Experience

Phygital Sustainability EXPO by Sustainable Fashion Innovation Society

• Italy
• Retail Apparel and Fashion
• 1 - 100 Employee

• • May 2022 - Present

  -Leading a team of 5 people in Communication, Marketing, Sales & Sustainability sectors of the company.

• • May 2021 - May 2022

  -Leading Marketing, Communications & Sales department (3 people) & in charge of institutional relations with Italian and international private & government institutions, ministries and multinational firms.-Main "green procurement" expert for brands and clients. -Taking care of media relations, partner marketing & relations with Italian & international institutions such as Government (Ministries), EU, NGOs & no-profits.-Developed and maintained close, productive relationships with cross-functional teams to coordinate launches, prepare media pitches and launch materials, and help teams prioritize their time and effort. -Took the lead on proactive B2B product announcements. -Worked to create and implement imaginative, B2B focused public relations campaigns to launch and promote products, as well as enhance brand reputation.-Supporting the team in the execution of strategic external communications plan.-Worked cross-functionally to help communicate with journalists and other thought leaders; devise specific communications materials and campaigns; engage in face-to-face meetings with commentators and other opinion formers; and develop print and web-based material supporting these campaigns. -Understanding complex issues and explain them in person and also via well written, simple blog posts, FAQs, video scripts and more.-Creating strategic and innovative marketing campaigns for the firm. Show less

• • Dec 2018 - May 2021

  Phygital Sustainability EXPO by Sustainable Fashion Innovation Society is the biggest sustainable fashion community in Europe with 2K+ subscribed brands, giving life to the first “green” fashion week in Italy, dedicated exclusively to the technological transition of ethical and sustainable design & fashion.-Responsible for digital marketing projects such as website management and successfully promoting firm on paid media channels (Facebook, Instagram, YouTube, Twitter) for lead conversion purposes.-Conducing and constructing email marketing campaigns to attract new leads.-Developing innovative CRM (customer relationship management) strategies and individual marketing campaigns, such as product customization, price customization, social media connectivity and social media monitoring via service cloud. -Negoting contracts and close high ticket sales agreements with Middle East fashion firms. -Conducing environmental scanning to scan current market trends and opportunities to identify new leads. Show less



Bulgari

• Italy
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Marketing Communications Specialist

  • Jan 2018 - Oct 2018

  Worked in Jewelry Business Unit- Bridal Product Marketing Management Department • In charge of product assortment tools and constructed assortment maps for all Bridal products as part of product gap analysis (benchmarking). • Innovated company’s online Bridal jewelry customization service by changing name and features of the service. • Developed promotion and product strategy skills by generating the annual product launch plan. • Helped Senior Product Manager to deploy current 3-Years-Plan with in-depth market analysis. • Generated 2019 safety stock forecast for rings and necklaces in Korea, China and Australia. • Planned price forecasts and calculated anagraphics for Bridal products. • Develop insights on consumer behaviour and product trends. • In charge of master data creation & maintenance, data quality checks, product-related information and costs. • Monitor competition on a weekly basis and being in charge of monitoring tools. • Prepare sales and training materials (such as storytelling info pills) in coordination with high jewellery sales department. Show less



Deutsche Bank

• Germany
• Financial Services
• 700 & Above Employee

• Communications specialist (internship)

  • May 2016 - Aug 2016

  • Forecasted future value of share to support my supervisor (Deutsche Bank’s Managing Director Sir Michele Foresti) increase the Bank’s capital by 2% by investing in emerging economies (Brazil, Myanmar, Indonesia). • Rewarded by the Managing Director (Sir Michele Foresti) as a result of hard work and enthusiasm. • Invested Bank’s money in German “Bunds” making the Bank gain an important amount with the transaction. • Led team of 3 interns on how to prepare and deliver pitch presentations based on implications of new macroeconomic trade ideas recently adopted by the Bank. Show less