İlayda Öztürk
Brand Strategist at Genart Medya- Claim this Profile
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İngilizce -
Topline Score
Bio
Credentials
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ADhere
Boğaziçi Üniversitesi İşletme ve Ekonomi KulübüNov, 2017- Oct, 2024 -
ADhere
Boğaziçi Üniversitesi İşletme ve Ekonomi KulübüNov, 2016- Oct, 2024
Experience
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Genart Medya
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Türkiye
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Technology, Information and Internet
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1 - 100 Employee
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Brand Strategist
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Mar 2021 - Present
•Providing data-oriented strategic support for companies such as Twitter, Mynet, Letgo, Cumhuriyet, Zaytung, Investing.com which are Genart's sales partner. •Responsible for the company's social media accounts and events. •Preparing the company's monthly newsletter •Conducting case studies after the ad campaigns •Providing data-oriented strategic support for companies such as Twitter, Mynet, Letgo, Cumhuriyet, Zaytung, Investing.com which are Genart's sales partner. •Responsible for the company's social media accounts and events. •Preparing the company's monthly newsletter •Conducting case studies after the ad campaigns
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Performics
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Morocco
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Software Development
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Search Engine Optimization Intern
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Feb 2020 - May 2020
• Providing SEO-focused content production for brands • to follow new trends and news • SEO-focused word research and analysis on keyword tools • Providing SEO-focused content production for brands • to follow new trends and news • SEO-focused word research and analysis on keyword tools
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Teknolojide Kadın Derneği
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Türkiye
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Non-profit Organizations
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1 - 100 Employee
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Corporate Communication Intern
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Sep 2019 - Jan 2020
• Researching and presenting about technology and women news and trends • Data and content entry for Wtech Online Platform • Communication with members and non-members on behalf of the association via e-mail and telephone • Interviewing with association members • Participating in meetings and events on behalf of the association • Researching and presenting about technology and women news and trends • Data and content entry for Wtech Online Platform • Communication with members and non-members on behalf of the association via e-mail and telephone • Interviewing with association members • Participating in meetings and events on behalf of the association
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Young & Rubicam
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United States
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Advertising Services
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700 & Above Employee
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Strategic Planning Intern
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Feb 2019 - May 2019
• to follow new trends and news • Competitor analysis and presentation preparation • Insight-focused strategy development • Finding and using subject-oriented data for brands • to follow new trends and news • Competitor analysis and presentation preparation • Insight-focused strategy development • Finding and using subject-oriented data for brands
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Bahçeşehir Üniversitesi
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Türkiye
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Non-profit Organizations
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Research Assistant
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Jun 2018 - Sep 2018
Research and coding of Effie Award-winning ads published in the last 10 years within the scope of Gender Equality. Research and coding of Effie Award-winning ads published in the last 10 years within the scope of Gender Equality.
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4129Grey
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Türkiye
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Advertising Services
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100 - 200 Employee
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Account Executive Intern
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Feb 2018 - May 2018
• Preparing presentations • to follow sector-based news • Weekly competitor analysis for P&G brands • Preparing presentations • to follow sector-based news • Weekly competitor analysis for P&G brands
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FOX TV
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Intern
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Oct 2014 - May 2015
• Assisting the management team in the Program Department • Supporting the director team in the broadcast stream • Taking part in operational jobs related to television programs • Conducting content-oriented research and preparing presentations • Weekly competitor analysis • Assisting the management team in the Program Department • Supporting the director team in the broadcast stream • Taking part in operational jobs related to television programs • Conducting content-oriented research and preparing presentations • Weekly competitor analysis
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Education
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Bahçeşehir Üniversitesi