Ignatius Mosala

Co-Founder at Vast Cosmos Media
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Contact Information
us****@****om
(386) 825-5501
Location
City of Cape Town, Western Cape, South Africa, ZA

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Credentials

  • Google Ads Display Certification
    Google
    Jul, 2022
    - Nov, 2024
  • UCT Search Engine Optimisation
    University of Cape Town
    Jun, 2022
    - Nov, 2024
  • Ultimate Google Ads Training 2021: Profit with Pay Per Click
    Udemy: Online Courses
    Dec, 2021
    - Nov, 2024
  • Ecom Beast 2.0 Ultimate E-commerce System
    Teachable
    May, 2020
    - Nov, 2024
  • GA Level 3 Certificate in Teaching English as a Foreign Language (TEFL)
    i-to-i TEFL
    May, 2019
    - Nov, 2024
  • Humanitarian Context, Systems and Standards
    Humanitarian U
    Mar, 2019
    - Nov, 2024
  • B.sc Microbiology
    University of the Free State
    May, 2013
    - Nov, 2024
  • Cetificate in Industrial Quality Management
    University of the Free State
    Jan, 2011
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Jul, 2022
    - Nov, 2024

Experience

    • South Africa
    • Marketing Services
    • 1 - 100 Employee
    • Co-Founder
      • Jul 2022 - Present

      It has never been more important to invest in digital presence: audiences are spending more time each day on their mobile devices. Today's market trusts influencers more than television, radio, and billboards, which lack specific targeting when compared to Facebook or Google [but you already knew that]: You may also be aware that the digital space is highly competitive and time-consuming, necessitating the use of a righthand operator to ensure that your products are shown to potential buyers at the appropriate time. Show less

    • Digital Marketing Specialist
      • Mar 2022 - Jul 2022

      -Responsible for SEM & SEO Strategy of the agency and clients' websites. - I create and maintain oversight on strong social media campaigns -I measure and report on campaign results to meet (ROI, ROAS and KPIs). -Conversion tracking and measuring using Google Analytics, Search Console, lucky orange and other funnel optimising tools. - I work with internal development teams to create landing pages to improve conversions and enhance user experience. - I Identify critical conversion and drop-off points, as well as optimise user funnels. - I write converting copy for SEM Campaings. Show less

    • Online Marketing Specialist
      • May 2021 - Nov 2021

      -Facebook ads Manager strategy and Optimization -Google SEM Campaign running & Optimization -Designed Youtube, Instagram, Facebook AdCreatives -improved Ad performance by about 40% after IOS 14update -Interpreting Ad performance data & making conversions aimed changes. -Audience & Keyword Research -Optimized Website for Sales and conversions Data-driven -content strategy and monetisation -video Content ideation -Audience Analytics -SEM (search engine Marketing) - Email Marketing (Klaviyo) Show less

    • Online Store manager
      • Aug 2019 - Jan 2021

      -Organize monthly sales reports -Ads Manager budget Management -Audience Targeting and on Instagram, Facebook and Google ad words - Product research using product research tools to find winning products -Leasing with suppliers mostly from China -Video editing, Creating engaging adverts using shot-cut and Canva to show the products function -created buying intent and pushed the consumer down the sales funnel(that doesn't sound right) -Organize monthly sales reports -Ads Manager budget Management -Audience Targeting and on Instagram, Facebook and Google ad words - Product research using product research tools to find winning products -Leasing with suppliers mostly from China -Video editing, Creating engaging adverts using shot-cut and Canva to show the products function -created buying intent and pushed the consumer down the sales funnel(that doesn't sound right)

    • South Africa
    • Hospitality
    • 1 - 100 Employee
    • Service Representative
      • Mar 2017 - May 2019

      -VVIP (HNWI) In-room dining service -Dinner service -Wine service -Mise en Place -Bar Service -Tableside service -Prepared coffees, teas and craft juices -VVIP (HNWI) In-room dining service -Dinner service -Wine service -Mise en Place -Bar Service -Tableside service -Prepared coffees, teas and craft juices

  • Mondial Bar & Grill
    • Cape Town Area, South Africa
    • Waiter
      • Nov 2016 - Mar 2017

    • Quality Control Microbiologist
      • Apr 2015 - Oct 2015

      •Keep ISO standards •Conduct sample testing and facility hygiene •Maintain quality control standards and requirements •Organize the repair and routine maintenance of production equipment •Liaise with other departments within the company such as Raw Materials •Ensure accurate planning of production to meet customer requirements •Constantly and promptly reacting to changes in demand planning •Ensure there is an effective and efficient continuous improvement process in place •Keep ISO standards •Conduct sample testing and facility hygiene •Maintain quality control standards and requirements •Organize the repair and routine maintenance of production equipment •Liaise with other departments within the company such as Raw Materials •Ensure accurate planning of production to meet customer requirements •Constantly and promptly reacting to changes in demand planning •Ensure there is an effective and efficient continuous improvement process in place

Education

  • GetSmarter
    Certificate, UCT Search Engine Optimization
    2022 -
  • Udemy Alumni
    Certificate, Google Ads
    2021 -
  • Teachable.com
    Certificate of Completion, E-Commerce/Electronic Commerce
    2020 -
  • University of the Free State/Universiteit van die Vrystaat
    Bachelors, Microbiology, General
    2010 - 2012
  • University of the Free State
    Bsc Microbiology, Microbiology and Immunology
    2010 - 2013

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