Digital Marketing Specialist

• Jan 2022 - Present

Founder and Marketing Specialist

• May 2020 - Present

- Built end to end Ecommerce Brand websites on the Shopify platform. These websites have been optimised for user experience (UX) on the mobile platform and high conversion rate landing pages. - Using Facebook and Google Ads drove $14,000 in sales revenue for eCommerce products and generated over 80 sales. - Worked collaboratively in managing other paid marketing strategies. This includes social media marketing platforms such as Snapchat and TikTok, and actively engaged in paid promotions/collaborations with Instagram influencers. - Maintained brands over Facebook and Instagram to increase engagement, acquire followers and conduct promotions. Achieved this through tailoring specific hashtags, captions and media content that was consistent with the brand and was relatable to purchasing customers. - Writing articles and copywriting for landing pages. Learned to optimise for SEO/SMO, adapt the tone for specific brand storytelling and structure the writing to match the writing purpose such as for email marketing. - Utilised various softwares including Adobe Photoshop, Adobe Premiere Pro, Adspy, AliExpress, Canva, MailChimp, MS Office, Oberlo and Shopify.

Graduate

• Nov 2019 - Oct 2021

- Supported the Proper Officer of IAG with the legal duties of responding to subpoenas, court orders, reviewing claims matters and completing various legal research tasks for in-house lawyers.- Completed monthly data analysis of IAG’s Customer Net Promoter Score (NPS) for the purpose of Customer Relationship Management (CRM). This involved an excel deep dive into various business metrics such as health check distribution channels and comparing reviews of different business units in order to present this information in a PowerPoint to IAG’s national managers.- Responsible for maintaining relationships with 100 NRMA insureds via telephone communications during the Australia Bushfire Seasons of 2019-2020 in order to complete an events recovery phase worth over $25M.- Produced digital content for the Commercial and Speciality team by utilising softwares such as Adobe Photoshop and Canva.- Coordinated with stakeholders to ensure marketing material complied with legal guidelines. - Involved in media monitoring and daily coverage reports of various IAG brands such as NRMA and CGU.

Analyst

• Aug 2019 - Nov 2019

- Worked in the Group Technology Department with a primary focus on the management of the People's Platform team. - Lead a key business analysis into the People and Culture (Human Resources) Platforms. This involved liaising with key stakeholders, acquiring accurate and relevant business requirements, validating and documenting information. This information was presented to HR Managers and resulted in the decommissioning a platform used by all Australian IAG employees. - Involved in a major streamlining of platforms between Australia and New Zealand. Assisted in the preparation of Australian documentation when liaising with New Zealand stakeholders. - This experience also allowed me to further understand and build my experience with the vital platform SAP. In addition, I worked on projects that utilised important systems such as Microsoft Visio for documentation, JIRA, Confluence and further adopt Scum and Agile fundamentals.

Paralegal

• Feb 2018 - Jun 2019

- Worked in the Prisoners Legal Services of the Civil Law Department Assisted in the major development of a private intranet section available to Legal Aid solicitors when dealing with inmates who have Civil Law issues. This involved extensive legal research, compilation of key processes and creating written summaries around personal injury claims, housing matters, debt with financial institutions and other major matters. - Conducted Audio Visual Links (AVL’s) with clients/inmates on a regular basis and reported and resolved their legal matters with solicitors - Drafted appeals for clients to the NSW Civil and Administrative Tribunal to review the decisions of public agencies such as FACS regarding social housing applications and debt - Dealt with the classification of prisoners, inmate issues and personal injury claims. Supported the provision of advice and assistance in other areas of prisoners’ lives such as family law and civil law (fines, debt, housing) to help them rehabilitate after release

Paralegal

• Dec 2017 - Jul 2018

- Worked in the Legal Services Department for the Refugees team providing assistance to those applying for protection visas. - Aided solicitors at RACS by conducting crucial research on migration law and compiling factual information on country conditions. - Drafted and amended clients’ statements whilst communicating through an interpreter. Acted as the first point of contact for clients in person and over the phone. - Assisted clients fill forms, call the DIBP, write letters to the DIBP and also filed client documents