Experience

SMI - Strategic Market Intelligence

• Brazil
• Travel Arrangements
• 1 - 100 Employee

• Chief Marketing Officer

  • Sep 2021 - Present

  Accounts: Design Hotels | Alamo, Enterprise, National | San Francisco Travel | Passport Resorts | OTC - Online Travel Concierge.- Leadership of marketing, communication and public relations teams in Latin American countries;- Annual planning of marketing, communication and public relations campaigns for all company accounts and brands;- Strategic planning and management of digital marketing campaigns in Latin America;- Planning and coordinating branding, marketing, trade and PR events;- Creation of advertising and B2C marketing campaigns with travel agencies and tour operators in Brazil, Mexico and Colombia;- KPIs development and management;- Negotiation, planning and monitoring in national and international trade shows and events;- Branding - creation, development and planning of new brands;- Plan development and presentation for RFP;- Creation direction and coordination of marketing actions such as emails marketing, branded content, graphic materials, online banners and digital campaigns;- Management of brand content actions such as newsletters, social media, podcasts, blogs, webinars;- Planning and management of internal marketing campaigns. Show less

• Account Director LATAM - San Francisco Travel

  • May 2019 - Present

  - Managing a team of account managers and executives in Brazil, Mexico, Colombia and Argentina;- Planning, presentation and direction of annual digital marketing, trade and PR campaign in Latin American countries;- Financial planning of San Francisco Travel's trade and marketing actions;- Coordination and execution of campaigns with the travel agencies and tour operators;- Coordination of PR campaigns with media and digital influencers;- Planning and execution of Marketing, Trade and PR events in major Latin American cities;- Organizing and escorting famtours and press trips;- Relationship with suppliers and partners in the USA;- Identify and analyze market opportunities. Show less

• Marketing Manager LATAM

  • Jan 2019 - Sep 2021

  Marketing Manager at SMI managing the team and the marketing and communication actions of the brand itself, and mainly for the San Francisco Travel, Design Hotels, Alamo, Enterprise, National, Passport Resorts, OTC – Online Travel Concierge and Europcar accounts (account of another partner company).

• Account Manager - San Francisco Travel

  • Dec 2017 - May 2019

  San Francisco Travel Association’s mission is to enhance the local economy by marketing San Francisco and the Bay Area as the premier destination for leisure travel, conventions, meetings and events. My roles:- To be the main contact for San Francisco and the Bay Area for trade;- Make presentations, trainings and webinars about the destination;- Identify opportunities and develop action plans to promote San Francisco;- Frequently visit travel agencies and tour operators throughout Brazil, in addition to maintaining frequent contact and providing support for the creation of itineraries, contacting suppliers and updating them with news;- Content production for social media and newsletters;- Attend trade shows and events, national and international;- Make performance reports. Show less

• Account Manager - Design Hotels™

  • Jul 2017 - Jan 2019

  Design Hotels™ represents and markets a curated selection of over 300 independent hotels in 50 countries across the globe. More than a collection of hotels, the company is a collection of stories and each property reflects the ideas of a visionary hotelier. My roles:- Frequently visit high-end travel agencies throughout Brazil and present the brand concept and hotel portfolio;- Prepare product presentations and conduct sales training;- Attend trade shows and events;- Make performance reports;- Plan and carry out Design Hotels events in Brazil;- Receive and accompany hoteliers on sales missions. Show less



OWT Boutique Travel

• Brazil
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Marketing and Communications Senior Analyst

  • Jul 2016 - Jun 2017

  OWT is a boutique travel agency to tailor made luxury journeys, a membership of Traveller Made network community. Thirteen years in travel industry have made possible to create exclusive and personalized travel itineraries to clients who are looking for unique experiences. My main responsibilities were: - Branding, creation of the new brand; - Create and curate relevant and valuable content to website, newsletter, graphic materials, social media, etc; - Design and coordinate e-mail marketing campaigns; - Analyze email marketing campaign results; - Tracking customer experience, analyze reports and data points, convert to strategic actions and solutions. Show less



Donato Viagens e Turismo

• Brazil
• Travel Arrangements
• 1 - 100 Employee

• Marketing Leader

  • Feb 2013 - Jun 2016

  Donato Viagens is engaged in the provision of premium travel-related services, which includes organizing tailor-made travel itineraries for individual clients, running guided tours and special interest groups and providing professional travel services for corporations all over the world. As Marketing and Communications Leader, I answered about everything that involves those areas in the company, my main responsibilities were: - Manage and control content publish in all online and offline platforms, as website, newsletter, graphic materials, social media, etc. - Create and coordinate e-mail marketing campaigns. - Managing directly advertising agencies (digital and offline) and controlling deadlines - Support sales team with content, presentations, videos, reports. - Tracking the customer experience, analyze reports and data points, convert to strategic actions and solutions. - Bring innovation Show less



Inditex

• Spain
• Retail
• 700 & Above Employee

• ZARA Sales Consultant

  • May 2012 - Oct 2012

  Sales consultant for Zara menswear (Inditex Group) in King St store, Dublin 2. Activities: sales, customer service, display organization, visual merchandising, inventory organization. Sales consultant for Zara menswear (Inditex Group) in King St store, Dublin 2. Activities: sales, customer service, display organization, visual merchandising, inventory organization.



B2 Agência

• Brazil
• Advertising Services
• 1 - 100 Employee

• Art Director

  • Apr 2010 - Jul 2011

  Design graphic materials and develop online communication. Develop presentations and reports. Create the design and manage the content of newsletter to Skol (Ambev). Responsible for the communication of Circuito Skol Facul (Ambev’s project to university students). Achieve goals and deadlines. Contact with suppliers and customers. Communicate in variety of media channels (e.g. blogs, websites, email, social media). Analyze reports and surveys. Design graphic materials and develop online communication. Develop presentations and reports. Create the design and manage the content of newsletter to Skol (Ambev). Responsible for the communication of Circuito Skol Facul (Ambev’s project to university students). Achieve goals and deadlines. Contact with suppliers and customers. Communicate in variety of media channels (e.g. blogs, websites, email, social media). Analyze reports and surveys.



May Harris Comunicação

• Communication Trainee

  • Jan 2009 - Aug 2009

  Design graphic materials and online advertising. Develop and receive briefs. Contact with suppliers and customers. Communicate in variety of media channels (e.g. blogs, websites, email, social media). Develop clothing catalogs and fashion editorials. Design graphic materials and online advertising. Develop and receive briefs. Contact with suppliers and customers. Communicate in variety of media channels (e.g. blogs, websites, email, social media). Develop clothing catalogs and fashion editorials.



Enkma Relationship Intelligence

• Marketing Trainee

  • Jan 2008 - Sep 2008

  Work with a team to create ad campaigns. Work directly with costumers to develop advertising campaigns. Solicit business from prospective clients. Segment market for shopping of mailing list. Work with a team to create ad campaigns. Work directly with costumers to develop advertising campaigns. Solicit business from prospective clients. Segment market for shopping of mailing list.