Marketing Lead

• Nov 2020 - Present

In charge of the company's marketing and communications strategies, as well as branding.- Oversees online and regional offline marketing initiatives for the company.- In charge of generating growth through audience-focused marketing in order to meet the organization's strategic objectives.- Responsible for managing the administration of the brand's corporate identity and communications.- Establish and manage strategic alliances with major industry players, agencies, and vendors.- Identify and develop value propositions to satisfy customer/market demands.- Create and manage marketing initiatives.- Also in charge of developing marketing plans, budgets, and market competitor analysis.- Create social media content for the company's website and platforms.- Examine the results of all marketing programs to find the best prospects for improvement.- Keep track of SEO and online traffic stats.

Contributing Writer at Insider Finance

• Jul 2021 - Present

Writer

• May 2022 - Present

Content Writer

• Dec 2021 - Jun 2022

- Deployed google ad words key planner to find top ranking keywords to write keyword optimized blogs.- Managed company's website via the latest SEO techniques to increase traffic and improve website ranking.- Wrote over 100 articles or blogs for the company's website and medium blog.- Wrote occasional news letters and ad copies to promote the company's client base. - Deployed google ad words key planner to find top ranking keywords to write keyword optimized blogs.- Managed company's website via the latest SEO techniques to increase traffic and improve website ranking.- Wrote over 100 articles or blogs for the company's website and medium blog.- Wrote occasional news letters and ad copies to promote the company's client base.

Branding and Marketing Lead

• Oct 2021 - Jun 2022

- In charge of managing and growing strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability.- Responsible for managing new media partnerships end-to-end to drive measurable growth.- Worked on integrated campaigns with team members, starting with strategy, brief and working on executing and measuring performance.- Responsible for building and grow a robust paid media experimentation approach across creative, app store optimization and landing page optimization to help grow ROI.- Constantly work on new channels with creative team, crafting and implementing ideas for experimentation, optimization and acquisition growth.- Responsible for the execution of marketing communications and sales/business development operations.- Worked with customer service to ensure client satisfaction by listening to the needs of the client, proffering solutions immediately where available and building a good relationship for referrals.- Developed new business leads with maximized conversion rates.- Responsible for establishing relationships at a strategic level that can guarantee continuous inflows.

Director of programmes

• Dec 2018 - Oct 2021

- Planning, designing and monitoring the progress of various projects embarked on by the organization, resolving issues and initiating corrective actions.- Monitoring expenditure and cost of each project to ensure effective budget utilization.- Facilitating the appointment of new individuals to project teams.- Ensuring quality assurance and overall effectiveness of programmes or projects embarked on by the organization. - Planning, designing and monitoring the progress of various projects embarked on by the organization, resolving issues and initiating corrective actions.- Monitoring expenditure and cost of each project to ensure effective budget utilization.- Facilitating the appointment of new individuals to project teams.- Ensuring quality assurance and overall effectiveness of programmes or projects embarked on by the organization.