Igor Smirnov
Senior buyer at TSUM Moscow- Claim this Profile
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German Full professional proficiency
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English Professional working proficiency
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Italian Professional working proficiency
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Russian Native or bilingual proficiency
Topline Score
Bio
Experience
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TSUM Moscow
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Russian Federation
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Retail
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300 - 400 Employee
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Senior buyer
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2016 - Present
• Analyzed a predicted seasonal trends, monitored the latest products on the market to form a buying strategy.• Formed the brand list and managed assortment of men’s department and e-commerce activities to meet seasonal financial targets.• Analyzed and processed sales reports for future season budgeting. • Communicated with suppliers, maintained effective business relationships with 60+ brands to support long term goals.• Negotiated commercial terms (delivery, payment, discounts, etc.) in order to reach business goals.• Controlled logistics process of all merchandise delivery to manage SKU lifecycle.• Kept track of sales of each brand product.• Conducted product training sessions and workshops.• Coordinated activities with PR department to ensure effective product push on the market. • Regularly took part in the largest European fashion fairs such as Pitti Uomo and Micam.Purchased following brands:Brunello Cucinelli, Gucci, Balenciaga, Bottega Veneta, Celine, Balmain, Margiela, Dior, Dolce&Gabbana, Dsquared, Givenchy, Moncler, Lanvin, Off White, , Saint Laurent Paris, Stone Island, Versace, Santoni, Adidas x Yeezy, Nike Lab, Nike SBBusiness trips: 50% of business hours (Italy, France, UK, US);
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Head of Men’s Formal wear Department
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Jun 2014 - 2016
• Achieved set business indicators (Sales plan UPT, AVT).• Became the best manager of the men’s department twice (SS15, FW15/16).• Achieved seasonal CRM KPI 60% return of regular customers. • Provided a superior level of customer relations, promoted sales and service culture through coaching, mentorship, guidance and staff motivation.• Managed a team of 20+ members to insure a luxury-level service.• Analyzed daily the individual staff sales. • Implemented goods analytics and stock-taking
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Buyer / Sales Director
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Apr 2011 - Apr 2014
Premium clothing and accessories.• Managed and developed a boutique chain from 4 up to 21 stores.• Negotiated ordering new collections and coordinating delivery terms with suppliers at the brand owner level.• Developed and maintained an up-to-date partner database.• Implemented budgeting by brand and area considering the trend forecasts. • Carried out pricing.• Prepared and customized sales analysis and seasonal reporting.• Prepared and planned sales events.• Developed and launched an own shoe brand MG • Regularly took part in the largest European fashion fairs such as Bread and Butter, Premiere, Pitti Uomo and Micam.
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Junior Buyer / Store Manager
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Feb 2009 - Mar 2011
• Started to work as a junior buyer and helped to manage the assortment to the buying team.• Successfully managed and carried out the purchase for a multi-brand store.• Implemented sales plans.• Carried out conflict resolution.• Organized learning and training courses for sales staff, monitored the appearance and conditions at stores and the professionalism of sales staff.• Customized staff shifts and holiday planning.• Checked daily inquiries and financial reports (returns/exchanges, customer database).• Tracked remaining stock and made sure sufficient goods are available in the relevant stores.
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Education
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Saint Petersburg State University
Master's degree, International Economics -
Saint Petersburg State University
Bachelor's degree, Economics -
Saint Petersburg State University
Interpreter in the field of professional communication, German Language and Literature