Ikechukwu Anoke

Founder and CEO at Zuri Health
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Contact Information
Location
Nairobi County, KE
Languages
  • English -
  • Igbo -

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I've had the distinct privilege of working closely with Ike Anoke for several years at Mtech Limited as my superior when he ascended to the role of CEO. The transformative impact he brought to the company in such a short period is nothing short of remarkable. His innovative ideas, unyielding energy, and indomitable spirit propelled Mtech to new heights, inspiring all who had the opportunity to work with him. Ike's creative approach to problem-solving and business development demonstrated a distinct knack for understanding complex challenges, which he met head-on with intelligent solutions that not only addressed immediate concerns but positioned the company. His acumen for innovating within the mobile technology industry has been a major catalyst for our success. But it was not just his professional acumen that set Ike apart. His "never say die" attitude was truly infectious. Regardless of the situation or challenge at hand, Ike always approached it with a level of enthusiasm and determination that was truly inspiring. He not only set high standards for himself but motivated those around him to strive for excellence as well. Perhaps one of Ike's most admirable qualities is his passion for the work we do. This is not a man who simply clocks in and out; he genuinely loves what he does and it shows. He has a unique ability to ignite that same passion in others, creating a driven, unified team that is always ready to tackle the next big challenge. Above all, Ike has been a wonderful mentor and leader, constantly providing guidance and support while fostering a nurturing, collaborative environment. I’ve learned so much under his stewardship and have grown not just professionally, but personally as well. In conclusion, any organization would be fortunate to have Ike Anoke on their team. His leadership, innovative thinking, tireless work ethic, and unwavering dedication to excellence set him apart. He is a visionary leader, an inspiring colleague, and a true asset to any team. Thank you, Ike, for the significant impact you've made during your time at Mtech Limited. Your passion, innovation, and determination will undoubtedly continue to inspire and drive success in your future endeavors.

Abdulmalik Mahdi

Iyke is a passionate leader who strives for excellence in all he does. He has distinguished himself as a consummate professional who has built and grown so many businesses in the last 10 years. Driven by innovation, Iyke does not take no for an answer. Through his business and networking, he has successfully built bridges between East and West Africa. He has the right comportment to keep succeeding in the difficult terrain of business that is Africa.

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Experience

    • Kenya
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Founder and CEO
      • Jan 2020 - Present

      Working with a Talented Team building a comprehensive Mobile health solution which seeks to address Africa's health infrastructure and cost challenges Working with a Talented Team building a comprehensive Mobile health solution which seeks to address Africa's health infrastructure and cost challenges

    • Founder and CEO
      • Jan 2013 - Present

      • Working with young intelligent people to build Africa’s first 360 degrees integrated entertainment business focusing on three flagship brands-  Play-Mobile content and value-added service business.  Taurus Musik- Pan African record label.  Taurus Events- Live events and experiential marketing company. • Developed human resource policies, procedures, training, and recruitment programs paid staff members to ensure positive company growth. • Responsible for financial stability… Show more • Working with young intelligent people to build Africa’s first 360 degrees integrated entertainment business focusing on three flagship brands-  Play-Mobile content and value-added service business.  Taurus Musik- Pan African record label.  Taurus Events- Live events and experiential marketing company. • Developed human resource policies, procedures, training, and recruitment programs paid staff members to ensure positive company growth. • Responsible for financial stability and the development of growth strategies for multiple revenue streams. Show less • Working with young intelligent people to build Africa’s first 360 degrees integrated entertainment business focusing on three flagship brands-  Play-Mobile content and value-added service business.  Taurus Musik- Pan African record label.  Taurus Events- Live events and experiential marketing company. • Developed human resource policies, procedures, training, and recruitment programs paid staff members to ensure positive company growth. • Responsible for financial stability… Show more • Working with young intelligent people to build Africa’s first 360 degrees integrated entertainment business focusing on three flagship brands-  Play-Mobile content and value-added service business.  Taurus Musik- Pan African record label.  Taurus Events- Live events and experiential marketing company. • Developed human resource policies, procedures, training, and recruitment programs paid staff members to ensure positive company growth. • Responsible for financial stability and the development of growth strategies for multiple revenue streams. Show less

    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Executive Director Group Commercialization
      • Oct 2011 - Jan 2013

      Provided high-quality, timely, hands-on guidance to my directors and the company in order to establish or improve the effectiveness of its business and the identification of best ways to extract value out of its product and services. • Efficiently handled group initiatives and stabilized cash flow positions across the group. • Deployed effective and sustainable business models across the group. • Introduced best business practices across the group. • Introduced soft expansion as a… Show more Provided high-quality, timely, hands-on guidance to my directors and the company in order to establish or improve the effectiveness of its business and the identification of best ways to extract value out of its product and services. • Efficiently handled group initiatives and stabilized cash flow positions across the group. • Deployed effective and sustainable business models across the group. • Introduced best business practices across the group. • Introduced soft expansion as a means of growth and consolidated product offerings into few but scalable and Sustainable Products. • As team lead and together with my team, we created the largest content catalog in Africa having on our mobile content roster the biggest and most popular music content in the space of 4 months (July to October of 2012). • Introduced Airtel Africa Content Deal which directly led to revenue growth of over 1.2 million USD in 4 months, and total net revenue in 2012 for the group grew to over 5 million USD. • Expanded MTech’s presence into the francophone market which included countries like Togo, Burkina Faso, DRC, Senegal, Mali, Congo Brazzaville, and Cameroon. • Extended MTech’s presence in Southern Africa to Zambia, Malawi, Zimbabwe, Angola, and Botswana. • Led MTech to become the biggest content aggregator in Africa with over 5000 music titles and market-led status in Nigeria, Ghana, Zambia, and Rwanda.

    • Chief Executive Officer, East Africa
      • Oct 2008 - Jan 2013

      As Chief Executive Officer, continued with the turnaround transformation of the business by setting up proper structures that created a succession planning and knowledge retention system. • Led the company in a turn-around effort from bankruptcy and declining sales to stability without a fresh cash injection, followed by rapid sales growth of over 1000% exceeded by all budget projections in my Five years as CEO. • Transitioned company transformation from a small sized owned business to a… Show more As Chief Executive Officer, continued with the turnaround transformation of the business by setting up proper structures that created a succession planning and knowledge retention system. • Led the company in a turn-around effort from bankruptcy and declining sales to stability without a fresh cash injection, followed by rapid sales growth of over 1000% exceeded by all budget projections in my Five years as CEO. • Transitioned company transformation from a small sized owned business to a middle-sized business and acquisition of new branches across Africa. • Drove the operational planning and successful execution of new product line to capacity to exploit market growth opportunities. • Developed and educated product leaders and employees on the key profit drivers and tied performance, reward, and recognition to those results. • Secured strategic partnership with an international company that deals in large scale promotions and international advertising, resulting in over 1,000,000 USD in revenue.

    • Regional Operations Manager East Africa
      • Aug 2008 - Oct 2008

      • Led all aspects of product development marketing and sales operations, initiated and managed all the revenue streams of the company and the profit and loss of all centers to meet annual operations budget. • Performed monthly financial analysis to evaluate financial position and to clearly communicate expectations and actions to maximize our services financial performance. • Set up the content team for the business. • Developed and structured content database for the first time in the… Show more • Led all aspects of product development marketing and sales operations, initiated and managed all the revenue streams of the company and the profit and loss of all centers to meet annual operations budget. • Performed monthly financial analysis to evaluate financial position and to clearly communicate expectations and actions to maximize our services financial performance. • Set up the content team for the business. • Developed and structured content database for the first time in the business. • Started content business in Tanzania with Tigo and Airtel. • Launched first content business in Warid Telecoms.

    • Senior Product Development Executive for Africa
      • Apr 2007 - Jul 2008

      Responsible for oversight of the development and maintenance of numerous dynamic media interactive products, and also educating and advising company executives on key enterprise technology decisions to enable them to engage vendors, negotiate contracts and manage clients accordingly. • Carried out diligently, such functions which included;  Product modeling for newly created hubs in Kenya, Uganda, and Ghana.  End to end product management in Nigeria.  Set up real-time product… Show more Responsible for oversight of the development and maintenance of numerous dynamic media interactive products, and also educating and advising company executives on key enterprise technology decisions to enable them to engage vendors, negotiate contracts and manage clients accordingly. • Carried out diligently, such functions which included;  Product modeling for newly created hubs in Kenya, Uganda, and Ghana.  End to end product management in Nigeria.  Set up real-time product performance dashboard which helped us understand our product performance in real time.  Seconded to Kenya as Media specialist for 3 months.  Media Interactivity specialist (Kenya).  Launched our media partnerships with Radio Africa Group (Kiss FM, Classic FM, Jambo, East FM)

    • Senior Product Manager
      • Sep 2006 - Mar 2007

      Assigned to write and present business cases for new products and target markets as well as lead implementation teams for new product launches and regional expansion, coordinating among developers, sales, marketing, customer service, and finance. • Took the executive team through strategic planning by presenting market and competitive research and product roadmap. • Project managed the first multimedia service launch in Nigeria (Polyphonic ringtone, true tones, full tracks, wallpapers)… Show more Assigned to write and present business cases for new products and target markets as well as lead implementation teams for new product launches and regional expansion, coordinating among developers, sales, marketing, customer service, and finance. • Took the executive team through strategic planning by presenting market and competitive research and product roadmap. • Project managed the first multimedia service launch in Nigeria (Polyphonic ringtone, true tones, full tracks, wallpapers). • Developed the first song mail service in West Africa- the MTN Nigeria song mail service. • Developed the first Interactive Voice Joke service (Madam Ekeatte on MTN IVR). • Project managed the first syndicated game show on African TV, The Mint Africa, broadcasting in the UK for TV in Africa (TV3 Ghana, WBS Uganda, STV, NTA, MBI, AIT Nigeria).

    • Product Manager Media Partnerships
      • Feb 2006 - Aug 2006

      • Directed all product and channel marketing management for media partnerships as well as leading the marketing research and development team. • Responsible for product development and communications strategies. • Replicating the Cosmo FM success, fostered the ability to partner with Major media houses in Nigeria i.e. ITV Benin, Vision FM Abuja, Sun newspapers, Vanguard newspapers, Cool FM group, etc. • Media partnership revenue accounted for over 80% of the entire department… Show more • Directed all product and channel marketing management for media partnerships as well as leading the marketing research and development team. • Responsible for product development and communications strategies. • Replicating the Cosmo FM success, fostered the ability to partner with Major media houses in Nigeria i.e. ITV Benin, Vision FM Abuja, Sun newspapers, Vanguard newspapers, Cool FM group, etc. • Media partnership revenue accounted for over 80% of the entire department revenue. • Cut MTech’s advertising costs by 100% by bundling services as a value proposition to media partners. • Acquired strategic partners i.e. Motorola, Nokia, Samsung, LG to get free products to run game shows on the media partners.

    • Content Administrator, for Cosmo FM
      • 2005 - Jan 2006

      • Carried out the function to research, design, develop, set specifications, formulate and analyze new products requirements. • Developed user interface and design standards, including improvement of products and also monitoring trends and activities on the market to develop guidelines to increase presence and improve design and usability. • Started the concept for media interactivity on the radio on premium numbers. • Enabled growth of profit base to 3,000 – 4,000 dollars quarterly… Show more • Carried out the function to research, design, develop, set specifications, formulate and analyze new products requirements. • Developed user interface and design standards, including improvement of products and also monitoring trends and activities on the market to develop guidelines to increase presence and improve design and usability. • Started the concept for media interactivity on the radio on premium numbers. • Enabled growth of profit base to 3,000 – 4,000 dollars quarterly from nothing. • Developed Cosmo ringtones, SMS, Wallpaper and radio Interactivity.

Education

  • Strathmore University
    Owner Manager Programme
    2019 - 2019
  • Lagos Business School
    Certification, New product development
    2007 - 2007
  • Nnamdi Azikiwe University
    Bachelor's degree, Political Science and Government
    2000 - 2004
  • Chartered Institute Of Marketing, United Kingdom
    Post Graduate Diploma (PGD)

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