Experience

Digicel Vanuatu (VU)
• Vanuatu
• Telecommunications
• 1 - 100 Employee
• Chief Commercial Officer (CCO)

  • May 2023 - Present


Owner

• Transportation/Trucking/Railroad

• Management Consultant

  • Jun 2019 - Present

  I help transform organizations and processes to improve customer focus and revenue growth. My areas of expertise: Customer value analytics, Marketing lifecycle, Pricing, Sales, and Customer care. My vast experience and success cases in Marketing and Telco companies enable clients to build a Growth roadmap faster while keeping customers at the heart of the process. I help transform organizations and processes to improve customer focus and revenue growth. My areas of expertise: Customer value analytics, Marketing lifecycle, Pricing, Sales, and Customer care. My vast experience and success cases in Marketing and Telco companies enable clients to build a Growth roadmap faster while keeping customers at the heart of the process.



Ooredoo Qatar

• Qatar
• Telecommunications
• 700 & Above Employee

• Marketing Director, Entry-value segment

  • Sep 2021 - Jan 2023

  Owning P&L of Mobile Entry Value Segment customers (prepaid and postpaid). Key responsibilities: • Marketing strategy, product portfolio, ATL & BTL pricing, promotions, and CVM activities • Leading and fostering skills of diverse team for product marketing, new customer acquisition & customer base management • Monitor competitor activities, modeling further market development via market research, customer insights, and advanced analytics • Managing ARPU increase activities (Upsell/X-sell) via NBO model in both digital and physical sales channels • Building and securing approvals for all marketing-related business cases • Defining BI analytics roadmap requirements for better CVM targeting, reporting, and real-time capabilities • Defining IT requirements for campaign management platform development and CVM activity automation • Setting go-to-market strategy and value propositions for 360 degree campaign implementation across Digital, Product Development, Sales, Analytics, Brand, and Media teams • Conduct test campaigns and pricing models (Conjoint) through CVM and market research Show less



Tele2 Lietuva

• Lithuania
• Telecommunications
• 100 - 200 Employee

• Director, Commercial Operations, Analytics & Customer Care

  • May 2015 - May 2020

  In 2015 I was then offered to join the country Leadership Team to take a custom combined position of Commercial Operations & Customer Care. This role has kept me and my team in constant action. Keeping data at the heart of everything we do - structured customer feedback, advanced analytics, competitor monitoring and campaign results - had led to improved Next best offer pricing on the individual level, significantly improved customer retention process, reduced inbound contact ratio and increased Hit Rates for sales campaigns. Me and my team have shared our knowledge and practice in all other countries of Tele2 presence, which have also shown a positive impact on their results as well. This position has covered all previous responsibilities of a Retention manager and also all customer care activities including online support, 1st line and 2nd line inbound contact centers. I was responsible for an overall team of over 160 dedicated employees. Customer care responsibility has brought the tasks of reducing unnecessary contacts and exploiting revenue increase opportunities. This has also led to my decision of shifting the contact center model and overtake outsourced activities to in-house. It was a great challenge to build a team while securing budgets and meanwhile improving customer experience. Striving for new challenges and personal development in past years I have: - established Tele2 Big Data academy to train, upskill and hire new data analysts (2018, 2019) - established (2017) and extended (2020) Tele2 Contact Center - graduated Executive MBA course at ISM University (2018) - started voluntary consulting for companies in other sectors (2019) There are only a few mobile operators worldwide, that since 2011 could match such growth results as of Tele2 Lithuania. My personal contribution made a big impact on: - Revenue growth by 80% (from 139mln. to 251 mln. Eur) - Ebitda growth by 81% (from 49,8mln. to 90,3 mln. Eur) - Churn rate reduction by 53% Show less



Tele2

• Sweden
• Telecommunications
• 700 & Above Employee

• Head of Retention & Analytics

  • Aug 2011 - May 2015

  In 2011 I was then referred and headhunted by Tele2 to join the commercial department as a Head of Retention & Data Analytics. This position has covered customer base analytics, pricing and campaigning process through all direct channels to all existing customers. Starting as the only employee in this field I have taken a challenge to build the business case and set up a new team of Client Intelligence from scratch. This move has step by step proven to bring great benefits. I have successfully combined analytical insights, campaign automation tools and sales task force within the company. This has helped to deliver exceptional revenue growth, churn reduction and customer satisfaction results. During this time I also gained valuable experience while substituting our Sales Director for 6 months during her maternity leave. Show less



Carat

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Client Service Director

  • Oct 2010 - Aug 2011

  In 2007 I have started my professional career as a Data analyst in a media agency right after graduation of my Econometrics studies. In 5 years period, I had climbed up various positions in media agencies ending up as a Client Service Director at Carat (Dentsu Aegis Network). In this position I was accountable for developing marketing and media strategies for top brands in Baltic countries. I was responsible for both retaining existing client portfolio and revenue growth. During my career at Carat I have both retained main clients and also helped to secure double-digit revenue and profitability growth by winning new client pitches of KRKA, Borjomi and retaining Fazer. This has all happened due to our marketing insights, dedicated and honest work and despite competitors offering lower prices. Show less



Media House Lithuania

• Lithuania
• Advertising Services
• 1 - 100 Employee

• Account manager

  • Dec 2009 - Oct 2010

  Delivering results through media campaigns for key clients: - Swedbank - Kalnapilis - Sony - Viasat Delivering results through media campaigns for key clients: - Swedbank - Kalnapilis - Sony - Viasat



Mediapool

• Austria
• Advertising Services
• 1 - 100 Employee

• Account Director

  • May 2009 - Dec 2009

  Delivering results through media campaigns for key clients:- SEB- PZU- Tele2

• Data Analyst

  • Jun 2007 - May 2009

  Monitoring, analysis of the competetives, market research, media planning


Vilnius University Students' Representation (VUSA)
• VUSA narys

  • 2003 - 2007