Experience

Fulqrum Publishing Ltd.

• Czechia
• Computer Games
• 1 - 100 Employee

• PR & Brand/Marketing Manager

  • Jun 2022 - Present

  - Managing Fulqrum Publishing brand and all games. Implementing the company’s global marketing strategy on the worldwide and local levels. - Leading the detailed planning and implementation process for marketing campaigns in line with objectives; building brand awareness & maximizing reach; - Planning ATL, BTL, PR & CRM activities & budget; - Managing assets (Online, Trade, PR, Video); - Supervising digital marketing campaigns (Social Media, Video, Display, Programmatic DBM, Search); - Analyzing competitors’ marketing and communicating regularly on KPIs for current marketing plans; - Managing Fulqrum Publishing's social media (Facebook, Twitter, VK, etc,); - Managing events; - Working with international and multicultural teams and business partners (publishers, media, external agencies). Show less



1C Entertainment

• Czechia
• Computer Games
• 1 - 100 Employee

• PR & Brand/Marketing Manager

  • Oct 2021 - Jun 2022

  1C Entertainment has been acquired by Tencent in Nov 2021. The acquisition led to rebranding, which took place in June 2022. 1C Publishing was rebranded Fulqrum Publishing.- Managing 1C Entertainment brand and all games. Implementing the company’s global marketing strategy on the worldwide and local levels. - Leading the detailed planning and implementation process for marketing campaigns in line with objectives; building brand awareness & maximizing reach;- Planning ATL, BTL, PR & CRM activities & budget;- Managing assets (Online, Trade, PR, Video);- Supervising digital marketing campaigns (Social Media, Video, Display, Programmatic DBM, Search);- Analyzing competitors’ marketing and communicating regularly on KPIs for current marketing plans;- Managing 1C Entertainment social media (Facebook, Twitter, VK, etc,);- Managing events;- Working with international and multicultural teams and business partners (publishers, media, external agencies). Show less

• PR & Brand Manager

  • Oct 2020 - Sep 2021

  - Managing King's Bounty brand and King's Bounty II game. Implementing company says global marketing strategy on the worldwide and local level. Working closely with co-publisher Koch Media;- Leading the detailed planning and implementation process for marketing campaigns in line with objectives; building brand awareness & maximizing reach;- Planning ATL, BTL, PR & CRM activities & budget;- Managing assets (Online, Trade, PR, Video);- Supervising digital marketing campaigns (Social Media, Video, Display, Programmatic DBM, Search);- Ancompetitors'etitors’ marketing and communicating regularly on KPIs for current marketing plans;- Managing King's Bounty social media (Facebook, Twitter, VK, etc.);- Managing events;- Working with international and multicultural teams and business partners (publishers, media, external agencies).Projects:• King's Bounty II | 360° Global Marketing Campaign Show less



Game Insight

• Lithuania
• Computer Games
• 100 - 200 Employee

• Community/Influencer Manager

  • Jan 2020 - Oct 2020

  ‒ Negotiating directly with creators, influencers, etc. Working with partners on promotions of products, partnerships, sales, etc. ‒ Managing a team of 10+ passionate community moderators around the globe. ‒ Communicating directly with the community and devs - giving attention to and bringing requests and feedback. ‒ Brainstorming in developing community goals, programs, strategies, and tactics. ‒ Creating and maintaining unique community initiatives that help turn fans into evangelists. ‒ Identifying opportunities to deliver compelling UGC and influencer campaigns on owned social media channels. Projects: • Gods of Boom (Guns of Boom) | Worked on global strategy and positioning Show less



PRP - A Weber Shandwick Affiliate Company

• Russian Federation
• Public Relations and Communications Services
• 100 - 200 Employee

• PR Manager Xbox Russia

  • Oct 2018 - Dec 2019

  ‒ Worked on brand awareness for the Xbox via enhancing buzz and engagement among different kinds of media. ‒ Wrote, developed, and managed approvals for news releases, media advisories, fact sheets, and related media materials. ‒ Successfully managed complex, fast-moving, and unexpected communications challenges. Managed different kinds of issues and crises. ‒ Developed strong and effective PR communication plans, including innovative ideas for various activations. ‒ Effectively represented Xbox Russia as a spokesperson. Seek media opportunities and was able to pitch big media stories. ‒ Held events at the highest level and continuously raised the bar on content and the media experience. Projects: • Gears 5 | Drove launch marketing campaign in Russia/CIS • Minecraft and Minecraft Earth | Drove launch marketing campaign in Russia/CIS • Crackdown 3 | Drove launch marketing campaign in Russia/CIS • Xbox One, Xbox One X, and Xbox One S | Managed ongoing consoles promotion in Russia/CIS • Xbox Game Pass | Managed ongoing subscription promotion in Russia/CIS Show less



Buka Entertainment

• Russian Federation
• Computer Games
• 1 - 100 Employee

• Community Manager

  • Oct 2015 - Oct 2018

  ‒ Represented Buka Entertainment and partners companies to RU players through regular interactions on social media, events, etc. ‒ Set and implemented social media and communication campaigns to align with marketing strategies. ‒ Created and executed campaigns across the social platforms (VK, Facebook, Instagram, etc.). ‒ Maintained a positive reputation at the workplace and within the community. ‒ Built relationships with customers, potential customers, industry professionals, journalists, and influencers. ‒ Maintained the Buka Ent website. Wrote and released patch notes. Supported game events around the world (E3, Gamescom, etc.). ‒ Drove PR & communications (press releases, events, relations, assets) Projects: • Deus Ex: Mankind Divided | Drove launch marketing campaign in Russia/CIS • Kingdom Come: Deliverance | Drove launch marketing campaign in Russia/CIS • Metro: Exodus | Drove launch marketing campaign in Russia/CIS • Darksiders III | Drove launch marketing campaign in Russia/CIS • Sniper Elite 4 | Drove launch marketing campaign in Russia/CIS • Nier: Automata | Drove launch marketing campaign in Russia/CIS • Persona 5 | Drove launch marketing campaign in Russia/CIS • Life is Strange: Before The Storm | Drove launch marketing campaign in Russia/CIS • Conan Exiles | Drove launch marketing campaign in Russia/CIS • Homefront: The Revolution | Drove launch marketing campaign in Russia/CIS • Just Cause 4 | Drove launch marketing campaign in Russia/CIS • Agents of Mayhem | Drove launch marketing campaign in Russia/CIS • Nier: Automata | Drove launch marketing campaign in Russia/CIS Show less



Stratege.ru

• Москва, Россия

• Journalist (Editor)

  • 2013 - 2016

  — As a part of editorial team, planned content, graphics and layout. Conducted online research to develop story ideas. ‒ Wrote & edited more than 2000 news stories, 300 special articles, 200 reviews, etc. ‒ Interviewed more than 50 experts to gain further understanding, soundbites, and quotes for articles. ‒ Planned and executed improvements for website to enhance usability and reader experience. ‒ Developed new contacts and relationships with potential stakeholders, including advertisers to increase the website's credibility. Show less



Xboxland.ru

• Москва, Россия

• Editor in Chief

  • Sep 2008 - Aug 2013