Igor Lazarević
Managing Partner | Digital Growth Consultant at Granular Group- Claim this Profile
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Serbian Native or bilingual proficiency
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English Professional working proficiency
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Spanish Elementary proficiency
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Bio
Marija Vujović
I was really happy to work with Igor. He was Head of almost half of the agency (one of two divisions) and he managed a lot of work on his own. Everything he did was so huge value for the agency and I know we would not improve a lot of processes without him. Igor is a dedicated, passionate, responsible and intelligent person with critical and "out of the box" thinking. Except for managing part, Igor is highly professional and expert in his field :)
Marija Vujović
I was really happy to work with Igor. He was Head of almost half of the agency (one of two divisions) and he managed a lot of work on his own. Everything he did was so huge value for the agency and I know we would not improve a lot of processes without him. Igor is a dedicated, passionate, responsible and intelligent person with critical and "out of the box" thinking. Except for managing part, Igor is highly professional and expert in his field :)
Marija Vujović
I was really happy to work with Igor. He was Head of almost half of the agency (one of two divisions) and he managed a lot of work on his own. Everything he did was so huge value for the agency and I know we would not improve a lot of processes without him. Igor is a dedicated, passionate, responsible and intelligent person with critical and "out of the box" thinking. Except for managing part, Igor is highly professional and expert in his field :)
Marija Vujović
I was really happy to work with Igor. He was Head of almost half of the agency (one of two divisions) and he managed a lot of work on his own. Everything he did was so huge value for the agency and I know we would not improve a lot of processes without him. Igor is a dedicated, passionate, responsible and intelligent person with critical and "out of the box" thinking. Except for managing part, Igor is highly professional and expert in his field :)
Credentials
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Google Analytics IQ
Google -
Google Display Advertising
Google -
Google Search Advertising
Google -
Google Video Advertising
Google
Experience
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Granular Group
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Croatia
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Business Consulting and Services
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1 - 100 Employee
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Managing Partner | Digital Growth Consultant
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Feb 2020 - Present
We help our clients get the most out of their data so they can fully understand their customer and market, examine user intent and behavior at every stage of their journey in order to create a digital growth strategy and implementation plan, entirely custom-tailored to fit their particular niche and business propositions. www.granulargroup.com We help our clients get the most out of their data so they can fully understand their customer and market, examine user intent and behavior at every stage of their journey in order to create a digital growth strategy and implementation plan, entirely custom-tailored to fit their particular niche and business propositions. www.granulargroup.com
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Degordian
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Croatia
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Technology, Information and Internet
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1 - 100 Employee
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Head Of Digital Marketing Services
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May 2019 - Feb 2020
Head of Digital Marketing Services, leader of digital marketing teams : performance marketing (digital advertising), SEO, content & creative, social media, and marketing design specialists.
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Head of Digital Advertising
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Oct 2017 - May 2019
Managing the Digital Advertising department. Management and development of the entire digital advertising segment in Degordian RS office at strategic and operational level.Additional:Creating digital advertising strategies for agency clients. Conducting their implementation, analysis and optimisation in cooperation with other team members and departments. Other responsibilities:- Market research and situation analysis- Creating advanced multi channel digital marketing strategies for the agency clients- Creating up-sale suggestions for advanced digital advertising campaigns- Implementation of advanced digital advertising campaigns, including paid search, social media, display, mobile and email advertising- Result analysis of launched campaigns in various analytics tools- Analysing customer behaviour, evaluating key metrics (GA, Omniture, Piwik)- GA implementation and setup- GTM implementation and setup- CRO- Preparing digital advertising strategies for agency pitches and proposals- Participating on agency pitches and proposals as a specialistTeam management:- Organizing team operation - work planning, division of responsibilities and assignments- New members mentorship- Tracking work performance, providing feedback for team members- Controling interns, juniors and seniors work Show less
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Digital Advertising Manager
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Apr 2016 - Oct 2017
Creating digital advertising strategies for agency clients. Conducting their implementation, analysis and optimisation in cooperation with other team members and departments. Main responsibilities:Management of digital advertising projects- Market research and situation analysis- Creating advanced multi channel digital marketing strategies for the agency clients- Creating up-sale suggestions for advanced digital advertising campaigns- Implementation of advanced digital advertising campaigns, including paid search, social media, display, mobile and email advertising- Reasult analysis of launched campaigns in various analytics tools- Reporting on status and results of advertising campaigns- Optimization of launched digital advertising campaigns based on analysis- Implementing improvements of digital advertising campaigns- Digital Advertising team members - Monitoring, mentoring and workload planning.- Media Planning- Ensuring that campaigns for thwe clients are done according to QA standards- Analysing customer behaviour, evaluating key metrics (GA, Omniture, Piwik)- GA implementation and setup- GTM implementation and setup- CRO- Preparing digital advertising strategies for agency pitches and proposals- Participating on agency pitches and proposals as a specialistTeam management:- Organizing team operation - work planning, division of responsibilities and assignments- New members mentorship- Tracking work performance, providing feedback for team members- Controling team members work Show less
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Junior Digital Advertising Manager
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Apr 2015 - Apr 2016
Managing digital advertising campaigns for agency clients. Conducting their implementation, analysis and optimisation in cooperation with other team members and departments. Main responsibilities: - Market research and situation analysis- Creation of basic digital advertising strategies for the agency clients- Implementation of basic digital advertising campaigns, including paid search, social media, display, mobile and email advertising- Result analysis of launched campaigns in various analytics tools- Creation of reports.- Optimization of launched digital advertising campaigns based on analysis- Digital Advertising Interns - monitoring and planing their workload. Show less
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General Manager
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Jul 2013 - Mar 2015
Main activities and responsibilities:- Developing business strategies - Developing marketing strategies and plans- Cost/benefit analysis- Market analiysis of competitionOther responsabilities:- Developing an operations strategy- Planning, controlling and improving the operational systems and processes- Hiring and training employees- Assigning employee responsibilities and maintain job descriptions - Payroll management,- Organization of fiscal documents Show less
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Operations Manager
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Dec 2012 - Jul 2013
Main activities and responsibilities:- Developing an operations strategy- Managing and increasing the effectiveness and efficiency in everyday processes- Planning, controlling and improving the operational systems and processesOther responsabilities:- Hiring and training employees- Assigning employee responsibilities and maintain job descriptions - Payroll management,- Organization of fiscal documents
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Production Manager
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Apr 2009 - Jun 2013
Production manager in a production company specialized in TV commercials. https://www.facebook.com/1984-Productions-294209677306/ Production manager in a production company specialized in TV commercials. https://www.facebook.com/1984-Productions-294209677306/
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Education
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Belgrade polytechnic college
Engineer's degree, Quality assurance -
2015 - 2021
Megatrend University
Bachelor of Economics, Economics
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