Content Associate

• Jun 2023 - Present

UX Writer

• Apr 2020 - Present

As a freelance UX Writer, I have had the privilege of working with diverse clients to create exceptional user experiences through persuasive and engaging copy. With a deep understanding of user-centered design principles, I collaborate closely with cross-functional teams to provide clear and concise content that guides users seamlessly throughout their journey. By leveraging my expertise in UX writing, I help businesses effectively communicate their brand message while driving customer satisfaction and achieving their marketing goals. Show less

Content writer

• Jan 2023 - May 2023

As a Content Writer at C & I Leasing, I leveraged my UX research and copy-editing skills to create compelling and optimized articles. By understanding user needs and problems, I ensured that every piece of content addressed readers' questions effectively. I utilized user stories and principles of information architecture to structure content outlines. As a result, several of the articles I wrote ranked on the top page of the Google Search Engine Result Page, leading to a 40% increase in organic traffic. Show less

Content Team Lead

• May 2020 - Mar 2023

As the Content Team Lead at 360 Volunteer Network, I have led a dedicated team of content writers, ensuring the delivery of high-quality, engaging, and impactful content for our organization. By applying my UX writing skills, I have effectively crafted narratives that inspire action and drive volunteer registrations. Collaborating closely with the team, I have implemented content strategies, conducted user research, and utilized data-driven insights to create content that resonates with our target audience. Show less

Content Manager

• Jul 2021 - Jan 2023

As a Content Manager at Velox Real Estate Limited, I: - Created and developed high-quality real estate content for websites, jingles, and social media platforms, resulting in increased traffic and lead generation. - Conducted user research and analyzed real estate trends to craft informative and engaging content that resonated with target audiences. - Developed and implemented content marketing strategies that boosted brand awareness, generated leads, and led to the successful sale of over 1000 plots of land within 12 months. - Collaborated with a team of designers and developers to optimize website copy, improving the overall user experience and increasing web traffic by 50%. - Utilized industry trends and best practices to create monthly emails and slides for realtor training sessions. Show less

Content Writer

• Aug 2019 - Sep 2019

As a volunteer for the Hultprize Foundation, I served as a Content Writer and: - Developed engaging and compelling social media content to drive increased volunteer registration and expand the program team. - Collaborated closely with a dedicated team of five volunteers to create impactful daily countdowns and concise, captivating narratives that effectively conveyed the inspiring story of HultPrize. As a volunteer for the Hultprize Foundation, I served as a Content Writer and: - Developed engaging and compelling social media content to drive increased volunteer registration and expand the program team. - Collaborated closely with a dedicated team of five volunteers to create impactful daily countdowns and concise, captivating narratives that effectively conveyed the inspiring story of HultPrize.