Experience

Rento Homes

• Spain
• Real Estate
• 1 - 100 Employee

• Head of Growth

  • Oct 2020 - Present

  - Leading Marketing and Sales team. - Developing, introducing and optimizing the marketing and sales strategy from scratch. - Partnerships. - Monitoring and control of KPIs and business OKRs. - Management of new digital product launches together with the Product team. - Product analysis, CRO, campaign results and evolution to minimize the cost of acquisition. - Monitoring of the commercial funnel to optimize conversion rates. - Competitor and market analysis. - Monitoring KPIs to measure the benefit of product changes and identify opportunities for further optimisation and growth - Managing relationships with marketing agencies Show less



Smart Residences

• Spain
• Consumer Services
• 1 - 100 Employee

• Head of Marketing and Sales

  • Jan 2016 - Nov 2020

  - Launch and development of a housing model startup for university students. The best of a university residence with the best of a shared apartment (+400 rooms in Madrid) - Partnerships and B2B alliance - Budget and KPIs optimization - Managing relationships with marketing agencies (on and offline) - Leading sales and costumer care team - Implementation and optimization of CRM - Launch and development of a housing model startup for university students. The best of a university residence with the best of a shared apartment (+400 rooms in Madrid) - Partnerships and B2B alliance - Budget and KPIs optimization - Managing relationships with marketing agencies (on and offline) - Leading sales and costumer care team - Implementation and optimization of CRM



International Cooperation Network (ICNET)

• Non-profit Organizations
• 1 - 100 Employee

• Social Innovation and Entrepreneurship Manager

  • Nov 2013 - Dec 2015



Cooperación Internacional - IYC

• Spain
• Non-profit Organizations
• 1 - 100 Employee

• Marketing y Business development

  • Jul 2012 - Oct 2013



ImageGroup.es

• Spain
• Think Tanks
• 1 - 100 Employee

• Markets Research Technician

  • Oct 2008 - Nov 2012



Norma 4 Servicios TIC. Grupo Aubay

• Madrid Area, Spain

• Junior Database Administrator

  • Jun 2008 - Sep 2008