Ilan Kuchevasky

Marketing & Communication Product Manager at Cervecería Rabieta
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Location
Argentina, AR

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Credentials

  • Product Managment
    Centro de e-Learning UTN FRBA
    Jul, 2023
    - Sep, 2024
  • Marketing Digital: Community Manager & Publicidad
    Coderhouse
    Nov, 2021
    - Sep, 2024
  • Taller de Divulgación Cientifica
    UADE
    Jun, 2021
    - Sep, 2024
  • Photoshop e Illustrator
    Coderhouse
    Mar, 2021
    - Sep, 2024
  • Desarrollo de una Marca Atractiva y Responsable
    Domestika
    Jan, 2021
    - Sep, 2024
  • Fundamentos de Marketing Digital
    Google Actívate
    Jan, 2021
    - Sep, 2024
  • Marketing y Comunicación Digital
    Klyver y Asoc. Consultoría en MKT y Comunicación
    Sep, 2019
    - Sep, 2024

Experience

    • Argentina
    • Food and Beverage Services
    • 1 - 100 Employee
    • Marketing & Communication Product Manager
      • Apr 2022 - Present

      La Yunguere SA. In charge of the Communication Strategy for Guinness, Rabieta, Pampa and Craft Moments. Managing all digital channels, content creation, social media, websites, paid campaigns, metrics/trends analysis and competition benchmarking. Planning, organizing, and promoting events, including product launches and experiential marketing activations. La Yunguere SA. In charge of the Communication Strategy for Guinness, Rabieta, Pampa and Craft Moments. Managing all digital channels, content creation, social media, websites, paid campaigns, metrics/trends analysis and competition benchmarking. Planning, organizing, and promoting events, including product launches and experiential marketing activations.

    • Argentina
    • Hospitality
    • 1 - 100 Employee
    • Head of the Communication and Marketing Department
      • Feb 2020 - Apr 2022

      Credicoop Bank. In charge of the Communication Strategy for RCT Club & SPA. Managing and overseeing branding & identity, digital channels, social media, paid campaigns, email marketing and targeted ad campaigns.

    • Community Manager
      • Oct 2018 - Feb 2020

    • Argentina
    • Advertising Services
    • Founder & Creative Director
      • Dec 2019 - Apr 2021

      Benzina Agency. Providing services such as brand strategy and development, advertising and media planning, website optimization and SEO, social media management, PR and digital marketing. Providing detailed analytics to track performance and identify opportunities for growth. Benzina Agency. Providing services such as brand strategy and development, advertising and media planning, website optimization and SEO, social media management, PR and digital marketing. Providing detailed analytics to track performance and identify opportunities for growth.

    • Argentina
    • Banking
    • 1 - 100 Employee
    • Alternative Channels and Electronic Services Analyst
      • Jun 2015 - Jul 2018

      Credicoop Bank. Focusing on marketing research, monitoring campaigns performance, providing reports on campaign results and collaborating with cross-functional teams to ensure alignment in messaging and branding. Credicoop Bank. Focusing on marketing research, monitoring campaigns performance, providing reports on campaign results and collaborating with cross-functional teams to ensure alignment in messaging and branding.

    • Partner Department Executive
      • Mar 2013 - Jan 2015

      Channeling of information to digital media, community management, commercial link with dealers and service companies that make up the value chain of the sector. Channeling of information to digital media, community management, commercial link with dealers and service companies that make up the value chain of the sector.

    • Argentina
    • Telecommunications
    • 700 & Above Employee
    • Call Agent
      • Aug 2012 - Mar 2013

Education

  • UADE
    Licenciatura, Ciencias de la Comunicación
    2019 - 2021
  • Universidad Tecnológica Nacional
    Diplomatura, Product Managment
    2023 - 2023
  • TEA Imagen
    Técnico Superior en Producción Audiovisual
    2013 - 2016
  • Escuela Tecnica ORT
    Bachiller con Orientación en Medios de Comunicación
    2007 - 2011

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