Experience

CNX

• United States
• Advertising Services
• 1 - 100 Employee

• Public Relations Communications Manager

  • Sep 2022 - Present

  - Leaded and managed team to conduct events- Specializing in managing events for Watch & Jewelry, Luxury Fashion Brand as a project manager.- Organising client telling events, including HJ private viewing (exhibition, hostess & usher training), gala dinner/ fine dining, client treatment (transportation, Make-up & Hair, side programme, etc)- Leading 5-7 team members to achieve clients’ objectives.- Maintain media relationship for retainer clients- Leveraged KOLs to deliver brand message- Coordinating with filming production house as a digital video producer, responsible for budget, timetable, monitoring postproduction, etc.- Familiar with art and culture festival and theatrical performance.【Montblanc】・Retainer Service：Media Relationship Maintain, Event Planning & Excision, KOLs Seeding【Cartier】・2022 HJ Event: Gala Dinner, Press Day【CINDY CHAO The Art Jewel】・2022 HJ Exhibition, Gala Dinner, Press Day Event Show less

• PR Assistant Manager

  • May 2018 - Sep 2022

  - Established or maintain cooperative relationships with representatives of community, consumer, employee.- Planed or directed development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments and agenda.【Montblanc】・Retainer Service：Media Relationship Maintain, Event Planning & Excision, KOLs Seeding・Project and Event Planning: 《On the Move》Pop-up Store Event、《LEM-Victoria & Albert》、《101 Re-opening》Event Execution・KOLs Seeding:《Summit 3》、《UltraBlack》、《MONTBLANC x Maison Kitsuné》,etc【Cartier】・2021 CLASH Event (cancelled due to the COVID-19 pandemic)・2020 HJ Event: 『A day with Cartier』, Press Event, PV・2019 Panthère Event: 『Into The Wild Exhibition』, VIPs Cocktail Party, Press Event, Filming・2018 Panthère Event: Guest Event, Cocktail Party, Press Event【Audemars Piguet】・2022 CNY Event: CRM Event, Dinner, and Performance Arrangement・2021 Golf Event: Press Day, Client Dinner, and Side Programme【CHANEL】・2021 Cruise Event: Client Private View, Press Day, etc.【Taipei Fashion Week (文化部臺北時裝週)】・2020- 2021 Press Conference, Opening Show Execution, Press Release【ASAHI】・2020 Pop-up Store Event: Chef Collaboration, Store Operation, Press【Shiseido (Flelis International Inc資生堂集團法倈麗股份有限公司)】・LAURA MERCIER Launch Event (2019)・NARS: 1st Speakeasy Orgasm Party (2018) Show less

• Senior Account Executive

  • Jun 2016 - Apr 2018

  - Event planning- New client pitching- Media relationship establishment and maintaining- Project execution & 3rd party liaison- Planning & reporting- Account management【TOYOTA Taiwan】・2018 Prius c 網路影片 (邵雨薇篇、周曉涵篇)・2018 Altis X 網路影片 (瑞瑪席丹篇、世大運金牌選手篇) ・2017 C-HR 時尚系列網路影片(江宏傑篇、張景嵐篇、搶先試乘會活動快剪、試駕心得、時尚派對活動快剪)、C-HR 試駕會、C-HR VIPs Party 【Clarins】・2016 FEED X Clarins CSR Project (2016)【ASUS】・ZenBook 3 Launch Media Conference (2016)【Project Plus】・Opening Event (2016) Show less



Prada Group

• Italy
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Sale Associate

  • Oct 2014 - Feb 2016

  Worked for Prada bag& accessory department in one of biggest shopping centre in Europe, Selfirdges. Provided precise customer service in both English and Mandarin for top VIC to meet different needs, and brought a comfortable shopping experience. - Create sales ceremony with customers, including brand & product introduction and excellent customer service. - Customer appointment arrangement. - Arrange in-store activity - Prepare daily report and trend report to Selfridges. - Assist in visual merchandising Show less



Jet-Go Consulting Group 戰國策傳播集團

• Taiwan
• Public Relations and Communications Services
• 1 - 100 Employee

• Project Supervisor

  • Jul 2013 - Jul 2014

  Jet-Go PR Consulting Group is established in 1994, the 2nd largest PR firm in Taiwan. Its diverse team of experts has been helping local and international clients realize their public relations and public affairs goals in Taiwan. As Taiwan’s leading strategic communication experts, Jet-Go has experience & know-how to reach a variety of audiences in both the public and private sectors. Now, Jet-Go has a diverse and multidiscipline staff of 80+ across Taiwan and China. - Specializing in Government Relation and CSR - DMS (daily media scan) 每日媒體監測、立法院監測 - Project execution 專案執行 - Marketing strategy & Issue analysis 行銷企劃與議題分析 - Media Event 媒體活動 - Media relationship maintaining 媒體關係維護 - Planning and Report 企劃與報告 - Account management 專案管理 - 3rd party liaison 第三方/ 廠商聯繫 - Logistic & Administration 行政與後勤 【Visa】 ・Symposium, CSR, issue monitoring 【GrapeKing / 葡萄王生技】 ・Media relationship maintaining 【Federation for the Welfare of Elderly/中華民國老人福利推動聯盟】 ・愛『住』『易』、望你『找』歸 記者會 【Chunghwa Telecom/ 中華電信】 ・2014 CSR & family day project executive. 19周年慶 分享愛 「熊」Happy 「童」樂計畫 【Roche/ 羅氏藥廠】 ・Madopar project proposal & execution. 帕金森的「顫」鬥人生 【Taiwan Immunization Version and Strategy/TIVS台灣疫苗推動協會】 ・Project execution, including press briefing, seminar, etc. Show less



Istar Resources

• Taipei

• Account Supervisor

  • Jan 2013 - Jun 2013

  - Product launch & re-launch/ Fashion show產品發表/ 時裝秀 - Media Event媒體活動 - Celebrity seeding/ KOLs leverage 名人置入 - Event coordination 活動執行 - Media buy 媒體購買 - Editorial plan 雜誌專訪規劃 - News Release & monitoring 新聞發佈 - Planning & reporting (monthly report, news clipping, etc.) 活動規劃 ・Tissot天梭表 : PR retainer, media gathering ・Steve Madden: 2013 STEVE MADDEN Rock Asia VIPs Party Night) (2013 秋冬新品上市Party) ・borsalini: 2013 F/W New Product launch show (2013 秋冬新品上市記者會) ・Corum 崑崙錶: 2013 VIPs Dinner Planning Show less



AccessUs Marketing Services Inc.

• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Jan 2012 - Jan 2013

  Founded in 2001, AccessUs had been devoted to helping customers accurately and effectively deliver information with regard to their brands, services, and solutions. Clients are from B2B IT, technology solutions and consumer electronics industries. - Specializing in B2B IT industry, and technology solutions - Media Monitoring 媒體監測 - Account management 專案管理 - Project execution 專案執行 - Media briefing & gathering 媒體記者會、餐會 - Product review 產品測試 - Testimonial project 成功案例撰寫 - Media relationship build-up and maintaining 媒體關係建立與維護 - Planning & report 企劃與報告 - 3rd party liaison第三方/ 廠商聯絡 ・Broadcom 博通 : PR retainer長約客戶 ・Projects 專案客戶 ・Hitachi Data Systems (HDS 日立數據系統): Product launch & re-launch (專案執行、產品發表記者會、雜誌專訪) ・Underwriters Laboratories Inc. (UL): Testimonial project (成功案例撰寫) ・SAP：Project execution (專案執行) ・Campuware：Project execution (專案執行) ・Fuji Xerox Company, Limited (富士全錄印表機)：2012 new product launch and media gathering (『新一代真．省．齊 更快、更環保、更便宜』) Show less



IF Kids Theatre 如果兒童劇團

• Taipei City, Taiwan

• Public Relations Specialist

  • Nov 2007 - May 2008

  One of the biggest child’s performing groups in Taiwan, the team chief is well known for his remarkable performance for kids. • Main Duties 工作說明 - Press conference planning & execution 記者會規劃 - Marketing strategy 行銷策略 ＆通告安排 - Merchandise sale 演出前台服務 - Assist in touring 巡演庶務協助 - Media exposure monitor 媒體監測 One of the biggest child’s performing groups in Taiwan, the team chief is well known for his remarkable performance for kids. • Main Duties 工作說明 - Press conference planning & execution 記者會規劃 - Marketing strategy 行銷策略 ＆通告安排 - Merchandise sale 演出前台服務 - Assist in touring 巡演庶務協助 - Media exposure monitor 媒體監測



Tainaner Ensemble 台南人劇團

• Tainan

• Public Relations

  • Dec 2004 - Nov 2006

  • PR 公共關係管理 - Media relationship build- up and maintaining 媒體關係建立與維繫 - Press conference planning & execution 記者會召開 - Performing PR duties with writing press release 新聞稿撰寫 • VIPs 貴賓聯繫 • Marketing 行銷策略規劃 - Marketing strategy & key image launch for upcoming performance 行銷策略與主視覺規劃 - Carry out marketing campaign via website and newsletter 網站活動 - Sponsorship approaching 異業結合 • Front Stage Management 演出前台管理 - Theatre & front stage management; SOP launch 劇場前台SOP建立、管理 - Audience & VIP hospitality 觀眾與貴賓招待 - Box office 票務 - Merchandise sales 小賣品銷售 - Volunteer arrangement, including recruiting and training 義工招募與訓練 • Administration & Others 行政 - Pitching government tender 政府標案 - Approaching and reporting government grants and fundings.報告 Show less