Content Production Consultant, North and Latin America

• Mar 2022 - Present

Content Strategist, Director, Producer and Consultant

• Jun 2021 - Present

Global Director, Marketing Communications

• Apr 2018 - Jun 2020

Personnel in charge: 70 people • In charge of leading the In-House creative production agency for Latin America and US Hispanic Market, executing more than 200 projects per year. • Improve the advertising quality for the construction of the brand and the business, achieving a growth of 10% per year, during the last 3 years. • Achieve Genomma Instagram follower growth from zero to 2.3MM in 2019. https://www.instagram.com/genomma/?hl=es-la • Lead the Global Marketing 2019 workshop, training 200 participants and achieving an overall event rating of 4.7 / 5.0. • Change the level of satisfaction of employees in the area, achieving HR survey results from 40% in 2018 to 70% in 2019.

America´s Procurement Leader Marketing Content

• Sep 2017 - Mar 2018

• Responsible for leading, defining and executing the global content purchasing strategy in the United States and Latin America. • Work with countries procurement partners to implement key regional initiatives, such as Adstream and agency production decoupling. • Negotiate the global digital content production rate card with 4 agencies, achieving digital production cost savings of 30% in 2018. • Achieve a 15% reduction in TV commercial production costs in the USA in 2017 through the Commercial Production Consulting (CPC) project.

Communications Production Consultant Latam

• Jan 2017 - Aug 2017

• Responsible for managing the global account of Reckitt Benckiser based in Brazil to offer high return on investment. • Influence brand teams to improve the quality of content production and manage global projects, saving US $ 286M. • Responsible for managing the global account of Reckitt Benckiser based in Brazil to offer high return on investment. • Influence brand teams to improve the quality of content production and manage global projects, saving US $ 286M.

Co - Founder and General Manager

• Mar 2012 - Dec 2016

• Leading Filmy Latam, a regional content production and consulting company, P&L, developing business and production. • Produce content projects and television commercials for Sanofi Brasil, P&G Latam, Belcorp Peru, Poise Argentina and Mars México for US $ 800,000. • Produce a digital content project for the global Koleston brand at a low cost (US $ 200,000) to be used on Facebook and YouTube around the world. • Leading Filmy Latam, a regional content production and consulting company, P&L, developing business and production. • Produce content projects and television commercials for Sanofi Brasil, P&G Latam, Belcorp Peru, Poise Argentina and Mars México for US $ 800,000. • Produce a digital content project for the global Koleston brand at a low cost (US $ 200,000) to be used on Facebook and YouTube around the world.

Senior Marketing Communications Manager

• May 2009 - Jan 2012

Brand Integrated Marketing Communications Creative Development and Production Management. • Responsible for managing the production of communications for Household, Oral, Infant and Female Care, managing a budget of USD $ 15MM.• Produce the TVC / Instore launch campaign of Naturella in Chile for China / Western Europe, delivering superior quality and achieving a 53% cost savings.• Lead the execution of Oral B Brasil Test it yourself marketing communications campaign, doubling market shares in 5 months.

Senior Marketing Communications Manager

• Jul 2007 - May 2009

Brand Building Integrated Marketing Communications Development and Production Management. • Lead a visual study, creating different brand equity assets for the Ariel and Ace brands to avoid cannibalization and ensuring sales growth.• Lead the Integrated Marketing Communications production workshop achieving a rating of 4.9/5.0.• Revise and deliver the Integrated Marketing Communications Production and Purchases Policies and Guidelines for Latin America.• Responsible for implementing across Latin America the TV commercial production house consolidation, delivering best ROI and 30% cost savings.• Won the Effie and Lion Cannes awards with the Ariel Little Boy, Runway and Discovery campaign, a successful case for P&G worldwide.

Senior Advertising Manager

• Mar 2004 - Jun 2007

Group Manager of Advertising Development and Production for Latam

• Sep 1999 - Feb 2004

Group Manager of Advertising Development and Production

• Apr 1991 - Sep 1999

Executive Producer

• Aug 1990 - Feb 1991

Editing Director

• Jan 1989 - Jun 1989

Journalist, TV News Anchor, Editor and Producer

• Jul 1988 - Dec 1988