Illia Ruban
Chief Marketing Officer at STEMAX- Claim this Profile
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Русский -
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English -
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Украинский -
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Bio
Credentials
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Company DNA & Strategic Idea
Kyiv Mohyla Business SchoolJun, 2018- Sep, 2024 -
First Certificate in English
University of Cambridge, Local Examinations Sydicate
Experience
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STEMAX
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Belgium
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1 - 100 Employee
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Chief Marketing Officer
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Jan 2017 - Present
• Start-up and development of the marketing department – 7 people. • Target-setting, and monitoring, result analysis. • Company's DNA creation - vision, mission, values, positioning and differentiating, customer chain, value proposition, products & services definition. • Initiating and conducting company-rebranding process. • Marketing strategy creation and implementation. • Driving the company on a new target market. • National marketing budget creation, implementation and control. • New world-class American and German brands attraction into the brand-portfolio and further development. • Marketing mix development - assortment, prices, promotion, distribution, sales policy - and national sales start-up. • Creation and implementation of standards and tools for the sales teams. • Creation and implementation of communication campaign: roadshows, exhibitions, business associations, etc. • Corporate web-site creation and launch. Show less
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Head of Marketing. Printing industry, B2B market.
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Oct 2015 - Mar 2016
• Start-up and development of the marketing department. • Marketing analysis, positioning and strategy development. • Development and management of the marketing budget. • Creation of the sales channel strategy. • Creation of the sales personal motivation system. • Creation and implementation of the sales tools: commercial offers, company presentations, catalogues & leaflets, web-site. • Market communication activities: creation and publication of PR and advertisement materials, organisation of tradeshows & exhibitions. Show less
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Wuerth Ukraine
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Ukraine
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Wholesale
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1 - 100 Employee
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Marketing manager
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Jan 2012 - Oct 2015
• Marketing strategy development and implementation. • Customer management: customer database creation and management. • Product portfolio management. Negotiations with suppliers.• Price management.• Organisation and implementation of market campaigns, BTL and promotional activities.• Internal marketing: business leadership training for the area managers, motivation system and encouraging events for sales personnel, collaborative customer visits with the sales team.• Leading internal sales training program for sales representatives.• Leading training course for area managers. Show less
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Divisional manager
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Feb 2010 - Jan 2012
• Relationship development and sales to the key account customers.• Searching, selecting, hiring, and coaching of sales personnel. Teambuilding.• Control and development of the sales team.
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Product manager
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Jan 2006 - Feb 2010
• Product range and price management.• Organisation and implementation of BTL and promotional activities.• Monthly product trainings for sales personnel.• Production of sales support materials: web-site, sales catalogues, customer folder, promotional leaflets, market-oriented brochures, banners, business cards etc in accordance with the brand book.
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Honeywell
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Software Development
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1 - 100 Employee
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Sales Representative
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Feb 2004 - Dec 2006
• Creation, development and management of the sales partner network. • Products and service selling through the partner network.• Sales and technical support of the existing customers.
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Sales support engineer
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Jan 2002 - Jan 2004
• Communication with customers in order to define their needs & requirements.• Preparation of commercial offers including technical system specifications.• Technical support of the sales team.
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Field engineer
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Aug 2001 - Dec 2002
Assemblance, maintenance & start-up of automatic control systems on key account customer’s sites.
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Education
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2003 - 2004
Mižregional'na Akademija Upravlinnja Personalom
Marketing Specialist, International Marketing and Advertising -
1995 - 2001
National Technical University of Ukraine 'Kyiv Polytechnic Institute'
Master's degree, Mechanical Engineering
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