Experience

True Classic

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing and Creative Project Manager

  • Aug 2023 - Present



Helium 10

• United States
• Software Development
• 100 - 200 Employee

• Brand Specialist

  • Jul 2021 - Dec 2022

  Irvine, California, United States - Headed integrated marketing strategy and production for video campaigns, webinars, blogs, and in-person events - Collaborated cross functionally with design and product teams to develop and execute new launches, evergreen campaigns, and seasonal strategies - Led event marketing efforts ranging from pre-event planning through onsite event support to post-event analysis to enhance brand awareness and drive efficiency - Spearheaded paid media initiatives by writing relevant copy… Show more - Headed integrated marketing strategy and production for video campaigns, webinars, blogs, and in-person events - Collaborated cross functionally with design and product teams to develop and execute new launches, evergreen campaigns, and seasonal strategies - Led event marketing efforts ranging from pre-event planning through onsite event support to post-event analysis to enhance brand awareness and drive efficiency - Spearheaded paid media initiatives by writing relevant copy, managing budgets, and securing 10+ consistent placements across industry specific newsletter outlets and podcasts such as Morning Brew and Business Casual - Wrote compelling marketing briefs and articulated the vision to internal stakeholders while managing the entire project process through to completion Show less



NetSuite

• United States
• Software Development
• 700 & Above Employee

• Business Development Representative

  • Oct 2020 - Jul 2021

  Santa Monica, California, United States - Generated $431k in sales opportunities within the first two quarters in seat while building strong client relations - Secured and nurtured 100+ leads per day to expand product knowledge, promote retention, and spark sales cycle - Maintained relationships with C-level executives to identify business needs, build customer relationships, and track KPIs - Collaborated with Account Executives to grow sales pipeline, create revenue opportunities, lead prospect meetings, and perform… Show more - Generated $431k in sales opportunities within the first two quarters in seat while building strong client relations - Secured and nurtured 100+ leads per day to expand product knowledge, promote retention, and spark sales cycle - Maintained relationships with C-level executives to identify business needs, build customer relationships, and track KPIs - Collaborated with Account Executives to grow sales pipeline, create revenue opportunities, lead prospect meetings, and perform software demos all through the NetSuite ERP platform - Consulted with Directors across all industry verticals to align prospects to correct NetSuite sales team Show less



Scout's Agency

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Marketing and Social Media Intern

  • Jan 2020 - May 2020

  Greater San Diego Area - Coordinated Instagram content through strategic planning and post scheduling in order to increase follower engagement - Enhanced social media presence by creating and distributing infographics and advertising materials - Expanded media lists and curated pitches for client outreach



Vans, a VF Company

• United States
• Retail
• 700 & Above Employee

• Supply Chain Analyst Intern

  • Jun 2019 - Aug 2019

  Orange County, California Area - Organized and interpreted data sets to draw analytical conclusions for managerial strategy - Designed data visualizations and assembled presentations to display analyses - Presented data analysis and conclusions to upper-level management in order to improve operations



Love Sweat Fitness

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing and PR Intern

  • May 2019 - Aug 2019

  - Established marketing initiatives to promote brand awareness and build site traffic through Pinterest - Developed design decks used for content planning by executive team - Created responses to customer inquiries and curated social media posts across all platforms to improve client interaction



Gamma Phi Beta International Sorority

• United States
• Non-profit Organizations
• 500 - 600 Employee

• Social Media Chair

  • Jan 2018 - Sep 2018

  University of San Diego - Coordinated all promotional aspects of the sorority through Facebook and Instagram platforms