Manager - Performance Marketing

• Apr 2023 - Present

Assistant Manager - Performance Marketing (Paid Media)

• Dec 2021 - Present

Performance Marketing Executive (Paid Media)

• Aug 2021 - Present

Performace Marketing Executive (Paid Media)

• Nov 2020 - Jul 2021

• My role involves Execution, Optimization and reporting the performance of all paid media App campaigns. • Regularly monitor & optimize Google UAC Campaigns Search, Display Ads, YouTube on the other hand managing Facebook, Instagram, campaigns on a regular basis to measure and maximize the effectiveness of all media campaigns. • Developing, executing & monitoring PPC, CPI, CPC strategies to achieve the campaign objectives. • Work closely with other teams like client servicing, tech and creative to achieve client's objectives. • Experience in using tools like Google Analytics, Google Ads Editor, GTM and Appsflyer. Show less

Associate - Performance Marketing (Paid Media)

• Jan 2020 - Nov 2020

• My role involves Execution, Optimization and reporting the performance of all paid media campaigns. • Managing the paid media activities of key clients like Hiranandani Communities, Hafele, Awfis Workspaces, ZeroB Water solutions, RR Kabel & Brand Factory. • Regularly monitor & optimize Google Search, Display Ads, YouTube, Facebook, Instagram and LinkedIn campaigns on a regular basis to measure and maximize the effectiveness of all media campaigns. • Developing, executing & monitoring PPC strategies for clients to achieve the campaign objectives. • Maintaining Daily, Weekly & Monthly detailed reports with insights to measure campaign performance against the KPI's. • Experience in using tools like Google Analytics, Google Ads Editor and Google Tag Manager. Show less

Media Planning and Buying (Paid Media)

• Dec 2018 - Dec 2019

• Facebook and Instagram Advertising. • Google Ads Search, Display and Video Networks, PPC. • Worked for Real Estate, Expo Exhibition and Health and Care industries. • Campaign Management & Lead Generation for Real Estate, Expo Exhibition, Hair Transplant and Skin Health Care. • Conducting analysis of data for campaign execution using digital media marketing strategies to get right target audience for appropriate sector. • Maintaining the reports on monthly, quarterly and yearly basis. • New Keywords Developing & Testing. • Manage the scheduling and posting of the content of social media pages. > Managing campaign activities Execution, Optimization, Bidding. Show less

Sr. Quality Analyst

• Nov 2017 - Dec 2018

• Main job function is to ensure that the verification reports send to the Client are 100% error free and match up to high standard set by the company. • Checking and monitoring the work done by the process team and Cascading the same relevant process lead to ensure better process adherence. • Providing training to the new team member with the prevalent quality standard of the company. • Checking the report done by the new joiners, rectifying the error and providing feedback. • Clearing On-hold by E-mails and calling with the other team member. Show less

Sr. Operation Executive

• Dec 2013 - Oct 2017

• Making Background verification report. • Taking follow-up with the every region. • Tracking the tracker for insufficiency. • Handling the client calls and resolving the issues. • Publishing the report count for each person. • Preparing every month billing tracker. • Handing the BGV quality and other process quality. • Updating daily basis client requirement tracker. • Making Background verification report. • Taking follow-up with the every region. • Tracking the tracker for insufficiency. • Handling the client calls and resolving the issues. • Publishing the report count for each person. • Preparing every month billing tracker. • Handing the BGV quality and other process quality. • Updating daily basis client requirement tracker.