Igor Petrovic

Account Director at Block&Roll
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Location
Serbia, RS

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Experience

    • Italy
    • IT Services and IT Consulting
    • Account Director
      • Oct 2022 - Present

      Clients: Roma Company 2022-present - ATL, Digital campaigns; Unicef Serbia 2022 - Digital; Ana and Vlade Divac Foundation 2022 - PR; Rajićeva Shopping Center 2022 - BTL, Digital; Clients: Roma Company 2022-present - ATL, Digital campaigns; Unicef Serbia 2022 - Digital; Ana and Vlade Divac Foundation 2022 - PR; Rajićeva Shopping Center 2022 - BTL, Digital;

    • Founder, Chairman of the Board
      • Nov 2009 - Present

      http://ceprav.org/ http://ceprav.org/

    • Serbia
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Nov 2015 - Oct 2022

      Clients: Telekom Srbija (brand: mts) 2022-present - ATL, BTL, Digital campaigns; Mastercard 2022 - ATL, BTL, Digital; Apatin Brewery (brands: Jelen, Apatinsko beer) 2022 - ATL; Ahold Delhaize Serbia (brands: Maxi, Shop&Go, Tempo) 2018-2022 - ATL, BTL, Digital; The Coca-Cola Company (brand: Coca-Cola for 4 markets Serbia, Montenegro, Macedonia, Kosovo) 2015-2018 – ATL Account Manager • Extensive experience in management of large number of brands in different categories • Planning and coordination of ATL, Digital & BTL campaigns • Working on creating marketing strategies, building and developing brands • Responsible for creation and development of Marketing Plans, Marketing Strategy, Creation and Management of the Budgets and Cash flows • Designs and implements integrated communication campaigns (corporate and brand) • Experienced in planning of multi-channel campaigns and execution of multi-level activities • Managing the team including Creative, Account, Production and Outsource departments and measuring the results of the activities • Supervise and coordinate all execution processes in deadlines and budget requirements • Development and execution of competitive market analysis • Advises clients regarding marketing and communication projects • Monitoring the effectiveness of campaigns • Writing client reports Show less

    • Account Manager
      • May 2013 - Oct 2015

      Clients: Vip mobile, Samsung, Procter & Gamble, B92 Fund... • Vip mobile – ATL campaigns: Prepaid, Postpaid, Business, Mobile broadband; BTL events: Eco-motivation, Volleyball Beach Masters, Belgrade Dance Festival, Green Fest, Job Fair, other promotions • Samsung – BTL events: X Factor Adria, Mixer Festival, Blockbuster Festival, other promotions • Procter & Gamble – ATL: adaptations all campaigns materials for Serbian, Montenegrin and Bosnian markets • B92 Fund – ATL and BTL: campaign for Movement 65+ Awards: • Association for the marketing communications Serbia (UEPS): Gold award for best TVC in integrated communication campaign Vip mobile Viber-Vajber (2015), Gold award for integrated communication campaign Vip mobile Different Stories (2014), Silver award for TVC Vip mobile Different stories (2014), Gold award for PR campaign B92 Fund Movement 65+ (2014), Gold award for Humanitarian event B92 Fund Movement 65+ (2014), Bronze award for CSR campaign B92 Fund Movement 65+ (2014) Show less

    • Serbia
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive / Client Service Executive
      • Dec 2010 - Apr 2013

      Clients: Vojvodjanska banka NBG group, Rauch, Wiener Stadtische, Erste bank, Orion telecom, Galerija podova, Sintelon... Account / Client Service Executive • The planning, development and implementation of marketing strategies, creating campaign concepts, analysis and market research and implementation of various communication channels - ATL, BTL, New media. Clients: • Vojvodjanska Bank – ATL: Integrated communication campaign Olympic Countdown (image campaign, cards, cash loans, savings); BTL and Online promotions; Team building, corporate and POS materials... • Erste Bank – BTL promotions – Cinemania, fashion show, agricultural fair... • Rauch – The launch of a new product Black Ice tea, BTL and Online activities for Online Ice Tea • Wiener Stadtische – corporate materials (Annual reports, Christmas materials) • Sintelon – corporate materials (catalogues, brochures, presentations) • Galerija podova – POS materials • UK Paropbrod – POS materials Award: • Sporto Conference Award 2012, Portorož (Slovenia): Bronze award for integrated communication campaign Vojvodjanska Bank Olympic Countdown Show less

    • Journalist and Editor
      • Jan 2002 - Dec 2010

      Assistant editor of the political section Journalist • Reporter from the National Assembly of the Republic of Serbia, I wrote about issues of politics, crime, business, economy, society and sport Assistant editor of the political section Journalist • Reporter from the National Assembly of the Republic of Serbia, I wrote about issues of politics, crime, business, economy, society and sport

Education

  • International Advertising Association (IAA)
    MBA, Marketing Communications
  • Faculty of Dramatic Arts, Belgrade
    Advance Master, Marketing and Advertising
    2008 - 2009
  • Academy of fine Arts, Belgarde
    Master, Managment in media
    2004 - 2007

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