Experience

Aventura Parks

• Recreational Facilities
• 1 - 100 Employee

• Marketing Director

  • Dec 2020 - Present



High Touch High Tech - Science Made FUN!

• United States
• Education Administration Programs
• 1 - 100 Employee

• Managing Director Science Made fun Dubai

  • Sep 2015 - Present

  Sole franchisee of the American Educational Program in Dubai, specialized in delivering hands-on science experiments for children across schools and educational fairs. Built the business’ presence in Dubai, including government authorization and KHDA licensing, managing a team of 20+ science instructors.Exclusive partners count Kings Dubai and GEMS. Sole franchisee of the American Educational Program in Dubai, specialized in delivering hands-on science experiments for children across schools and educational fairs. Built the business’ presence in Dubai, including government authorization and KHDA licensing, managing a team of 20+ science instructors.Exclusive partners count Kings Dubai and GEMS.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Senior Brand Manager

  • Jan 2008 - Jun 2009

  Senior Brand Manager - Gillette Personal Cleansing Category for Arabian Peninsula • Successfully re-launched the deodorant category in April 2009, reaching 10% shares at the biggest UAE customer.

• Brand Manager

  • Jul 2006 - Dec 2008

  Brand Manager : PersonalCleansing Care category (PCC) for Arabian Peninsula • Responsible for PCC business strategy and exploitation initiatives including portfolio expansion and re-launch of existing products with a P&L of 150 M USD in Trading profit • Led a multifunctional team of 12 people (marketing, finance, R&D, trade, advertising agencies)• Set strong strategies and plans to turn around the business through market analysis and consumer research, understanding brand benefit barriers and recommending a full brand re-launch to address them (new concept, line up, packaging and stronger promotions) • Accountable for brand profit and volume as well as project payout (NPV)

• Senior Assistant Brand Manager

  • Sep 2005 - Jul 2006

  Senior Assistant Brand Manager - Skincare Category for Arabian Peninsula • Responsible for Olay skin care brand development in the region (20% share brand and 20 M USD business) • Responsible for major marketing initiatives in market (conceptual initiatives and line extension launch, advertising materials to support launch campaign such as TV copy, print and in-store promotions)• Led brand business review as well as initiated long term business strategies • Helped jumpstart Olay’s strong growth to an all-time high shares and volume in FY 06/07

• Assistant Brand Manager

  • Nov 2004 - Sep 2005

  Assistant Brand Manager & the brand’s single point of contact globally : Hair Colorant Category • Designed strategies to synergize all CEEMEA region business plans and long term initiatives master plan (2 initiatives across 5 countries in 10 months : line extension and full brand re-launch)• Worked with the Wella’s biggest hair colorant brand in Eastern Europe transition team: to incorporate Wella’s business model into a P&G model • Secured the brand identity and initiated its first ever equity pyramid via detailed analysis of its equity scan while involving all my multifunctional team such as agency and R&D.• Led the concept generation, design, and final marketing support (copy adaptation and Key visual development)

• Marketing Assistant

  • Jul 2001 - Nov 2004

  Marketing Assistant - Hair Care Category (Central Eastern Europe Middle East & Africa) • Led initiatives execution across the region • Coordinated the work with regions and multifunctional teams to efficiently deliver initiatives • Improved processes in the region including long term initiative planning • Initiated plan for H&S brand launch in Morocco and lead initiative qualifications in the region

• Promotions Assistant

  • May 1999 - Jul 2001

  Promotion Assistant : Feminine protection category (Levant) • Responsible for promotion budget and improved the cost structure