Ilias Mitsou
Head of Growth at Made.Simplr- Claim this Profile
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English Full professional proficiency
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Greek Native or bilingual proficiency
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Spanish Professional working proficiency
Topline Score
Bio
Credentials
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The Ultimate MySQL Bootcamp: Go from SQL Beginner to Expert
UdemyMar, 2020- Nov, 2024 -
Google My Business Basics
GoogleFeb, 2020- Nov, 2024 -
Google Ads Search Certification
GoogleFeb, 2020- Nov, 2024 -
Google Analytics Individual Qualification
GoogleFeb, 2020- Nov, 2024
Experience
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made.simplr
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United Kingdom
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IT Services and IT Consulting
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1 - 100 Employee
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Head of Growth
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Feb 2021 - Present
• Own the company's Marketing & Communication strategy from its design to implementation • Plan & execute marketing strategies against KPI’s across key channels including Email, SEM & Media Buying • Consistently evaluate, apply A/B testing & refine acquisition channels to generate leads & increase brand awareness • Develop & coordinate the SEO & Inbound Strategy, including redesigning the company’s website • Train & manage a team of 4 (in house & external) & introduced new scalable processes that led to report automation made.simplr is a B2B SaaS Startup in the UK that helps accountants, financial directors and R&D experts to automate and digitise their R&D claims.
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GrowthMentor
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United States
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Professional Training and Coaching
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1 - 100 Employee
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Mentor
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Oct 2022 - Present
Providing 1:1 mentoring through the GrowthMentor platform to entrepreneurs, founders and marketeers. GrowthMentor is an invite-only curated platform of startup and growth marketing mentors with proven expertise in growth marketing. Check my profile and reviews --> https://app.growthmentor.com/mentors/ilias-mitsou Talk to me about: - Paid search & paid social ads - Customer Acquisition & Retention - Email Marketing Automations & Drip Campaigns - Forecasting & Reporting
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XM
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Cyprus
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Financial Services
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700 & Above Employee
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Performance Marketing Specialist
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May 2020 - Feb 2021
• Set up, test & optimize paid social media campaigns of +1Μ monthly Ad spend in +30 countries • Project leader in integrating app advertising in the company’s strategy through Firebase & GA4 to increase daily users • Implement ongoing A/B testing, increase retention & decrease CPA by 5% in conversions campaigns • Build daily, monthly & ad hoc reports to monitor user acquisition through Excel, GA & Google Data Studio XM is an award-winning forex and CFD broker that serves clients from 196 countries on 5 continents.
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Workable
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United States
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Software Development
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200 - 300 Employee
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Paid Social Media Campaign Manager
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Nov 2018 - May 2020
• Project leader, responsible for implementing company’s lead generation campaigns on Social Media (+150 customers) • Data Analysis, (utilizing SQL & Spreadsheets) & campaigns’ performance monitoring (direct report to CTO) • Planned & optimized Google Ads campaigns (search & display), working closely with the Digital Marketing Manager • Tested specific product features & implemented all necessary actions in collaboration with BI & engineering teams Workable is a venture-backed startup making cloud-based recruitment software for fast-growing companies around the world
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Holland Financial Network
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Netherlands
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Financial Services
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1 - 100 Employee
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Digital Marketing Analyst
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Mar 2018 - Nov 2018
• Performed cross-channel analysis to monitor progress against KPIs & present business insights to the CEO • Weekly & monthly performance reports to ensure they are within established key performance metrics & budget • Increased 10% organic traffic by developing on-site body content & meta descriptions in support of SEO strategies HFN is a platform for independent Register Accountants who want to have access to assignments, clients, training and support. Members are self-employed professionals who value the development of skills and knowledge and want to contribute to an active social and professional network.
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Djeepo
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Netherlands
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Technology, Information and Internet
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Digital Marketing & Analytics Intern
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Sep 2017 - Feb 2018
• Designed & implemented digital marketing strategies that led to a +20% increase in customer base • Boosted the company's performance by +25% after researching & analyzing marketing data and visitor’s behavior on conversion & retention • Evaluate new technologies to optimize marketing team performance (email marketing campaigns & drip campaigns) Djeepo is an online platform where people share storage space, acting as the sharing economy-alternative to traditional self-storage and luggage storage.
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Business Analyst for Gas Station & General Merchandise Company
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Sep 2014 - Jul 2016
• Decreased inventory cost by 20% & increased work efficiency with gathering & exploiting business data • Managed daily operations, established & maintained vendor relationships, ordering merchandise & inventory control • Acquired new leads & customers through paid campaigns • Decreased inventory cost by 20% & increased work efficiency with gathering & exploiting business data • Managed daily operations, established & maintained vendor relationships, ordering merchandise & inventory control • Acquired new leads & customers through paid campaigns
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Marketing and Event Coordinator (Part-time)
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Nov 2014 - May 2016
• Administrated all business marketing activities, Social media & online advertising campaigns • Coordinated club’s events, developed & maintained positive relationships with all sponsors & customers • Lead monthly meetings with coaching team & general staff to review club's progress and ongoing activities. • Administrated all business marketing activities, Social media & online advertising campaigns • Coordinated club’s events, developed & maintained positive relationships with all sponsors & customers • Lead monthly meetings with coaching team & general staff to review club's progress and ongoing activities.
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3 Different teams
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Greece
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Basketball Player
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Aug 2000 - May 2016
Key role as teams' captain and main playmaker since 16 years old Key role as teams' captain and main playmaker since 16 years old
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Education
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2016 - 2017
Erasmus School of Economics
Master of Science (M.Sc.), Economics, Specialization in Entrepreneurship and Strategy -
2012 - 2013
Universidad de Granada
Bachelor's degree, Economics -
2008 - 2013
Panteion Panepestimion Ikonomikon kai Politicon Epistimon
Bachelor's degree, Economic & Regional Development
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