Ihar Heneralau
CEO at ICTools- Claim this Profile
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English Native or bilingual proficiency
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French Native or bilingual proficiency
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Russian Native or bilingual proficiency
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Italian Professional working proficiency
Topline Score
Bio
Mikhail Shmakov
Ihar brought a lot of useful market insights to Movie Studio Story project. He was always really helpful as our main point of contact with the publisher. He'll be a perfect core team member for any gaming projects.
Zoe Chen
Ihar is an experienced product manager in mobile gaming industry. He is extremely intelligent, incredibly humble, yet very connected to the global mobile gaming community. He spearheaded several projects at ZQGame from recruiting developer team to designing product roadmap, from managing production timeline to planning live events. It was a great pleasure to have worked with Ihar and to know him as a friend. I highly recommend Ihar to any organization that's eager to acquire a talent like him.
Mikhail Shmakov
Ihar brought a lot of useful market insights to Movie Studio Story project. He was always really helpful as our main point of contact with the publisher. He'll be a perfect core team member for any gaming projects.
Zoe Chen
Ihar is an experienced product manager in mobile gaming industry. He is extremely intelligent, incredibly humble, yet very connected to the global mobile gaming community. He spearheaded several projects at ZQGame from recruiting developer team to designing product roadmap, from managing production timeline to planning live events. It was a great pleasure to have worked with Ihar and to know him as a friend. I highly recommend Ihar to any organization that's eager to acquire a talent like him.
Mikhail Shmakov
Ihar brought a lot of useful market insights to Movie Studio Story project. He was always really helpful as our main point of contact with the publisher. He'll be a perfect core team member for any gaming projects.
Zoe Chen
Ihar is an experienced product manager in mobile gaming industry. He is extremely intelligent, incredibly humble, yet very connected to the global mobile gaming community. He spearheaded several projects at ZQGame from recruiting developer team to designing product roadmap, from managing production timeline to planning live events. It was a great pleasure to have worked with Ihar and to know him as a friend. I highly recommend Ihar to any organization that's eager to acquire a talent like him.
Mikhail Shmakov
Ihar brought a lot of useful market insights to Movie Studio Story project. He was always really helpful as our main point of contact with the publisher. He'll be a perfect core team member for any gaming projects.
Zoe Chen
Ihar is an experienced product manager in mobile gaming industry. He is extremely intelligent, incredibly humble, yet very connected to the global mobile gaming community. He spearheaded several projects at ZQGame from recruiting developer team to designing product roadmap, from managing production timeline to planning live events. It was a great pleasure to have worked with Ihar and to know him as a friend. I highly recommend Ihar to any organization that's eager to acquire a talent like him.
Credentials
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Strategic Planning Fundamentals
Lynda.comNov, 2015- Oct, 2024 -
Agile Project Management
lynda.comOct, 2015- Oct, 2024 -
Managing Project Schedules
Lynda.comOct, 2015- Oct, 2024 -
Project Management Fundamentals
lynda.comOct, 2015- Oct, 2024
Experience
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ICTools
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United States
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Software Development
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1 - 100 Employee
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CEO
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Oct 2022 - Present
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ICVR
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United States
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Software Development
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1 - 100 Employee
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CEO / Co-Founder / Executive Producer
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Dec 2016 - Present
ICVR is a digital production studio with a focus on gaming and virtual production. We specialize in interactive entertainment, storytelling, and innovative technology, serving clients in the media & entertainment, gaming, tech, and teleco industries. Originally founded as a VR & AR gaming studio, ICVR’s expertise has grown to include other emerging technology such as Digital Humans, photorealistic photogrammetry asset creation, real-time virtual production in Unreal Engine, back-end, networking, and more. This breadth of expertise allows us to perform full-cycle development in-house, and work efficiently between our different branches. As a global development studio, our access to top Eastern European talent, most of whom have worked with major studios on AA/AAA games, allows us to quickly scale our internal team to tackle any project. Since founding, ICVR’s team size has doubled every year, and now includes 90+ full-time employees that cover a wide range of expertise.
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Entrepreneurs' Organization
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Non-profit Organizations
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Member | Learning Co-Chair 2021/22
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Jun 2021 - Present
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French Riviera Realty
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France
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Real Estate
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Managing Partner
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Oct 2013 - Present
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Co-Founder & Director of Marketing & Advertising
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Oct 2009 - Oct 2013
A luxury real estate brokerage, which provided services from leasing and purchasing of real estate and yachts in the French Riviera region. Responsible for managing daily company operations, marketing strategy development, advertising, promotional campaign management, establishing media relationships, press release preparation, trade show coordination, managing online platform development, overseeing social media activities, and client relations.▪ Developed new marketing and advertising programs, which were integral in firm’s tremendous growth.▪ Managed Real Estate Management and Development division, working closely with key contractors and partners.
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Product Manager
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Aug 2014 - Nov 2016
Responsible for product management, product development, project management, building and managing product roadmap, staff training and supervision, workflow coordination, marketing strategy development, marketing campaign management, new process development, and other product management-related functions. Works with multiple production teams through the full product lifecycle through to global launch and live operations. Oversees product production activities, localization, marketing, and user acquisition. Managed product localization and launch for the French and Russian markets. ▪ During tenure with company, has managed four products, with products meeting all organizational expectations. ▪ Has designed and implemented new, innovative product features, which improve acquisition, engagement, retention, and monetization; utilizes competitive and market trend analysis to ensure maximum project success. ▪ Develops strategies which are based on game metrics and user feedback, optimizing main KPIs. ▪ Works with production and marketing teams in implementing and launching new game features. ▪ Also measures success of product features after release, optimizing their performance.
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Business Development Expertise Inc
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United States
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Advertising Services
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Founder / CEO
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Oct 2013 - Aug 2014
Responsible for consulting with clients regarding their needs, developing specialized client marketing programs, campaign management, preparing marketing collateral, monitoring campaign performance, enacting corrective program measures, and all aspects of client relations. Developed and managed innovative marketing campaigns for a diverse clientele, which was comprised of medium and small businesses. Developed and managed digital products for clients, which included website, CRM, and custom software. ▪ Developed marketing campaigns which included SEO, SEM, social media, email, content marketing, and lead generation, with campaigns meeting with consistent success. ▪ Tracked and analyzed campaign metrics, monitored performance, and enacted corrective measures which ensured that campaigns met with their maximum potential.
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AT Realty
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United States
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Real Estate
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Manager of Sales
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2008 - Oct 2009
As the Manager of Sales, I led a team of real estate salespersons by creating objectives, forecasting and developing annual quotas for French Riviera region. I spearheaded the development and implementation of a successful international digital marketing. I was also commended for my innovative campaigns; I was successful in increasing revenue by 70% through the creation of loan solution for international buyers, which created new partnerships with financial institutions and increased options spending for clientele. On a daily basis, I managed the entire sales department. My managerial duties included recruiting and training team members, task delegation and strategy implementation.
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STM Technologies
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India
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Advertising Services
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Assistant to Director of International Sales
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Jul 2006 - Mar 2008
As the Assistant to the Director of International Sales, I supported the daily sales and public relations activities for a leading technology and product & services organization. I was responsible for coordinating and managing special events including venue selection, vendor negotiations and day-of facilitation. I also managed existing accounts and was commended for building relationships with senior decision makers, exceeding revenue and growth objectives and achieving high levels of customer and partner satisfaction. I also managed the public relations department and directed publicity programs and campaigns. I was successful in enhancing the public image of the company and communicating the company's vision and mission.
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Education
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University of California, Los Angeles
Post-Graduate Business Administration & Marketing Certificate, Marketing -
ISCAE Nice, School of Buisiness
Bachelor, Business Administration, Finance, Wealth Management, Insurance, Banking -
ISCAE Nice School of Business, Nice, France
Bachelor of Business Administration (BBA), Marketing, Real Estate & Business Law