Ilina Serafimova
Centre Communications Manager at Centre for Epidemiology Versus Arthritis- Claim this Profile
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English Native or bilingual proficiency
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German Limited working proficiency
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Russian Elementary proficiency
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Bulgarian Native or bilingual proficiency
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Danish Professional working proficiency
Topline Score
Bio
Bozhidara Petrova
It was fantastic to work with Ilina. She has exceptional expertise in Social Networks, Digital Marketing, Public Relations and Statistics. Few people have the opportunity to work with someone so professional. I acquired Ilina's help on a quantitative research paper with more than 500 respondents. She, effortlessly, gathered, input and managed the SPSS information.
Lauren Heckler
Ilina is an extremely talented marketer with a bright future ahead of her. She is highly organized, analytical and a quick learner. She was a key factor in our company’s successful move to digital marketing. She handled the website, social media, and SEO/SEM tasks with ease. She also served as our events manager, and our presence at each trade show was expertly planned. Ilina often took initiative to help in areas outside her job duties, most notably by drafting several fairly technical blog entries for busy staff members. It was a pleasure working with Ilina. She would be a great asset for any company.
Bozhidara Petrova
It was fantastic to work with Ilina. She has exceptional expertise in Social Networks, Digital Marketing, Public Relations and Statistics. Few people have the opportunity to work with someone so professional. I acquired Ilina's help on a quantitative research paper with more than 500 respondents. She, effortlessly, gathered, input and managed the SPSS information.
Lauren Heckler
Ilina is an extremely talented marketer with a bright future ahead of her. She is highly organized, analytical and a quick learner. She was a key factor in our company’s successful move to digital marketing. She handled the website, social media, and SEO/SEM tasks with ease. She also served as our events manager, and our presence at each trade show was expertly planned. Ilina often took initiative to help in areas outside her job duties, most notably by drafting several fairly technical blog entries for busy staff members. It was a pleasure working with Ilina. She would be a great asset for any company.
Bozhidara Petrova
It was fantastic to work with Ilina. She has exceptional expertise in Social Networks, Digital Marketing, Public Relations and Statistics. Few people have the opportunity to work with someone so professional. I acquired Ilina's help on a quantitative research paper with more than 500 respondents. She, effortlessly, gathered, input and managed the SPSS information.
Lauren Heckler
Ilina is an extremely talented marketer with a bright future ahead of her. She is highly organized, analytical and a quick learner. She was a key factor in our company’s successful move to digital marketing. She handled the website, social media, and SEO/SEM tasks with ease. She also served as our events manager, and our presence at each trade show was expertly planned. Ilina often took initiative to help in areas outside her job duties, most notably by drafting several fairly technical blog entries for busy staff members. It was a pleasure working with Ilina. She would be a great asset for any company.
Bozhidara Petrova
It was fantastic to work with Ilina. She has exceptional expertise in Social Networks, Digital Marketing, Public Relations and Statistics. Few people have the opportunity to work with someone so professional. I acquired Ilina's help on a quantitative research paper with more than 500 respondents. She, effortlessly, gathered, input and managed the SPSS information.
Lauren Heckler
Ilina is an extremely talented marketer with a bright future ahead of her. She is highly organized, analytical and a quick learner. She was a key factor in our company’s successful move to digital marketing. She handled the website, social media, and SEO/SEM tasks with ease. She also served as our events manager, and our presence at each trade show was expertly planned. Ilina often took initiative to help in areas outside her job duties, most notably by drafting several fairly technical blog entries for busy staff members. It was a pleasure working with Ilina. She would be a great asset for any company.
Credentials
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SEO Optimering
DM (Dansk Magisterforening)Feb, 2019- Nov, 2024 -
UXPin for UX Design
Lynda.comFeb, 2018- Nov, 2024 -
PRINCE2™ Practitioner Certificate in Agile Project Management
PEOPLECERTJun, 2017- Nov, 2024 -
PRINCE2 Foundation
PeopleCertMar, 2017- Nov, 2024 -
Google AdWords Certification
GoogleOct, 2016- Nov, 2024 -
Succes Online (online marketing qualification)
GoogleSep, 2016- Nov, 2024 -
Understanding Europe: Why It Matters and What It Can Offer You
CourseraJul, 2014- Nov, 2024 -
Understanding Media by Understanding Google
CourseraJul, 2014- Nov, 2024 -
Analyzing Global Trends for Business and Society
CourseraJun, 2014- Nov, 2024 -
Pay Per Click Conference
Social MeMar, 2014- Nov, 2024 -
HubSpot Content Marketing
HubSpot AcademyJan, 2018- Nov, 2024 -
HubSpot Email Marketing
HubSpot AcademyJan, 2018- Nov, 2024 -
HubSpot Inbound Marketing
HubSpot AcademyAug, 2017- Nov, 2024 -
Google Analytics Certification
GoogleJan, 2017- Nov, 2024 -
TOEFL
Educational Testing Service (ETS)May, 2014- Nov, 2024
Experience
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Centre for Epidemiology Versus Arthritis
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United Kingdom
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Research Services
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1 - 100 Employee
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Centre Communications Manager
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Mar 2020 - Present
• Devise and deliver the key outputs from the Centre’s Communications Strategy• Communicate Centre’s researcher projects and share their impact.• Manage of social media accounts and content• Schedule and post blog and video content• Promote patient and public involvement opportunities within the Centre’s research portfolio • Devise and deliver the key outputs from the Centre’s Communications Strategy• Communicate Centre’s researcher projects and share their impact.• Manage of social media accounts and content• Schedule and post blog and video content• Promote patient and public involvement opportunities within the Centre’s research portfolio
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Arla Foods
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Food and Beverage Manufacturing
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700 & Above Employee
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Digital QEHS Coordinator
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Oct 2019 - Dec 2019
• Coordinating of the transition to the internal digital system• Building web pages and sites• Creating and publishing news, videos and other informational materials• Analyzing User Experiencing (UX) • Coordinating of the transition to the internal digital system• Building web pages and sites• Creating and publishing news, videos and other informational materials• Analyzing User Experiencing (UX)
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European Commission
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Belgium
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Government Administration
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700 & Above Employee
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Corporate Communications Assistant (Digital Single Market/Health and Food Safety)
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Mar 2019 - Jul 2019
• Communications, PR, and web editing in a multilingual corporate environment• Drafting various press materials, including press releases and printed materials• Media monitoring• Organizing press events and interviews • Communications, PR, and web editing in a multilingual corporate environment• Drafting various press materials, including press releases and printed materials• Media monitoring• Organizing press events and interviews
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Social Media Manager
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Jul 2018 - Feb 2019
• Campaign management on SoMe accounts (Facebook, Instagram);• Development of a marketing strategy, planning, execution, and optimization of pay-per-click campaigns though Facebook Ads Manager;• Storytelling though creating engaging content and visuals (posts, events, branded materials);• Managing a project focused on cultural awareness from start to finish. • Campaign management on SoMe accounts (Facebook, Instagram);• Development of a marketing strategy, planning, execution, and optimization of pay-per-click campaigns though Facebook Ads Manager;• Storytelling though creating engaging content and visuals (posts, events, branded materials);• Managing a project focused on cultural awareness from start to finish.
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DitaExchange
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United States
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Software Development
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1 - 100 Employee
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Marketing Assistant
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Aug 2017 - Jul 2018
• Developing marketing and PR strategy for a Software as a Service (SaaS) company - identifying marketing and campaign KPIs, creating and implementing marketing plans, managing digital marketing campaigns and other marketing activities;• Responsible for social media (SoMe) presence by producing and publishing relevant information;• Search Engine Optimization (SEO), Search Engine Marketing (SEM), Paid Search Campaigns, Marketing Automation;• Updating and maintaining data in CRM system;• Content development: drafting blog posts (blogging), SoMe posts, email marketing; • Actively using programs and platforms like SharePoint, Hubspot, WordPress, Semrush, Google Analytics, Google AdWords, UxPin, RivalIQ, Trello, Slido.
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Tivoli Friheden
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Denmark
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Entertainment Providers
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1 - 100 Employee
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Market Research Analyst
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Mar 2017 - May 2017
• Managing all aspects of the marketing research project, (project planning and coordination): identifying objectives, creating questionnaire, analysing and reporting the results; • Gathering data on consumers, competitors, and market conditions. • Managing all aspects of the marketing research project, (project planning and coordination): identifying objectives, creating questionnaire, analysing and reporting the results; • Gathering data on consumers, competitors, and market conditions.
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Media Planning and Buying
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Feb 2012 - Sep 2014
• Integrating competitive and target audience analysis into media strategies for national and international campaigns;• Creating and maintaining media flowcharts, schedules and detailed media plans;• Budgeting campaigns and identifying cost-saving opportunities;• Assisting in evaluating media proposals and negotiating media placements;• Preparing post-buy evaluation reports;• Improving my organization skills by handling diverse ad hoc administrative tasks. • Integrating competitive and target audience analysis into media strategies for national and international campaigns;• Creating and maintaining media flowcharts, schedules and detailed media plans;• Budgeting campaigns and identifying cost-saving opportunities;• Assisting in evaluating media proposals and negotiating media placements;• Preparing post-buy evaluation reports;• Improving my organization skills by handling diverse ad hoc administrative tasks.
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Overgas
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Bulgaria
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Utilities
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100 - 200 Employee
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Human Resources Intern
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Oct 2011 - Jan 2012
• Managing the recruitment process and supporting the implementation of the various stages of selection, including - preparation and placing the job openings, scheduling interviews and communicating to candidates as needed;• Updating the recruitment system and processing of the received applications;• Supporting and actively participating in the organization of trainings for the employees. • Managing the recruitment process and supporting the implementation of the various stages of selection, including - preparation and placing the job openings, scheduling interviews and communicating to candidates as needed;• Updating the recruitment system and processing of the received applications;• Supporting and actively participating in the organization of trainings for the employees.
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Education
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2014 - 2016
Aarhus Universitet
Master's degree, European Studies -
2009 - 2013
Sofia University St. Kliment Ohridski
Bachelor's degree, Sociology -
2006 - 2008
National Management School
Specialist in Company Management -
2004 - 2009
Sofia High School of Mathematics
Community
