Ildefonso O.
B2B Account Manager at TSM | Thinksmart Marketing- Claim this Profile
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English Native or bilingual proficiency
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Tagalog Native or bilingual proficiency
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Cebuano Native or bilingual proficiency
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Spanish Limited working proficiency
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Chinese Limited working proficiency
Topline Score
Bio
Jessica Phelps
Illy and I worked together for about 12 months at payo as we launched the payo brand into new markets in Australia to both consumers and hospitality business owners. Illy was a great asset to the marketing team and owned our digital customer communications including our email, SMS, push and in-app communications executing on a busy calendar of activity and marketing campaigns. Illy also undertook rigorous Braze training as we planned to use this customer engagement platform for our communications. He was an excellent copywriter and always knew how to talk to our customers in the right tone of voice. Illy worked efficiently and had a great rapport with his colleagues and I thank him for helping payo and the marketing team build the business.
Patrick Stafford
We hired Illy to work on marketing material for us in 2023. We have a niche market, and Illy worked diligently to understand it and write marketing copy for a wider marketing campaign. He asked penetrating questions and clearly wanted to understand everything he could before taking any action. Would recommend working with Illy and would do so again. Thanks Illy!
LinkedIn User
Illy's expertise and smooth project management skills were crucial to the execution of several major RMIT events. Having worked directly with him across sponsorships content for the University's Formula 1 Australian Grand Prix partnership , I can attest to his attention to detail, vision to deliver quality communications and events content, and positive attitude. He's an asset to any communications or marketing team.
Jessica Phelps
Illy and I worked together for about 12 months at payo as we launched the payo brand into new markets in Australia to both consumers and hospitality business owners. Illy was a great asset to the marketing team and owned our digital customer communications including our email, SMS, push and in-app communications executing on a busy calendar of activity and marketing campaigns. Illy also undertook rigorous Braze training as we planned to use this customer engagement platform for our communications. He was an excellent copywriter and always knew how to talk to our customers in the right tone of voice. Illy worked efficiently and had a great rapport with his colleagues and I thank him for helping payo and the marketing team build the business.
Patrick Stafford
We hired Illy to work on marketing material for us in 2023. We have a niche market, and Illy worked diligently to understand it and write marketing copy for a wider marketing campaign. He asked penetrating questions and clearly wanted to understand everything he could before taking any action. Would recommend working with Illy and would do so again. Thanks Illy!
LinkedIn User
Illy's expertise and smooth project management skills were crucial to the execution of several major RMIT events. Having worked directly with him across sponsorships content for the University's Formula 1 Australian Grand Prix partnership , I can attest to his attention to detail, vision to deliver quality communications and events content, and positive attitude. He's an asset to any communications or marketing team.
Jessica Phelps
Illy and I worked together for about 12 months at payo as we launched the payo brand into new markets in Australia to both consumers and hospitality business owners. Illy was a great asset to the marketing team and owned our digital customer communications including our email, SMS, push and in-app communications executing on a busy calendar of activity and marketing campaigns. Illy also undertook rigorous Braze training as we planned to use this customer engagement platform for our communications. He was an excellent copywriter and always knew how to talk to our customers in the right tone of voice. Illy worked efficiently and had a great rapport with his colleagues and I thank him for helping payo and the marketing team build the business.
Patrick Stafford
We hired Illy to work on marketing material for us in 2023. We have a niche market, and Illy worked diligently to understand it and write marketing copy for a wider marketing campaign. He asked penetrating questions and clearly wanted to understand everything he could before taking any action. Would recommend working with Illy and would do so again. Thanks Illy!
LinkedIn User
Illy's expertise and smooth project management skills were crucial to the execution of several major RMIT events. Having worked directly with him across sponsorships content for the University's Formula 1 Australian Grand Prix partnership , I can attest to his attention to detail, vision to deliver quality communications and events content, and positive attitude. He's an asset to any communications or marketing team.
Jessica Phelps
Illy and I worked together for about 12 months at payo as we launched the payo brand into new markets in Australia to both consumers and hospitality business owners. Illy was a great asset to the marketing team and owned our digital customer communications including our email, SMS, push and in-app communications executing on a busy calendar of activity and marketing campaigns. Illy also undertook rigorous Braze training as we planned to use this customer engagement platform for our communications. He was an excellent copywriter and always knew how to talk to our customers in the right tone of voice. Illy worked efficiently and had a great rapport with his colleagues and I thank him for helping payo and the marketing team build the business.
Patrick Stafford
We hired Illy to work on marketing material for us in 2023. We have a niche market, and Illy worked diligently to understand it and write marketing copy for a wider marketing campaign. He asked penetrating questions and clearly wanted to understand everything he could before taking any action. Would recommend working with Illy and would do so again. Thanks Illy!
LinkedIn User
Illy's expertise and smooth project management skills were crucial to the execution of several major RMIT events. Having worked directly with him across sponsorships content for the University's Formula 1 Australian Grand Prix partnership , I can attest to his attention to detail, vision to deliver quality communications and events content, and positive attitude. He's an asset to any communications or marketing team.
Credentials
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B2B Marketing Foundations
LinkedIn Learning 2Aug, 2022- Nov, 2024 -
Social Media Management
CourseraAug, 2022- Nov, 2024 -
Content Marketing Certification
HubSpot AcademyAug, 2022- Nov, 2024 -
Google Ads Search Certification
GoogleAug, 2022- Nov, 2024
Experience
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TSM | Thinksmart Marketing
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Australia
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Advertising Services
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1 - 100 Employee
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B2B Account Manager
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Sep 2022 - Present
Hybrid strategy/account management role developing marketing solutions and delivering high-performing B2B campaigns to support partner outcomes for global tech brands. Key partners include Adobe Analytics, Iron Mountain, Procore and boomi. Hybrid strategy/account management role developing marketing solutions and delivering high-performing B2B campaigns to support partner outcomes for global tech brands. Key partners include Adobe Analytics, Iron Mountain, Procore and boomi.
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Neurocom
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Australia
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IT Services and IT Consulting
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1 - 100 Employee
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Digital Content Specialist
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Sep 2022 - Present
Research, write, and curate localised content to drive qualified leads and increase conversions for the market-leading solution to financial fraud and risk management. Research, write, and curate localised content to drive qualified leads and increase conversions for the market-leading solution to financial fraud and risk management.
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UX Content Collective
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United States
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E-Learning Providers
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1 - 100 Employee
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Marketing Manager
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May 2022 - Jan 2023
Developing B2B/B2C content for timely global campaigns, and managing active online communities to raise brand awareness for the trusted training provider for UX writers and product designers. Developing B2B/B2C content for timely global campaigns, and managing active online communities to raise brand awareness for the trusted training provider for UX writers and product designers.
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Payo
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Australia
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Financial Services
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1 - 100 Employee
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Marketing Manager
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Sep 2021 - Sep 2022
Promoting Australia's first 'eat now, pay later' mobile app and innovative FinTech platform for hospitality through executing effective paid and organic B2B/B2C marketing across multiple channels. Promoting Australia's first 'eat now, pay later' mobile app and innovative FinTech platform for hospitality through executing effective paid and organic B2B/B2C marketing across multiple channels.
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Mayflower Consulting
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Australia
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Financial Services
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1 - 100 Employee
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Digital Communications Manager
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Aug 2021 - Sep 2022
Providing smart solutions to a diverse array of clients in implementing stress-free regulated communications encompassing the intersection of compliance and finance. Providing smart solutions to a diverse array of clients in implementing stress-free regulated communications encompassing the intersection of compliance and finance.
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Think HQ
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Australia
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Advertising Services
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1 - 100 Employee
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Digital Events Manager
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Sep 2020 - Aug 2021
Executed immersive, forward-thinking digital experiences for an award-winning full-stack communications agency that creates positive outcomes for people, places, and the planet. Executed immersive, forward-thinking digital experiences for an award-winning full-stack communications agency that creates positive outcomes for people, places, and the planet.
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RMIT University
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Australia
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Higher Education
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700 & Above Employee
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Sponsorship Communications Coordinator
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Mar 2020 - Sep 2020
Coordinated the communication delivery and seamless execution of leveraged partnership/sponsorship campaigns with aligned brands and organisations.
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Events & Engagement Officer | On-site
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Nov 2019 - Mar 2020
Supported the end-to-end management of physical events and activations for prospective and current students across all RMIT campuses in Melbourne, Saigon, and Barcelona.
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Admissions & Scholarships Assistant | On-site
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Jul 2019 - Nov 2019
Assisted in the timely administration and accurate processing of international scholarship applications to the School of Graduate Research.
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LUCAS Restaurants
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Australia
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Hospitality
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100 - 200 Employee
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Lead Bartender (ChinChin & GoGo Bar)
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Feb 2017 - Jul 2019
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Australian Red Cross
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Australia
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Non-profit Organizations
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700 & Above Employee
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Research Consultant
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Jan 2018 - Nov 2018
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Pearson
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United Kingdom
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Education
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700 & Above Employee
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Higher Education Explorer Intern
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Jun 2018 - Sep 2018
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Education
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2016 - 2018
RMIT University
Bachelor's degree, International Relations and Affairs -
2020 - 2021
University of Tasmania
Diploma, Sustainable Living -
2017 - 2017
Nanjing University
Exchange Program, Chinese Language and Literature -
2017 - 2017
RMIT University Vietnam
Summer Program, Culture and Contexts in South-East Asia -
2016 - 2016
City University of Hong Kong
Winter Program, Urban Futures and Sustainable Practices -
2012 - 2013
William Angliss Institute
Certificate III in Hospitality, Hospitality Administration/Management -
William Angliss Institute
Certificate III, Hospitality (Commercial Cookery)
Community
