Experience

Popit Ltd

• Health, Wellness & Fitness
• 1 - 100 Employee

• Digital Operations Market Manager

  • Jun 2021 - Present

  Espoo, Southern Finland, Finland



KONE

• Finland
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Digital communications manager, Global marketing and communications

  • Apr 2010 - Jun 2021

  Espoo, Finland Driving employee and stakeholder engagement through effective digital communication. Responsibilities include but not limited to: - Strategic planning of Marketing and communication activities based on the company's business Objectives, executing them hands-on. - Lead digital communications development and manage the corporate website content, collaborating with the business unit, marketing, HR, and investor relations. - Support other teams and function's internal and external… Show more Driving employee and stakeholder engagement through effective digital communication. Responsibilities include but not limited to: - Strategic planning of Marketing and communication activities based on the company's business Objectives, executing them hands-on. - Lead digital communications development and manage the corporate website content, collaborating with the business unit, marketing, HR, and investor relations. - Support other teams and function's internal and external communications goals as an in-house comms consultant. - Social media strategy: define objectives, target audience, tone of voice, goals, and KPIs, new & existing channel prioritization, and evaluate supporting tools. Define content calendar, produce content (image, video, text) with partner agencies, and sharing them efficiently with local markets for local campaign execution. - Structure the internal communication channels and news flow. Internal communication channel development, including content editor training and creating global content guidelines. Notable achievements: - Developed solid product management , project management and service design skills through demanding IT & Comms projects (eg, Building, migrating launching, rolling out new intranets and websites to more than 30 countries (in 2010-2011, 2016-2017) - Solid change management through the launch of digital collaboration and enterprise-social tools globally. - Drove the digitalization of paper-based communication assets - Social media strategy development and implementation (2011, 2018-2019): Defined objectives, goals, channel strategy, tone of voice and way of the working framework to support strengthening the global and local brand presence, social media training to stakeholders - Strong contribution to transform from waterfall to agile website technical development

• Project manager, eBusiness solution, Global Development at KONE Corporation

  • Mar 2007 - Jul 2010

  Espoo, Finland Joined KONE to make one of the first critical digitalization projects at KONE a success: Rebuilding globally streamlined website and integrating with newly introduced CRM solutions, making the website an integrated lead generation channel. This is the period when I learned a great deal about the basics of digital marketing. Responsible for being the IT counterpart for the global marketing and communications and other functions to support their digital external communications objectives… Show more Joined KONE to make one of the first critical digitalization projects at KONE a success: Rebuilding globally streamlined website and integrating with newly introduced CRM solutions, making the website an integrated lead generation channel. This is the period when I learned a great deal about the basics of digital marketing. Responsible for being the IT counterpart for the global marketing and communications and other functions to support their digital external communications objectives. • Played a leading role in new content creation, digital brand guidelines, SEO guidelines, rollout project management, and global training (to close to 40 countries). • Developed and supported local online marketing manages on web content management, SEO, digital marketing tactics at the time. • This experience lead me to continue developing further digital projects in global communications team from 2010 onwards.



Nokia

• Finland
• Telecommunications
• 700 & Above Employee

• Global eCare concept owner

  • Feb 2004 - Feb 2007

  Espoo, Finland Responsible for concept management, to develop robust online help desk services, based on customer feedback and local market insights. Responsible for writing user stories for new features, and ensuring all requirements are implemented as desired. • Gained invaluable experience in software development approach and IT project management while being a product owner for the online Help Desk service – one of the first customer extranet portals at the time. • Built solid change… Show more Responsible for concept management, to develop robust online help desk services, based on customer feedback and local market insights. Responsible for writing user stories for new features, and ensuring all requirements are implemented as desired. • Gained invaluable experience in software development approach and IT project management while being a product owner for the online Help Desk service – one of the first customer extranet portals at the time. • Built solid change communications experience. • Experience in collaboration with global network of colleagues around the world. Increased global usage of Online Helpdesk in comparison to the offline (phone, email) help desk services Developed a high-level concept and carried out an implementation of an early version of knowledge reuse (self-service based solution finder) tool Show less



Nokia Japan

• eCare manager, Nokia Japan

  • Jan 2002 - Feb 2004

  Tokyo, Japan Gained unique and future career-defining experiences in working international company where global processes and tools are streamlined and followed in local markets. Worked as service manager and service marketing manager, and as a key user for Nokia Network’s customer extranet services. Responsible for and performance was measured against the user acquisition and service usage growth in responsible markets: Japan, China, and Taiwan. Key achievements: - Introduced a complete… Show more Gained unique and future career-defining experiences in working international company where global processes and tools are streamlined and followed in local markets. Worked as service manager and service marketing manager, and as a key user for Nokia Network’s customer extranet services. Responsible for and performance was measured against the user acquisition and service usage growth in responsible markets: Japan, China, and Taiwan. Key achievements: - Introduced a complete new extranet service to the local customers, increased the online usage from zero to approx. 15%. - Contributed to further development & improvement of the service through close collaboration with the global team and being close to the demanding customers Show less



G.K. Associates Inc.

• United States
• Architecture and Planning

• Translation Coordinator

  • Sep 1996 - Feb 2000

  Osaka, Japan Project-manage and coordinate the translation project for large Japanese electronics companies: Deliverables were mainly their products/device user manuals in various languages (mostly European languages)