Co-Founder

• Jan 2023 - Present

Consumer Insights Associate Supervisor - UK Snacks (Doritos, Sensations, Pipers)

• Sep 2021 - May 2022

• Developing and deploying the right learning and research agenda for responsible brands to achieve growth objectives - owning and managing budget.• Leveraging research data and running analysis on macro trends, market intelligence, category, channel, and key players performance to proactively identify business opportunities and gaining internal support to act upon these opportunities• Championing the voice of the consumer to ensure empathy and consumer centricity from creative & content development by rooting it in deep/unspoken human insights and informing on addressable audiences to innovation by identifying growth opportunities and needs of consumers/tension to solve and executional development• Collaborate with cross-functional teams to commercialize and democratize consumer and shopper learnings across the organization• Design and create compelling, clear, and concise presentations for senior management, internal stakeholders and external retail partners.

Shopper Insights Analyst - UK

• Oct 2020 - Oct 2021

Consumer Insights Senior Associate - Lay’s West Europe & UCL

• Sep 2019 - Sep 2020

Business Development Representative (Retail in Asia)

• Jul 2018 - Dec 2018

Ambassador

• Jun 2016 - Jun 2018

Member of an exclusive selected team executing the University’s international PR strategy of attracting outstanding international students. • Representing Bocconi to prospective students abroad and at Open Days and international fairs. • Handling campus and facilities tours of the University • Liaising teaching staff and new students. Member of an exclusive selected team executing the University’s international PR strategy of attracting outstanding international students. • Representing Bocconi to prospective students abroad and at Open Days and international fairs. • Handling campus and facilities tours of the University • Liaising teaching staff and new students.

Marketing Executive & Assistant to the MD

• Jul 2017 - Dec 2017

• Market research, understanding and anticipating customer needs to create tailor made marketing campaigns. • Prospecting new travel agencies and tour operators for partnerships with the hotel and restaurant. • Designing & handling of the business’ communication channels (official website, social media: Facebook & Instagram). • Enhanced the hotel’s booking management system through the use of an online channel manager enabling direct online booking while coordinating booking calendars of several online reservation platforms (Expedia, Agoda, Booking.com...) • Hired staff, managed their daily tasks, addressed performance issues, and customer inquiries • Assisted the hotel director with budget planning, order management, and financial statements

Web Designer Intern

• Jul 2014 - Aug 2014

Created several websites on wordpress for various clients. Created several websites on wordpress for various clients.

Rotational Intern

• 2013 - 2013

Discovery of various functions then sales in the internal offline shop for a leading French E-Commerce company specialized in designer brands in all product categories. Discovery of various functions then sales in the internal offline shop for a leading French E-Commerce company specialized in designer brands in all product categories.