Experience

Playtika

• Israel
• Computer Games
• 700 & Above Employee

• Monetization Group Manager at Slotomania

  • Apr 2023 - Present

• Monetization Team Leader at Slotomania

  • Dec 2021 - Apr 2023

  -Managing a team of 4 monetization managers- Own Revenue and PU KPIs, plan and execute monetization strategies that will motivate and encourage the players to stay, play and pay while finding creative solutions for meeting and exceeding objectives in collaboration with all departments - Product, Creative, Art, Business Analysts, Economy, R&D and Account Management.-Building & Managing the monthly/quarterly plan and identifying potential issues or obstacles, raising flags to relevant stakeholders and finding the best ways to mitigate them, in a focus of building new monetization promotions monthly while maintaining constant optimizations of features & promos by a data-driven approach (monotoning and analyzing)-Build & Execute Machine launch strategy plan for 2022-2023 from the concept phase, through execution, to an official launch, including all in-game communications & messaging, new monetization tools & promos, and new monetization machine promos and too.-Technical focal point of the department, using all the tools I have built for monetization as a product manager, as well as being a base of knowledge regarding operation systems and abilities-Running daily promotion routines alongside long-term planning to maximize player engagement and revenue. Show less

• Product Manager at Slotomania

  • Dec 2020 - Dec 2021

  Established and lead a product stream for the development of monetization features processes for Playtika's largest and top-grossing game - Slotomania. Identified opportunities for new initiatives and concepts within monetization, creating feature flows, setting goals and KPIs, and ultimately lead the development's delivery plan during both execution and post-launch phases.Leading innovative features’ lifecycle - From concept to launch, by managing risks & prioritizing features’ milestones:“Stamp HIT” – main revenue generator for Q3“Sloto Store” – New payment page for Playtika's largest and top-grossing gameOwned the global scrum team's product, including writing and prioritizing epics, managing a team of 7 developers during sprints, and prioritizing the team's backlogs.Managed 2-4 development teamsImproved a number of in-game features through close and ongoing interactions with various stakeholders and departments, including UX/UI, Creative, Art, Business Analysts, Economy, Marketing & Monetization, R&D and Account Management Show less

• Product & Operations Manager

  • Oct 2019 - Dec 2020

  Lead product and operations (R&D) departments for one of Playtika's unique games Managed priorities and tasks for the R&D team while working closely with graphic designers, copywriters, in-game economy managers, VIP account managers, and monetization teams Analyzed user data, clients interviews, and feedback to enhance the understanding of clients' needs and habits and then collaborated closely with other departments to ensure that client-insights were turned into actionable products Implemented an in-house technology solution that worked with all legacy components of the game, increasing monetization significantly throughout 2020 Built, managed, and implemented a product roadmap for legacy features and in-game economy optimization Participated in a POC experience, bringing a WHOOGA game (Bubble Island 2) from Germany to Playtika's internal studio Owned the management of the technical side of BI2 POC including migration and operations execution Managed day-to-day operations of the game Show less



Innercircle

• Israel
• Advertising Services
• 1 - 100 Employee

• Full Stack Developer

  • Oct 2018 - Oct 2019

  + Developed a management dashboard web application - server and client side using the Spring framework and Angular 4 + Provided system monitoring data and quick trigger of pre-made operations + Developed front-end features for contributors and vendors using Angular 4 and Angular 7 + Performed performance tests using JMeter + Designed testing guides that are utilized weekly as well as a script for detecting bottlenecks and finding requests that have high performance costs + Collaborated with the IT team to implement the Spring REST API on AWS Lambda Show less



Israeli Air Force

• Israel
• Defense and Space Manufacturing
• 700 & Above Employee

• Technical Specialist

  • Dec 2011 - Dec 2014

  + Squadron, Technical Division + Team leader – responsible for overseeing and providing 24-hour technical support to drone flights + Awarded a certificate of excellence + Squadron, Technical Division + Team leader – responsible for overseeing and providing 24-hour technical support to drone flights + Awarded a certificate of excellence