments level for each type of customer Show less



Berezhnoi IP

• Kirovograd, Ukraine

• SV

  • Sep 2003 - May 2006

  Berezhnoi IP, Kirovograd Branch. Distributor of TM: Veres, Massandra, Livadia, Zolotoi Kolos etc. Responsible for Spirits and Food portfolio brands distribution and promotion (Kirovograd Region) with sales value/volume targets Key Achievements:  Triple digit growth in volume and value  Win in Volume/Value vs 2nd distributor  Effective launch of all commercial activations  Effective budget spending and allocating.  Sales force structure development Berezhnoi IP, Kirovograd Branch. Distributor of TM: Veres, Massandra, Livadia, Zolotoi Kolos etc. Responsible for Spirits and Food portfolio brands distribution and promotion (Kirovograd Region) with sales value/volume targets Key Achievements:  Triple digit growth in volume and value  Win in Volume/Value vs 2nd distributor  Effective launch of all commercial activations  Effective budget spending and allocating.  Sales force structure development



Scarlett Kirovograd

• Kirovograd, Ukraine

• Sales Manager

  • Aug 2002 - Sep 2003

  Scarlett Kirovograd, Distributor of TM: Flint, Kozatskaya Rozvaga, Mars etc. Responsible for TM Flint, Kozatska Rozvaga, Morskie brands distribution and promotion (Kirovograd Region) with sales value/volume targets Scarlett Kirovograd, Distributor of TM: Flint, Kozatskaya Rozvaga, Mars etc. Responsible for TM Flint, Kozatska Rozvaga, Morskie brands distribution and promotion (Kirovograd Region) with sales value/volume targets