Experience

Peterson Ventures

• United States
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• General Partner

  • Aug 2019 - 4 years 5 months

  San Francisco Bay Area I focus on Seed and pre-Seed B2B SaaS and Digital Commerce companies. Areas of particular interest include e-commerce enablement, digital health, fintech (including proptech) and future of work. Active investments: Via, Loop Returns, Nomad Labs, Trendsi, Tava Health, Rising Team, Cambio, Nyquist Data, Gritwell, Gordy Health. Peterson Ventures, located in Utah and the Bay Area, is a Seed and pre-Seed venture fund that invests across B2B SaaS and Digital Commerce (including retail,… Show more I focus on Seed and pre-Seed B2B SaaS and Digital Commerce companies. Areas of particular interest include e-commerce enablement, digital health, fintech (including proptech) and future of work. Active investments: Via, Loop Returns, Nomad Labs, Trendsi, Tava Health, Rising Team, Cambio, Nyquist Data, Gritwell, Gordy Health. Peterson Ventures, located in Utah and the Bay Area, is a Seed and pre-Seed venture fund that invests across B2B SaaS and Digital Commerce (including retail, fintech and digital health). Since its founding in 2012, the team has backed 6 unicorns, including Allbirds, Ethos, Lucid Software, and Nomi Health. The Peterson Ventures portfolio consists of almost 100 companies and the firm has over $400m in assets under management. Peterson Ventures has invested a majority of its vintage funds into Utah and Bay Area startups, where founding partner Joel Peterson has taught at the Stanford Graduate School of Business for 25 years. It is the ten year old venture arm of the 20+ year old Peterson Partners platform, an independent investment management firm with $1.4B assets under management and investments across a variety of alternative asset classes. Show less



Stanford University Graduate School of Business

• United States
• Higher Education
• 700 & Above Employee

• Lecturer In Management

  • 2021 - 2 years

  Lecturer in Management @ Startup Garage

• Guest Lecturer

  • 2012 - 11 years

  Guest Lecturer @ Formation of New Ventures.



Tava Health

• United States
• Mental Health Care
• 1 - 100 Employee

• Board Of Directors, Director

  • 2020 - 3 years

  A mental health benefit for every employee. Because healthy minds matter.



Trendsi

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Board of Directors, Observer

  • 2020 - 3 years

  Making E-Commerce Easier for Everyone.



Nomad

• United States
• Real Estate
• 1 - 100 Employee

• Board of Directors, Observer

  • 2020 - 3 years

  Reimagining real estate to make it easier than ever to lease your properties with guaranteed rent and long-term leases.



Loop

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Investor

  • 2019 - 4 years

  Loop is a return management platform that grows with brands.



Griptape

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Investor

  • 2023 - less than a year

  AI for Enterprise. Build AI-powered applications that connect securely to your enterprise data and APIs. Maintain control and flexibility at every step.



Cascading AI (YC S23)

• United States
• Software Development
• 1 - 100 Employee

• Investor

  • 2023 - less than a year

  Unlocking $1 trillion in value of advanced AI for banking - starting with workflow automation for commercial loan origination.



Rising Team

• United States
• Software Development
• 1 - 100 Employee

• Investor

  • 2021 - 2 years

  Rising Team is the industry leading team development platform. We help companies increase employee engagement and scale talent development with software that equips managers to lead deeply connecting team development sessions, remotely or in person, without an outside facilitator.



Cambio

• Real Estate
• 1 - 100 Employee

• Investor

  • 2022 - 1 year

  Cambio is software that helps commercial real estate companies and their corporate tenants decarbonize their buildings.



Sora Finance

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Investor

  • 2021 - 2 years

  We’re building autonomous finance for debt.



NyquistAI

• United States
• Software Development
• 1 - 100 Employee

• Investor

  • 2022 - 1 year

  The leading AI-Powered Search Platform for LifeScience.



Gritwell

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Investor

  • 2021 - 2 years

  Gritwell is a virtual health clinic elevating care for the full spectrum of health - from digestive issues, joint pain and fatigue, to complex women’s health and autoimmune conditions. With an evidence-based, root cause approach, we utilize comprehensive data and specialty testing to determine what's driving symptoms. Our digital programs paired with a 3-part care team allow us to provide 1:1 coaching and continuous support that incorporates personalized nutrition, lifestyle and medical grade… Show more Gritwell is a virtual health clinic elevating care for the full spectrum of health - from digestive issues, joint pain and fatigue, to complex women’s health and autoimmune conditions. With an evidence-based, root cause approach, we utilize comprehensive data and specialty testing to determine what's driving symptoms. Our digital programs paired with a 3-part care team allow us to provide 1:1 coaching and continuous support that incorporates personalized nutrition, lifestyle and medical grade supplements to treat the root cause. Show less



Grain

• United States
• Software Development
• 1 - 100 Employee

• Investor

  • 2020 - 3 years

  Highlight the moments that matter during your video calls and share them anywhere you can paste a link.



Routable

• United States
• Software Development
• 1 - 100 Employee

• Angel Investor

  • 2019 - 4 years

  Modern bill pay and invoicing. The simplest way to send and receive B2B payments.



Darkstore

• United States
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Angel Investor

  • 2018 - 5 years

  San Francisco Bay Area Darkstore is a platform of urban fulfillment centers enabling same-day delivery for brands.



Atomic

• United States
• Financial Services
• 1 - 100 Employee

• Advisor

  • 2019 - 4 years

  Working with Founder/CEO at early stage Stealth DTC Telemedicine Brand.



Passport

• United States
• Freight and Package Transportation
• 1 - 100 Employee

• Advisor

  • 2018 - 5 years

  San Francisco Bay Area Passport is building the modern-day DHL. We help brands, 3PLS and marketplaces deliver packages to their global customers, with a WOW experience.



Rinse

• United States
• Consumer Services
• 1 - 100 Employee

• Angel Investor

  • 2013 - 10 years

  San Francisco Bay Area Rinse is creating a seamless dry cleaning & laundry experience for our customers through a combination of technology, incredible customer service, and strong back-end partnerships. One touch. No stress. www.rinse.com



David's Bridal

• United States
• Retail
• 1 - 100 Employee

• Board Of Directors, Director

  • Jan 2019 - Sep 2023



Via

• United States
• Mobile Computing Software Products
• 1 - 100 Employee

• Board Of Directors, Director

  • 2020 - 2023

  The most innovative Mobile Marketing Platform for eCommerce brands.



The Guild

• United States
• Hospitality
• 1 - 100 Employee

• Angel Investor

  • 2019 - 2023

  Austin, Texas Area The Guild Hotels is reimagining the modern hotel experience with intuitive tech, creative re-use of real estate and exceptional customer service.



The Pill Club

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Angel Investor

  • 2018 - 2023

  San Francisco Bay Area The Pill Club is the first all-in-one healthcare startup delivering and prescribing birth control across the US.



Drip Capital

• United States
• Financial Services
• 200 - 300 Employee

• Investor

  • 2019 - 2020

  Drip Capital is a California- and India-based fintech company, focused on solving the working capital problem for SME exporters using technology. Drip Capital is using technology to re-build core parts of the international trade finance infrastructure and make the underwriting and financing of international B2B transactions seamless for small businesses. Our mission is to level the playing field for small businesses located in emerging markets and to finance their international trade at the… Show more Drip Capital is a California- and India-based fintech company, focused on solving the working capital problem for SME exporters using technology. Drip Capital is using technology to re-build core parts of the international trade finance infrastructure and make the underwriting and financing of international B2B transactions seamless for small businesses. Our mission is to level the playing field for small businesses located in emerging markets and to finance their international trade at the click of a button. Show less



Weddington Way (Acquired by Gap Inc.)

• Founder, CEO and Board Director

  • 2010 - 2018

  San Francisco Bay Area Stern led Weddington Way from its founding in 2010, through multiple venture rounds, and to its sale to Gap Inc in 2016, when she joined the Fortune 500 company's executive team. With Stern at the helm, the brand grew to a $35m+ ARR, growing 200%+ YoY, at gross margins in the mid-70%'s, Net Promoter Score in the 80's and with a team of almost 150 across the United States and Asia. As a digital-first fashion brand, Weddington Way focused on creating a personal, omni-channel shopping… Show more Stern led Weddington Way from its founding in 2010, through multiple venture rounds, and to its sale to Gap Inc in 2016, when she joined the Fortune 500 company's executive team. With Stern at the helm, the brand grew to a $35m+ ARR, growing 200%+ YoY, at gross margins in the mid-70%'s, Net Promoter Score in the 80's and with a team of almost 150 across the United States and Asia. As a digital-first fashion brand, Weddington Way focused on creating a personal, omni-channel shopping experience for millennials during special occasions. The brand pioneered collaborative commerce with its virtual showroom and disrupted an age-old shopping process, infusing it with joy. At each stage, the brand was built with a clear Mission (Share Joy) and the team stayed true to its four core values (Customer Delight, Empowerment, Up for the Challenge, Warmth & Compassion). Stern is most proud of the high caliber team she built, the incredible culture that team created together and the hundreds of thousands of customers they brought joy to over the years. Show less



Bonobos

• Retail
• 300 - 400 Employee

• Intern

  • 2009 - 2009

  I worked with CEO Andy Dunn on projects relating to growth strategy. Bonobos Inc. is the parent company of fashion brands Bonobos, Maide and AYR. Founded in 2007, the company has established itself as a leader in the retail industry for its innovative approach to launching vertically integrated e-commerce brands. Bonobos Inc. provides high quality, great-fitting clothes and a hassle-free shopping experience across brands. Through its use of technology, data science and college-educated… Show more I worked with CEO Andy Dunn on projects relating to growth strategy. Bonobos Inc. is the parent company of fashion brands Bonobos, Maide and AYR. Founded in 2007, the company has established itself as a leader in the retail industry for its innovative approach to launching vertically integrated e-commerce brands. Bonobos Inc. provides high quality, great-fitting clothes and a hassle-free shopping experience across brands. Through its use of technology, data science and college-educated “Ninja” customer service representatives, Bonobos Inc. is better serving the consumer living in the digital age. Today, Bonobos menswear is the largest apparel brand in the U.S. to launch online. In 2013, Bonobos Inc. launched contemporary heritage golf brand, Maide, and introduced AYR, their premiere women’s brand offering edited, effortless essentials. In 2011 and 2013, Bonobos Inc. was awarded Crain’s “Best Places to Work in New York City”. It is venture-backed by Accel Partners, Lightspeed Venture Partners, Forerunner Ventures, Nordstrom and Mousse partners Show less



Boston Consulting Group (BCG)

• United States
• Business Consulting and Services
• 700 & Above Employee

• Summer Associate

  • 2009 - 2009

  I worked with a BCG team on the international expansion and growth strategy for a major CPG player in the U.S.



Bloomingdale's

• United States
• Retail
• 700 & Above Employee

• Buyer

  • May 2005 - May 2008

  I worked in the Women's Ready-to-Wear, Men's, and Fashion Accessories divisions at Bloomingdale's in both buying and financial planning.