Ignacio Moreo

National Account Manager Retail & B2B Market at Şişecam
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Contact Information
us****@****om
(386) 825-5501
Location
Madrid, Community of Madrid, Spain, ES
Languages
  • Inglés Full professional proficiency
  • Francés Elementary proficiency
  • Español Native or bilingual proficiency

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Experience

    • Türkiye
    • Glass, Ceramics and Concrete Manufacturing
    • 700 & Above Employee
    • National Account Manager Retail & B2B Market
      • Sep 2022 - Present

      World's leading glass producer with production operations located in 14 countries on four continents and some 22,000 employeesNational direct management for Retail & B2B accounts in Spain. Retail main accounts: Auchan, Carrefour, El Corte Ingles, Inditex and Local distributors. B2B main accounts: Estrella Galicia, Coca Cola, Schweppes. Around 5.5 MM in Net Sales, 45% of the business share of the company in Spanish market.

    • National Account Manager Retail Market
      • Jan 2020 - Sep 2022

      National direct management for retail main accounts in Spain: Auchan, Carrefour, El Corte Ingles, Inditex and Local distributors.- KPIs’ Customer analysis: market shares, monthly forecast, financial planning…- Responsible for promo activities and new product launches - Responsible for correct billing with customers and payment control.- Support of all the logistics management of each order (order delivery, shipments, incoterms ...)- Responsible for innovation projects, working together with the Marketing department of our central office, creating new sets or proposals that allow us to stand out from the competitors.-Developing trust relationships with the Purchasing Managers of retail customers (Carrefour, Alcampo, Conforama...) and the Managing Directors of our distributors, having monthly meetings to evaluate the results and develop a joint business strategy.- Searching for new customers, distributors and online sales mainly, to establish a business relationship with them. Show less

    • United States
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Field Sales Representative
      • Oct 2018 - Jan 2020

      - Responsible of managing more than 350 customers of impulse channel (Gas station stores, supermarkets, franchisees as Carrefour Express, Mi Alcampo, etc. Kiosks, tobacconist shops, bakeries...) in a selected area, searching also new ones - Negotiate with the retailers the hot zones of our brands (Trident, Halls, Milka, Oreo, Chips Ahoy !, Principe...) - Expand the assortment of our products showing the active promotions - Improve visibility using the exhibition materials, and adequate PLV - Ensure a successful launch of new IC products in categories such as gum, candy, chocolates and cookies - Strong collaboration and build win-win relationships with retailers and distributors Show less

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Key Account Manager Assistant
      • Oct 2017 - Oct 2018

      Supporting to different sales teams reporting to the National Account Manager with the accounts of Mercadona, Aldi, Lidl, Consum, Grupo Eroski and Ahorramas with the following tasks: - Implementing and tracking on promo activities and new product launches - KPIs’ Customer analysis such as market shares, net sales, … - Elaboration of monthly sales forecasts (financial and volume planning) - Coordination with other departments (Marketing, Logistics, Field Force,…) to ensure events and local implementation in the point of sales - Developing trust relationships with the customers to ensure they do not turn to competition - Analysis and identification of upcoming needs and opportunities - Online and social media Show less

    • Spain
    • Business Consulting and Services
    • 1 - 100 Employee
    • Export & Business Assistant
      • Mar 2017 - Oct 2017

      - Opening and developing a new business line - Supporting in the management of communication tools (Web, Blog, Social Networks...) - Benchmarking, Market Research, Sector Analysis, Project Viability, Trade Fair Planning - Help on seeking new import and distributor companies - Supporting in business development tasks - Commercial activities for consultancy services - Opening and developing a new business line - Supporting in the management of communication tools (Web, Blog, Social Networks...) - Benchmarking, Market Research, Sector Analysis, Project Viability, Trade Fair Planning - Help on seeking new import and distributor companies - Supporting in business development tasks - Commercial activities for consultancy services

  • Play code academy S.L.
    • Zaragoza, España
    • Robotics and IT teacher
      • Nov 2016 - Apr 2017

      Professor of robotics, IT, web programming and 3D printing and design for groups of children in early childhood, primary and secondary education. Professor of robotics, IT, web programming and 3D printing and design for groups of children in early childhood, primary and secondary education.

Education

  • Esade
    Curso superior, Strategic Key Account Management
    2022 - 2023
  • ESIC Business & Marketing School
    Master in International Trade Management, International Trade
    2016 - 2017
  • 上海大学
    Master's degree (Exchange programmee in MBA course), International Trade Management
    2017 - 2017
  • Universidad de Zaragoza
    Grado en Administración y Dirección de Empresas, Administración y gestión de empresas, general
    2012 - 2016
  • University of National and World Economy
    Bachelor of Business Administration (B.B.A.), Excelent
    2015 - 2016

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