Head of Digital Sales

• Sep 2020 - Present

Key Account & Digital Development Manager

• Jun 2019 - Sep 2020

Kärkimedia is a sales and marketing organization jointly owned by the 31 largest regional newspapers in Finland. The purpose of Kärkimedia is to offer a centralized and cost-effective way to plan and purchase nationwide or regional newspaper media campaigns. Our mission is to sell, market and develop the entire newspaper media in Finland. Our offering includes both print- and digital advertising solutions (display-, digital edition- and native advertising).Primary responsibilities:- Acting as a mediator between customers (i.e. media agencies and advertisers) and 31 newspapers, communicating customer needs and translating those needs into new digital product bundles and feature enhancements- Defining sales and marketing strategies to maximize customer awareness and engagement with Kärkimedia's digital products- Tracking and managing the performance of Kärkimedia's digital product portfolio- Determining the pricing and revenue projections of these products - Ensuring timely development, launch, sales and delivery of products by coordinating between external partners (such as Relevant and Richie) and internal stakeholders (account managers and newspapers)- Participating in client sales calls on key accounts

Account Manager

• Oct 2017 - Jun 2019

- Serving as the lead point of contact for all customer account management matters to many of the biggest national advertisers- Building and maintaining strong, long-lasting client relationships- Negotiating contracts and closing agreements to maximize profits- Ensuring the timely and successful delivery of our solutions according to customer needs and objectives- Developing new business with existing clients and/or identify areas of improvement to meet sales quotas- Forecasting and tracking key account metrics (monthly and quarterly sales results, and annual forecasts)

Digital Key Account Manager

• Mar 2016 - Oct 2017

- Sales and planning of cross-screen/media campaigns to KSF Media's online and offline channels(display, mobile, video, native and print advertising)- Data driven campaign analysis and optimization - KSF Media's display and mobile advertising solutions- Programmatic buying and HBL 365 advertising solutions (AdForm, Widespace & Richie)- Development of new digital marketing solutions - Taking care of media -and marketing agency relations- Project planning and project leadership

Digital Account Manager

• Mar 2015 - Mar 2016

- Sales and planning of cross-screen/media campaigns to KSF Media's online and -offline channels (display, video, mobile and native advertising)- Development of new digital marketing solutions- Trafficking display campaigns, campaign analysis and -optimization, results measurement and -reporting (Cxense Display, RAM, Google Analytics)- Taking care of media -and marketing agency relations- Project planning and project leadership

Project Manager, Delegate Operations

• Jan 2015 - Mar 2015

- Ownership of the entire delegate sales process for IdeaGarden HoReCa event- Prospecting high-level decision makers and researching their investment plans for the next 18 months- Bringing the decision makers together with the right solution providers by inviting them to an industry specific business event, and arranging 1-to-1 meetings between the two- Creating marketing materials for the event

Sales & Marketing Support

• Aug 2014 - Jan 2015

- Taking care of email and sales marketing communication - Creating email marketing campaigns from event specific material- Creating sales materials (e.g. invitations), reports and prospect lists- Cooperating with Sales Managers and Pre-Sales in all 11 ME countries- Participating in Growth Session processes which are events held for potential ME partner companies- Updating customer databases and handling various CRM-tasks- Supporting Sales Teams in various adhoc-tasks* Voted as the Best Team Member of Q4, Marketing & Surveys Service Center, based on overall performance.

Technical Sales Representative

• Jun 2011 - Jan 2012

- Marketing and selling techno chemistry products to businesses - New customer acquisition and follow-up with key accounts - Order handling and after sales support - Customer service* Broke records for both the biggest single sale and biggest monthly sales. - Marketing and selling techno chemistry products to businesses - New customer acquisition and follow-up with key accounts - Order handling and after sales support - Customer service* Broke records for both the biggest single sale and biggest monthly sales.

Sales Promoter / Event Production Assistant

• Nov 2010 - Dec 2011

- Sales promotion and event production at corporate and B2C events - Sales promotion and event production at corporate and B2C events