Experience

Atera

• Israel
• Software Development
• 200 - 300 Employee

• Product Design Lead

  • Jan 2020 - Present



Juno Inc.

• Israel
• IT Services and IT Consulting
• 1 - 100 Employee

• Product Designer

  • Jul 2018 - Dec 2019

  Joined the product design team, worked with Product Managers, Development and Marketing teams. Responsible for the UI and UX of Juno’s Website, Back-office Systems and Emails. Solving UX problems and designing innovative UI Planning and executing usability studies, analyzing the results and defining action items to optimize complex user flows Redesigning and developing a Design System for the various Back-office products and website Functioning as a Product Manager of the Website and Emails - writing user stories and requirements, prioritizing tasks and leading meetings Show less



OnMap LTD

• Real Estate
• 1 - 100 Employee

• UI/UX Designer

  • Apr 2016 - Jun 2018

  Joined as an UI/UX designer at an early stage of the startup. Responsible for user flows, concept sketches & visual design, focusing on user experience while gathering analytics data and user behaviour analysis Collecting data on competitive products, market research and analyzing the target audience Strategic and business planning directly with company’s CTO, defining quarter planing and weekly goals Defining brand identity, UI and UX of the website, CMS, iOS and Android apps Managing development teams from early planning meetings to feature delivery. Writing user stories, PRD and style guides Implementation of agile methodology (kanban and scram) using JIRA. Managing dailies and focusing on continuous delivery Show less



Self-Employed

• Freelance Designer

  • Oct 2014 - Nov 2016

  Developing engaging and innovative digital and print designs for clients in broad range of industries. Advising clients on the best strategies to use for their particular products and desired audiences. Developing engaging and innovative digital and print designs for clients in broad range of industries. Advising clients on the best strategies to use for their particular products and desired audiences.



Design and Shoot - Global Branding

• Design Services
• 1 - 100 Employee

• Creative Art Director

  • Jun 2015 - Oct 2016

  Directing graphic design department of 3 designers, responsible for review all production materials on key projects Meeting with clients to determine marketing and design vision, scopes of work, and deliverable timeframes Conceptualizing brand campaigns and strategies, and presenting concepts to the largest studio’s clients (Bezeq, Magnolia, Lipsky ect.) Brand manager of Magnolia Jewellery, working closely with company’s CMO. Taking an integral part of the rebranding process, designing various creative assets used across channels: stores, packaging, digital and new e-commerce website Show less



Hamichlala Leasakim

• Graphic Designer

  • Dec 2012 - Sep 2014

  Creating and designing online and printed marketing materials of the company. Working directly with company’s clients. Designing various graphic materials: logos, business cards, social media banners and more. Creating and designing online and printed marketing materials of the company. Working directly with company’s clients. Designing various graphic materials: logos, business cards, social media banners and more.