Iiris Takkinen
Customer Relationship Marketing Manager at Luxid- Claim this Profile
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Topline Score
Bio
Johanna Lehtinen
Iiris is exactly the CRM Pioneer that our team needed. She has a fantastic natural ability to lead and teach people, everyone requests to work with her on all things CRM. With her superb hunger for more knowledge about Braze; she wins the client over with her strategic thinking and innovative ideation. I would 100% recommend Iiris as I have truly enjoyed working with this expert trailblazer.
Johanna Lehtinen
Iiris is exactly the CRM Pioneer that our team needed. She has a fantastic natural ability to lead and teach people, everyone requests to work with her on all things CRM. With her superb hunger for more knowledge about Braze; she wins the client over with her strategic thinking and innovative ideation. I would 100% recommend Iiris as I have truly enjoyed working with this expert trailblazer.
Johanna Lehtinen
Iiris is exactly the CRM Pioneer that our team needed. She has a fantastic natural ability to lead and teach people, everyone requests to work with her on all things CRM. With her superb hunger for more knowledge about Braze; she wins the client over with her strategic thinking and innovative ideation. I would 100% recommend Iiris as I have truly enjoyed working with this expert trailblazer.
Johanna Lehtinen
Iiris is exactly the CRM Pioneer that our team needed. She has a fantastic natural ability to lead and teach people, everyone requests to work with her on all things CRM. With her superb hunger for more knowledge about Braze; she wins the client over with her strategic thinking and innovative ideation. I would 100% recommend Iiris as I have truly enjoyed working with this expert trailblazer.
Experience
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Luxid
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Finland
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Advertising Services
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100 - 200 Employee
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Customer Relationship Marketing Manager
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Aug 2022 - Present
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Suunto
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Finland
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Computers and Electronics Manufacturing
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100 - 200 Employee
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CRM Marketing Manager
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Dec 2021 - Aug 2022
-Ownership of Global CRM Marketing activations -Marketing automation journeys (Salesforce) -Editorial and service communications (Salesforce) -App user communications with a marketing automation platform (Braze) -Realtime mobile analytics with the best mobile analytics platform available (Amplitude) #UserLifeCycleManagement #Engagement #Brand #Loyalty #LTV #DataDriven #MultiChannel #A/B-testing #GoogleAnalytics #Miro #Figma -Ownership of Global CRM Marketing activations -Marketing automation journeys (Salesforce) -Editorial and service communications (Salesforce) -App user communications with a marketing automation platform (Braze) -Realtime mobile analytics with the best mobile analytics platform available (Amplitude) #UserLifeCycleManagement #Engagement #Brand #Loyalty #LTV #DataDriven #MultiChannel #A/B-testing #GoogleAnalytics #Miro #Figma
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Suunto
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Finland
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Computers and Electronics Manufacturing
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100 - 200 Employee
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Mobile Marketing Specialist Suunto & Sports Tracker
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Mar 2020 - Apr 2021
- Mobile communications with a marketing automation platform (Braze) - Realtime mobile analytics with the best mobile analytics platform available (Amplitude) - App store optimization for two apps that are localized for 20 languages (Google Play & App Store) - Mobile support / customer success process - Copywriting & graphic creation process with the team - Mobile communications with a marketing automation platform (Braze) - Realtime mobile analytics with the best mobile analytics platform available (Amplitude) - App store optimization for two apps that are localized for 20 languages (Google Play & App Store) - Mobile support / customer success process - Copywriting & graphic creation process with the team
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Mobile Marketing Specialist
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Mar 2018 - Mar 2020
-In-Application marketing using Digital marketing tools (Braze) and environment -User acquisition and retention -App Store Optimization (iTunes & Google Play) -In-Application marketing using Digital marketing tools (Braze) and environment -User acquisition and retention -App Store Optimization (iTunes & Google Play)
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Marketing Coordinator
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Apr 2017 - Mar 2020
-User lifecycle management -Content and campaign creation -Social media & In-Application marketing using Digital marketing tools (Social Studio, Braze) and environment -Website content management and coordination in EpiServer CMS tool (including UX, SEO) -Support on website development projects -User rights management of B2B services (Material bank and Dealer Locator) -User lifecycle management -Content and campaign creation -Social media & In-Application marketing using Digital marketing tools (Social Studio, Braze) and environment -Website content management and coordination in EpiServer CMS tool (including UX, SEO) -Support on website development projects -User rights management of B2B services (Material bank and Dealer Locator)
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Sports Tracker - the original fitness app
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Software Development
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Marketing Coordinator
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Feb 2017 - Mar 2020
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Customer Support Specialist
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May 2016 - Mar 2020
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Education
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2020 - 2022
Metropolia University of Applied Sciences
Master's degree, Health Business Management -
2010 - 2016
Metropolia Ammattikorkeakoulu - Helsinki Metropolia University of Applied Sciences
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Metropolia University of Applied Sciences
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